spencer group brand guidelines
DESCRIPTION
ÂTRANSCRIPT
Brand Guidelines
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For further clarification or advice, please contact Spencer’s Business Development Team.
01482 766340
Welcome to the Spencer Group Brand Guidelines, this document will show you the correct steps needed to apply our brand correctly. It will also help show our thought process behind the brand and the direction we are heading as a group.
Our goal is to display our multi-disciplinary company behind one brand that unites all of our disciplines.
The guidelines start with our company values and then lead onto how you should use and place our logo and emblem correctly. This is followed by our company font and a ‘what not to do’ section. All of these section are important in understanding the brand we have created.
These guidelines must be followed to ensure our brand is consistent wherever it appears.
Charlie Spencer Executive Chairman
David McLoughlin Chief Executive Officer
Introduction
Contents
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Introduction Contents 3Corporate Values 4The Past 25 Years 5The Next 25 Years 6
Using Our BrandUsing Our Logo 7Using Our Emblem 8Variations of Our Group Logo 9Variations of Our Emblem 10Requirements of Our Group Logo 11Requirements of Our Emblem 12
Typeface Guidelines 14Group Typeface - Montserrat 15Using Our Typeface 16
What Not To Do Don’t Do’s 18
Brand ImplementationHow to Use Our Group Logo 22Site Signage 25
Downloadable ContentLogos 30Templates 31
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Corporate Values
Safety Comes First
We ensure the highest standards of safety on all our sites, and actively encourage a positive safety culture. By encouraging communication and best-practice we strive to make-safe not just make-do.
Developing Creativity and Innovation
We achieve value by challenging convention, encouraging creativity and delivering innovation. This provides opportunities for our people to develop and grow.
Respect for Others
Our people, customers, suppliers and community all receive our utmost respect. By valuing relationships internally and externally we increase mutual trust and honesty thereby promoting an open and collaborative approach.
Delivering Excellence
We always push for excellence, refusing to compromise on quality. We pride ourselves on going the extra mile, working together to solve problems and achieve our goal.
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1989 - 2005
2006 - 2011
2012 - 2014
The past 25 years has seen Spencer change significantly from humble beginnings to one of the biggest privately owned engineering businesses in the UK.
Our original logo of QT Wellington Heavy has been a constant throughout the history of our logos, with straplines being added and changed to best suit our ever evolving business.
The Past 25 Years
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Our new logo combines our heritage over the last 25 years while encompassing our ambition and the strides we are making towards the next 25.
The classic ‘SPENCER’ has been retained but updated using a similar, more contemporary, unique to Spencer, font.
Our emblem helps our brand stand out, it gives us a second identity with an instantly recognisable symbol.
British Engineering is our new strapline and is the epitomy of Spencer Group. It is something we are very proud of, are keen to promote and it is an integral part of our company.
The Next 25 Years
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External Use
There will be times when a client or sub-contractor will want to use our logo for dual branding or similar. For these instances, just provide them with the logo not the emblem.
Using the Logo
Where possible, our logo should sit in the top-left corner of a document. Failing that, it should sit in the bottom right.
Numerous templates have been created to keep consistency throughout our brand so you do not have to create your documents from scratch, see page 26 for a list of these and how to download them. If you require a template creating, please contact the Business Development team.
If you require a copy of our logo, please see page 25 for information on how to download it.
Logo to be positioned in the top left for single pages, letterheads or title pages
Logo to be positioned in the bottom right on all but the first page of documents that span more than the first title page
Spencer Blue
Pantone 2736 M
#233E99 #807F83
Red: 35 Green: 62Blue: 153
Red: 128 Green: 127Blue: 131
Two Colours
Spencer Grey
Pantone Cool Gray 10 M
Group Logo
This is our logo and must be used to represent our company on any printed or digital material, no matter which sector of business.
Using Our Group Logo
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External Use
There will be times when a client or sub-contractor will want to use our logo for dual branding or something similar. For these instances, we just provide them with the logo not the emblem.
Using the Emblem
Where possible, our emblem should sit as a watermark, in the diagonally-opposite corner of where the group logo sits. If our logo sits in the bottom-right, the emblem must sit in the header bar in the top-left. Note, this is only applicable on the first page of a document. Please contact the Business Development team for advice on any other scenarios.
Numerous templates have been created to keep consistency throughout our brand and so you do not have to create your documents from scratch, see page 26 for a list of these and how to download them. If you require a template creating, please contact the Business Development team.
If you require a copy of our emblem, please see page 25 for information on how to download it.
Emblem is placed in the header bar when the logo sits in the bottom-right corner
Emblem is placed in the bottom right-corner, at 1/5 of the height of the page, when the logo sits in the top-left
Spencer Blue
Pantone 2736 M
#233E99 #1C2674
Red: 35 Green: 62Blue: 153
Red: 28Green: 38Blue: 116
Two Colours
Spencer Dark Blue
Pantone 2756 M
Emblem
This is our emblem. It must be used within eye-shot of our group logo to represent our company on any printed or digital material.
Using Our Emblem
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Reversed Logo
The reversed logo is used when it needs to sit on top of a conflicting colour or image.
Group Mono Logo
This is the preferred Group logo to be used when only black ink is available.
Variations of Our Group Logo
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Watermark
This is the preferred version of the watermark, at 20% opacity
Watermark White
This is the preferred Group Emblem to be used when placed on a conflicting colour or image, at 30% opacity. Note, opacity may need to change appropriately with different images
Variations of Our Emblem
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10mm
Logo Size
The height of our Group logo must not be smaller than 10mm. This is to ensure legibility of the strapline.
Area of Isolation
Our logo must have clear space around it which is free from other graphics, logos or the edge of the paper. This area is the squared height of the Spencer ‘S’.
This area of isolation includes the strapline.
Requirements of Our Group Logo
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Bottom-Right Watermark(10% Opacity)
Bottom-Left Watermark(10% Opacity)
Other uses of the emblem
There should rarely be any other uses required of the emblem, however if you do come across something, please contact the Business Development team and they will happily assist.
The dotted lines above show how the emblem must be cropped when positioned in various different places on a document
‘Header Bar’ Watermark(10% Opacity)
Requirements of Our Emblem
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One Humber QuaysWellington Street West
Hull, HU1 2BN
skype: thespencergroup IntroductionThis knowledge, skills and abilities (KSA) matrix has been designed to support the commercial management community within our business by defining the competence elements needed for effective commercial management across three domains: technical, behavioural and contextual.
The technical competence domain contains the functional commercial management competence elements. The behavioural competence domain contains the personal commercial management elements, covering attitudes and skills. The contextual competence domain contains the organisation competence elements. The scope of contextual competences includes elements relating to the role of commercial management at Spencer and the interrelationship between commercial management and our business functions and administration.
This KSA matrix defines the work of commercial personnel and allows for the identification and classification of the different competence elements needed for effective commercial management by our commercial personnel. It sets out the 30 technical, nine behavioural and eight contextual competence elements required of an effective member of the commercial function.
Appointing a MentorThis KSA matrix is available to all employees, with the appointment of a mentor being essential to ensure that development objectives are being met and approved in a timely manner. Should you require assistance in appointing a mentor, please contact the Training department who will facilitate this process. It is advisable for you to have a suitable mentor in mind prior to contacting the Training department.
BenefitsSignificant benefits can be derived from utilising this competence development framework, such as:
1. It ensures a common understanding of the competencies required of commercial personnel.2. It enables you to assess your competence levels against a framework aligned with an agreed
standard.3. It helps you identify areas for development and judge your readiness for career progression.4. It gives us the opportunity to accurately assess the competence of all commercial personnel at
all levels against an agreed standard, to analyse overall strengths and areas for development and to identify training and development needs.
Example of a Spencer Group Document
Letterhead Word Document
Examples of How to Use Our Logo and Emblem
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Typeface Guidelines
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Hairline Light Regular
Bold Blackabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Montserrat is a large yet clean typeface that is highly legible even at smaller sizes. The font is automatically installed on all Spencer laptops
and computers and is to be used on all internal and external documents.
Group Typeface - Montserrat
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Using Our Typeface
Montserrat Boldfor the header
Montserrat Lightfor the body text
Montserrat (Regular)for a sub-header
What Not To Do
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Don’t Do’s
Below are a list of diagrams showing how not to use our logos.
No changes to any colours,
No rotation or tilting of any logos.
No shearing/perspective change of any logos.
Do not apply any textures or effects to any logos.
Do not place things in the logos ‘area of isolation’ (see p9) and do not attach phrases.
Whole logo must be white if placed on a conflicting image.
No enlargement/minimisation of any elements of logos.
Do not cover up any part of the logo.
Do not separate letters in the logo.
We are
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Don’t Do’s
Below are a list of diagrams showing how not to place our logos.
Do not place the logo in non-approved places, no matter what the format.
Our logo should be primarily placed in the top-left hand corner unless we are using a header bar, in which case, it should be placed in the bottom-right corner.
One Humber QuaysWellington Street West
Hull, HU1 2BN
skype: thespencergroup
John Smith
MA
Manager
07984 310 555
csl.john.smith
0113 815 0015www.thespencergroup.co.ukOne Humber Quays, Hull, HU1 2BN
Brand Implementation
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One Humber QuaysWellington Street West
Hull, HU1 2BN
skype: thespencergroup
Letterhead Business Card Front
Compliments Slip
Business Card Back
0113 815 0015www.thespencergroup.co.uk
One Humber Quays, Hull, HU1 2BN
John Smith
BEng (Hons)
Project Manager
07123 456 789
csl.john.smith
0113 815 0015www.thespencergroup.co.uk
One Humber Quays, Hull, HU1 2BN
All Stationery can be ordered through the Senior Buyer (Procurement Department)
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Examples of How to Use Our Group Logo: Group Website
Our group site acts as our central hub to the external world so it’s importance is huge. This is why the brand has been carefully applied. Taking a minimalist approach with no clutter means the messages we wish to send out are easily identified by our audience. Our message is clear and focused with the surrounding of our modern brand.
Due to scrolling on web pages, our logo and emblem must both sit within the header bar and not diagonally opposite corners like those on potentially printed material.
The Spencer Group logo positioned in the top left
Our emblem in eyeshot of the Group logo
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Examples of How to Use Our Group Logo: Advertisements
The spencer group logo positioned in the top left
Our emblem in eyeshot of the Group logo
Advertisements
The main area of focus here is the bottom left (half page) advert. When the guidelines are used correctly, the brand works seamlessly with the surrounding elements, creating a very clean, ‘straight-to-the-point’ advert.
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Van Rendering
Examples of How to Use Our Group Logo: Vehicle Livery
Liveries
The image is of a 2014 Ford transit van with our Groups vehicle livery on. The livery showcases our new emblem which stands out from a distance. Our group logo sits within eyeshot of the emblem just below the driver’s / passenger’s door.
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Site Signage
ON DISCOVERING A FIRE YOU MUST:
FIRE PROCEDURE
Raise the alarm to alert others in vacinity
Call the fire brigade by phoning 999
Leave the building using escape route and close all doors & windows behind you
Immediately proceed to assembly point
Do not stop to collect personal belongings
Do not use lifts and do not re-enter the building until authorised
Respect for others
Our people, customers, suppliers and community all receive our utmost respect. By valuing relationships internally and externally we increase mutual trust and honesty thereby promoting an open and collaborative approach.
Safety Comes FirstWe ensure the highest standards of safety on all our sites, and actively encourage a positive safety culture. By encouraging communication and best-practice we strive to make-safe not just make-do.
Developing Creativity and InnovationWe achieve value by challenging convention, encouraging creativity and delivering innovation. This provides opportunities for our people to develop and grow.
Delivering Excellence
We always push for excellence, refusing to compromise on quality. We pride ourselves on going the extra mile, working together to solve problems and achieve our goal.
Corporate Values
ISO 14001: Environmental Management StandardsISO 9001: Quality Management SystemISO 18001: OHSAS Occupational Health and Safety
Company Values
Insurance1
Insurance2
Insurance
CLIP FRAME CLIP FRAME
Room Name
TOTAL SITEHOURS WORKED:
ARMBANDCOLOUR:
PLANNED VISITS:
LESSONS LEARNED: MAIN SITE ACTIVITIES (DIAGRAM)
VISIT FEEDBACK: TOOLBOX TALKS:
SCMDETAILS:
KEY TASKS:
TOP RISK OF THE DAY:
Daily Briefing Board
DATE:
DELIVERIES:
QUESTIONS/SUGGESTIONS:
WORKSAFEPOSTER
SAFETYSHEQALERT
CLOSE CALLPOSTER
SAFETYSHEQALERT
CIRASINDUSTRY
POSTER
Life Saving Rules
SAG REP/LEADER
NEXT MEETINGDATE:
You said... We did...
Safety Action Group
LIFESAVINGGOLDEN
RULES
CLIP FRAME CLIP FRAME CLIP FRAME
CLIP FRAME CLIP FRAME CLIP FRAME
A5 Lea�et Holder
Business Card Trough
White Printed PostBox
www.thespencergroup.co.uk
1
2
3
4
5
Risk Control Measure
Top 5 Risks
If you’re in need of any site signage please contact the Resources department:01469 532 [email protected]
No. 10
No. 1
No. 13 No. 14
No. 11 No. 26 No. 18
No. 20No. 12 No. 21
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Site Signage
Protective footwear must be worn on this site
High visibility clothing must be worn on this site
Notice to ParentsParents are specifically requested to warn children of the dangers & consequences of trespassing on this site
Construction siteKeep Out
All visitors and contractors must report to reception to receive safety information and site rules before proceeding
No unauthorised persons allowed beyond this point
Safety helmets must be worn on this site
Eye protection must be worn on this site
Gloves must be worn at all times on this site
www.thespencergroup.co.uk
Apologies for any inconvenience
VISITORSPlease visit the site office first
Specialwaste only
Eye protection
Safety spectacles are normally suitable for everyday wear on sites and offer a low level of impact protection.
They are suitable for use whilst undertaking the following activities:
• Walking• Driving plant i.e. dumpers• Using non-powered tools• Erecting scaffold
EN 166 covers the general specifications for protective spectacles, goggles and visors. It incorporates the mechanical strength, field of use and optical performance of all these product. The table below will help you decide which product is most suited to your needs and environment, as specified by EN 166.
Faceshields
Eye protection normally offer medium impact protection and come in different styles with the notable difference being vented and non-vented.
They are suitable for using when:
• Operating disc cutters• Grinding• Mixing concrete• Cutting with power tools • Scabbling• Handling chemicals, oils and petrol
Faceshields offer a high level of impact protection and are suitable for nearly all tasks on site. They can also come as an attachment for safety helmets.
Spectacles
Type of Eye Protector
Mechanical Strength (impact speed of ball)
Requirements relating to eyewear marking Standard EN 166
Field of use
Increased robustnessimpact velocity12m/s
Low-energyimpact velocity45m/s
Medium-energyimpactvelocity120m/s
High-energyimpactvelocity190m/s
Liquid droplets andsplashes
Large dustparticles
Gas and �ne dust particles
Molten metal andhot solids
Opticalperformance(class)
Goggles
Face Shields
Symbol on lens
Symbol on frame
As with all P.P.E. it is your responsibility to ensure you have the right equipment for the task so check your task brief or work package plan.
If you are in doubt ASK!
1
S
- -F -B -A 3 4 5 9
9F B A
11
PPE Eye Protection
Hazardouswaste only
No. 23
No. 37
No. 46
No. 48 No. 31 No. 32
No. 28
No. 27
No. 36
No. 47
If you’re in need of any site signage please contact the Resources department:01469 532 [email protected]
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Gloves must be worn
at all times
Eye protectionmust be worn
at all times
Site Signage
No. 25No. 44No. 45
No. 5
No. 7
No. 40
No. 43
No. 17
No. 41
No. 19
No. 4
No. 53
No. 50
No. 22
No. 42
No. 6
If you’re in need of any site signage please contact the Resources department:01469 532 [email protected]
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Please reverse park
No dirty boots beyond this
point
Site Signage
Reserved
Generalwaste only
Metalwaste only
Brickwaste only
Cardboardand paper
Woodwaste only
No. 38No. 52
No. 39
No. 30
No. 29 No. 33 No. 34 No. 35
If you’re in need of any site signage please contact the Resources department:01469 532 [email protected]
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SHEQ InformationSite Layout
ISO 14001: Environmental Management StandardsISO 9001: Quality Management SystemISO 18001: OHSAS Occupational Health and Safety
PoliciesoPoo
No. 16 No. 15
No. 49
No. 9
Site Signage
If you’re in need of any site signage please contact the Resources department:01469 532 [email protected]
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Logos
Logo Emblem(bottom-right Watermark)
Reversed logo Reversed emblem(bottom-right Watermark)
Download our company logos and templates within the “Branding” tree on Doc Control
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Templates
Tender Folder Cover
Electronic Letterhead
Word Document Landscape
Word Document Portrait Tender Question
Powerpoint
CV Template Tender Folder Spines
60mm 28mm
Download our company logos and templates within the “Branding” tree on Doc Control
