brand guidelines - an overview - ei group · pdf filebrand guidelines - an overview ......
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Group logo Our Group logo or brandmark is made up of two parts. Firstly the ‘ei’ device which is shared by all our Business Units and the ‘brand word mark’ or specific business name.
½ X
½ X ½ X
½ X
X
½ X
½ X
½ X½ X
½ X
ei device brand word mark
ClearspaceMinimum distances around our logo Half the X height of the ‘ei’ device of all brandmarks denote the minimum clearspace that the brandmark requires across print and web design. No text or graphical device should enter this area.
Respect our logosWhat not to do All our brandmarks have been carefully drawn and arranged to form a balanced ‘whole’. It’s really important not to change them. Think of our brandmark as a sign of authenticity, it needs to be consistently presented.
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the enterprise
Some common mistakes in displaying the brandmarki. altering the size of the mark or the typeii. changing the position of the mark or typeiii. do not stretch the logo in any way
iv. putting a box around the brandmarkv. changing the colour of any part of the markvi. add to or alter the brand word mark
Colour Group colour palette Our primary palette is based around the colours in our brandmark. All of the colours shown here are represented in PANTONE values, CMYK and RGB.
If you are commissioning professional printed artwork you need to use CMYK or PANTONE references. For online or onscreen visuals refer to the RGB value.
The primary and secondary palette should be used initially supported by, (in no greater proportions than shown) the tertiary colours.
This means that the tertiary colours shown here are to be used very sparingly and they must not ‘dominate’ any brand communication.
PANTONE 2607 C
C - 83 M - 99 Y - 0 K - 2
R 80 G 7 B 120
C - 80 M - 40 Y - 0 K - 0
R 79 G 128 B 193
C - 0 M - 0 Y - 0 K - 10
R 237 G 237 B 237
C - 55 M - 85 Y - 0 K - 0
R 140 G 64 B 145
C - 0 M - 0 Y - 0 K - 30
R 198 G 198 B 198
C - 20 M - 100 Y - 0 K - 0
R 199 G 0 B 127
C - 0 M - 0 Y - 0 K - 70
R 111 G 111 B 111
C - 75 M - 10 Y - 10 K - 0
R 0 G 170 B 213
Primary colours
Secondary colours
Tertiary colours
The Group logo
Our Group brandmark and colourwaysFull colour This is our preferred version of the brandmark for Ei Group, using the core purple PANTONE 2607 C, or equivalent CMYK/RGB values stated in this document. This will stand well on lighter backgrounds only.
Monotone brandmarks There are times when our primary brandmark is not suitable. This might be because of the type of material we are printing onto or because of a difficult background colour. In these cases there are two other monotone versions that can be used.
Our brand typefacesThe typefaces are for use with the Group and Business Unit brands. We are retaining all the typefaces for the new brand that we used for our previous branding.
Century Gothic - Boldabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}
Century Gothic - Regularabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}
Arial - Boldabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}
Arial - Regularabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}
Typefaces for Microsoft Office documentsBecause the above typefaces aren’t available on all desktop computers in the business we substitute them for equivalents. Use Century Gothic for headlines, titles and small amounts of introduction text and Arial for large amounts of formatted text. Both of these typefaces are available on most desktop computers.
ITC Avant Garde Gothic - Boldabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}
ITC Avant Garde Gothic - Demiabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}
ITC Avant Garde Gothic - Bookabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}
Univers - 65 Boldabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}
Univers - 45 Lightabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}
Typefaces for Professional designITC Avant Garde is the primary brand display face. It should be used for headlines, large exhibition artwork and small amounts of introduction text. Univers in used for large amounts of formatted text where legibility is of primary concern.
The Group& Business Unit logosEach of our Business Units has its own distinctive logoThey are designed to show the close relationship to each other and do this by sharing the same ‘ei’ device. The same tenets and rules apply for all the marks.
The Group & Ei Publican Partnerships introduction logosThese logos are designed to facilitate the transition between our old identity, ‘Enterprise’ to our new corporate identity ‘Ei Group’.
I N T R O D U C I N G
The new name for Enterprise Inns plc
I N T R O D U C I N G
The new name for Enterprise Inns plc
Business Unit logos Remember - the same rules apply for all our logos All brandmarks comprise of two parts; the ‘ei’ device and the word mark. If using the brandmark in professional design always use the high resolution eps or vector file. If using for desktop publishing use the supplied jpg or png files.
ClearspaceMinimum distances around our logos Half the X height of the ‘ei’ device of all brandmarks denote the minimum clearspace that the brandmark requires across print and web design. No text or graphical device should enter this area.
ei device brand word mark
X
½ X
½ X ½ X
½ X ½ X½ X
½ X½ X
½ X
Respect our logosWhat not to doAll our brandmarks have been carefully drawn and arranged to form a balanced ‘whole’. It’s really important not to change them. Think of our brandmark as a sign of authenticity, it needs to be consistently presented.
the enterprise
Some common mistakes in displaying the brandmarki. altering the size of the mark or the typeii. changing the position of the mark or typeiii. do not stretch the logo in any way
iv. putting a box around the brandmarkv. changing the colour of any part of the markvi. add to or alter the brand word mark
i.
ii.
iii.
iv.
v.
vi.
PANTONE 7686 C
C - 100 M - 73 Y - 0 K - 10
R 29 G 79 B 145
C - 55 M - 85 Y - 0 K - 0
R 140 G 64 B 145
C - 20 M - 100 Y - 0 K - 0
R 199 G 0 B 127
C - 0 M - 0 Y - 0 K - 10
R 237 G 237 B 237
C - 0 M - 30 Y - 100 K - 0
R 251 G 186 B 0
C - 75 M - 10 Y - 10 K - 0
R 0 G 170 B 213
C - 0 M - 0 Y - 0 K - 30
R 198 G 198 B 198
C - 83 M - 99 Y - 0 K - 2
R 80 G 7 B 120
C - 50 M - 0 Y - 100 K - 0
R 149 G 193 B 31
C - 0 M - 0 Y - 0 K - 70
R 111 G 111 B 111
Primary colours
Secondary colours
Tertiary colours
Colour Ei Publican Partnerships colour palette Our primary palette is based around the colours in our brandmark. All of the colours shown here are represented in PANTONE values, CMYK and RGB.
If you are commissioning professional printed artwork you need to use CMYK or PANTONE references. For online or onscreen visuals refer to the RGB value.
The primary and secondary palette should be used initially supported by, (in no greater proportions than shown) the tertiary colours.
This means that the tertiary colours shown here are to be used very sparingly and they must not ‘dominate’ any brand communication.
The brandmarksOur Ei Publican Parnterships logo and colourwaysFull colour This is our preferred version for all our brandmarks. By using our brandmark Ei Publican Partnerships as an example, you can see we use only the core blue PANTONE 7686 C for our full colour version, or equivalent CMYK/RGB values which are stated in this document.
Monotone brandmarks There are times when displaying the brandmark in the primary colour is not suitable. This might be because of the printing process where colour is restricted or on photographic images where there is not enough standout. In these cases a black or white (knock-out) monotone colour may be used.
All Business Units follow the same rule with their respective primary colour.
Colour for Group & our Business UnitsOur colour palettes Each Business Unit has a primary colour palette based around the colours of our brandmarks.
If you are commissioning professional printed artwork you need to use CMYK or PANTONE references. For online or onscreen visuals refer to the RGB value.
Please note that we have only developed an extended colour palette for Ei Group and Ei Publican Partnerships. The other three business units have just a primary and secondary colour at this time.
C - 55 M - 85 Y - 0 K - 0
R 140 G 64 B 145
C - 80 M - 40 Y - 0 K - 0
R 79 G 128 B 193
PANTONE 7686 C
C - 100 M - 73 Y - 0 K - 10
R 29 G 79 B 145
PANTONE 2607 C
C - 83 M - 99 Y - 0 K - 2
R 80 G 7 B 120
C - 86 M - 29 Y - 56 K - 16
R 0 G 120 B 111
PANTONE 7738 C
C - 74 M - 0 Y - 98 K - 2
R 72 G 162 B 63
C - 0 M -100 Y - 100 K - 50
R 138 G 16 B 2
PANTONE 185 C
C - 0 M - 93 Y - 79 K - 0
R 228 G 0 B 43
C - 100 M - 73 Y - 0 K - 10
R 29 G 79 B 145
PANTONE 2201 C
C - 84 M - 0 Y - 16 K - 0
R 0 G 174 B 214
Primary colours
Secondary colours
Ei Group & Business Unit naming conventionsEi Group plc We should always refer to the company as
‘Ei Group plc’ or ‘Ei Group’ or ‘the Group’.
‘Group’ should always be written with a capital ‘G’. It is acceptable to drop the ‘plc’ as and when appropriate. Enterprise Inns plc or Enterprise will still be seen in ‘historical’ documents and PDF’s and in the ‘Our History’ section of the Group website.
Stock Exchange ticker EIG. (Replacing ETI)
• Ei Group plc
• Ei Publican Partnerships
• Ei Commercial Properties
• Ei Managed Operations
• Ei Managed Investments
When referring to the Group’s four businesses we call them Business Units, with an upper case B and U, the same rule as we use for the Group’s upper case G.
Communicating externally we should not abbreviate the names in written or verbal communication.
Communicating internally we can refer to the Group or Business Units as the following:
• Ei Group plc – EIG or ‘the Group’
• Ei Publican Partnerships - EIPP or PP
• Ei Commercial Properties – EICP or CP
• Ei Managed Operations – EIMO or MO
• Ei Managed Investments – EIMI or MI
Do not drop the ‘I’ from ‘EI’ so EG, EPP, ECP, EMO and EMI are not to be used as short forms informally.
Group and Business Units – naming conventionsDesigned, printed and digital communication. We will often ‘mirror’ the logotype lower case style. This should not be used on any other forms of communication.
• ei group plc
• ei publican partnerships
• ei commercial properties
• ei managed operations
• ei managed investments
Group & Business Unit footers & boilerplates
With compliments
0121 272 5600 • eicommercialproperties.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.comRegistered in England & Wales, Company no. 2562808
Business Unit footers We have included some additional information for our Business Unit footers. This is to help our stakeholders contact us easily.
Please note that every Business Unit footer always contains the Group footer information under the additional information.
Group footerWe are required by law to include details of our company in business letters and other business documents and correspondents. To fulfill this obligation and to help our stakeholders contact us we include our Group footer in any external communication. This footer contains all the information we are required by law to include.
With compliments
0121 272 5200 • eipublicanpartnerships.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.comRegistered in England & Wales, Company no. 2562808
With compliments
0121 272 5500 • eimanagedinvestments.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.comRegistered in England & Wales, Company no. 2562808
With compliments
0121 272 5000 • eimanagedoperations.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.comRegistered in England & Wales, Company no. 2562808
ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808
Please note some Business Unit websites are not currently in use.
Ei Publican Partnerships footersWe have developed several footers to help communication within our Ei Publican Partnerships business.
You will sometimes see the word publican in the website address in purple. Both are acceptable.
Showing the Ei Publican Partnerships reception phone number and website address.
0121 272 5200 • eipublicanpartnerships.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808
0121 272 5200 • eipublicanpartnerships.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808
For recruitment we use the URL runyourpub.com. This redirects potential applicants to the recruitment section of our Ei Publican Partnerships site.
For internal communication, we can use a footer giving our Sales & Service number.
Again the word publican can be in purple.
03333 20 20 85 • Sales & Service • eipublicanpartnerships.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808
03333 20 00 36 • Recruitment • runyourpub.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808
03333 20 20 85 • Sales & Service • eipublicanpartnerships.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808
03333 20 00 36 • Recruitment • runyourpub.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808
Group & Business Unit boilerplatesThis is the name we give for a footer used at the end of business and marketing documents as a ‘sign off’. They include version information.
This important so that we can easily identify what department owns the document, who is responsible for it and when it was last updated.
Department codes:
Business services BS
Corporate communication CN
Compliance CE
Credit Control CC
FP&A FP
Human Resources & Training HR
IT IT
Legal LL
Legal Counsel LC
Licensing LG
Managed Operations MO
Marketing MG
New Dept. (not listed) ND
Procurement PT
Property PY
Publican Partnerships Operations PO
Recruitment RT
Sales & Service Centre SS
ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808 RT/MR/121216
Department code: (e.g. RT – Recruitment)
Name initials: (e.g. MR – Matthew Ralphs)
Document date: (e.g. 121216 – the document was created on 12 December 2016.)
All footers are available in image format - please aways use these to ensure there are no inaccuracies.
eilive logosLogo usageAll communications leading up to the event must use the ‘introducing’ suite of logos only.
The eilive brandmark will not be used until the event itself. This is to ensure a seamless transition between enterpriselive and eilive.
Communication leading up to event Communication from 25th April 2017
livelive The new name for e n t e r p r i s e l i v e
The new name for e n t e r p r i s e l i v elive
The new name for e n t e r p r i s e l i v elive
live
live
1 | feature deals & ideas SAVE £6.50
SEE PAGE 36
FREE STOCK SEE PAGE 37
SAVE £££ SEE PAGE 38
FREE GLASSWARESEE PAGE 42
march 2017
St Patrick’s DayDrive footfall on one of the biggest social nights of the year
Mother’s DayHelping you make the most of Mothering Sunday
eilive 2017Introducing the new name for enterpriselive
Examples of the brand in action
Ei Publican Partnerships exhibition graphicsEi Publican Partnerships deals&ideas
Useful contact informationTelephone numbersReception
Ei Group 0121 272 5000
Ei Publican Partnerships 0121 272 5200
Recruitment
Ei Publican Partnerships 03333 200 036
Craft Union Pub Company 03333 202 964
Bermondsey Pub Company 03333 201 723
Sales & Service Centre
Ei Publican Partnerships 03333 202 085
Option 1 Place an order
Option 2 Service enquiries
Option 3 Credit Control
Option 4 Property Help Desk
Option 5 Technical Services
Craft Union Pub Company 03333 202 083
Bermondsey Pub Company 03333 202 092
Option 1 Place an order
Option 2 Order delivery query
Option 3 Any other query
Group & Business Unit websitesEi Group plc eigroupplc.com
Ei Publican Partnerships eipublicanpartnerships.com
Craft Union Pub Company craftunionpubs.com
Bermondsey Pub Company Bermondseypubco.com
Useful guides & logos(For all employees)Additional guides can be found on the intranet system within the ‘About us’ section under ‘Group Identity’. These consist of the following:
Guidelines
Brand guidelines & overview
Video - Ei Group plc - the brand explained
Office Templates
Guide to using Word Templates
Guide to using PowerPoint Templates
Logos (colour, mono, white)
Ei Group plc logos
Ei Publican Partnerships logos
Ei Commerical Properties logos
Ei Managed Operations logos
Ei Managed Investments logos
eilive logos
Brand Launch (temporary) logos
Ei Group plc (introducing)
Ei Publican Partnerships (introducing)
eilive (introducing)
For more information, contact James Armitage.
(Design agencies & third parties)Additional guides can be found on the Ei Group Asset Bank. These consist of the following:
Guidelines
Brand guidelines & overview
Video - Ei Group plc - the brand explained
Logos (colour, mono, white)
Ei Group plc logos
Ei Publican Partnerships logos
Ei Commerical Properties logos
Ei Managed Operations logos
Ei Managed Investments logos
eilive logos
Brand Launch (temporary) logos
Ei Group plc (introducing)
Ei Publican Partnerships (introducing)
eilive (introducing)
Digital Guides
Ei Group digital branding guide
Business Units digital branding guides
Ei Group PowerPoint branding guide
Business Units PowerPoint branding guides
Avatars
Ei Group avatar
Ei Publican Partnerships avatar