brand festival introductory presentation
DESCRIPTION
A brief introduction of Brand Festival, Central Europe\'s Strategic SummitTRANSCRIPT
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BrandFestival®
2001-2009
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BrandFestival® – Positioning
Lectures
Case studies
Workshops
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BrandFestival® – In numbers
16520 Press Releases
4724 Participants
2321 Registered CMOs, CFOs
740 Registered CEOs
410 Lectures
367 Brands
9 BrandFestivals
5 Ernst & Young Entrepreneur Of
The Year Winners2 Nobel Prize Winners
2 Prime Ministers
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BrandFestival® – Previous years’ guests
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BrandFestival® - Previous Years‘
Keynote Speakers
Alexander BrodyMarketing and Advertisingprofessional
Anders JensenCEO of Pannon GSM (Telenor Group),one of Hungary's leading mobile operator
MihályCsíkszentmihályi Architect of the notion of Flow,former head of the departmentof psychology at the Universityof Chicago
Edmund S. PhelpsEconomicsNobel Prize-winner(2006)
Mike AshtonSenior Vice Presidentof the Marketing departmentof Hilton Hotels
Roberto BoscoloOwner and Vice Presidentof Boscolo Hotels
Inge Juliusson Marketing Directorof Ikea CEE
Johannes NewrlkaChairman of Art Directors Club Europe
Josh OrtonDeputy Director of theNew Media Division, Obama for America Campaign, 2008
Matt Rosenberg Executive Vice President, Client Engagementat Big Spaceship
Gordon BajnaiPrime Minister of Hungary
Robert J. Aumann Economics Nobel Prize winner for his work on conflict and cooperation through game-theory analysis, 2005
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BrandFestival® - Previous Years‘
Keynote Speakers
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BrandFestival® - Previous Years‘
Keynote Speakers
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The Jubilee 10th eventin cooperation
with The Economist
BrandFestival® – 2010
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BrandFestival® - vision
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BrandFestival® - objectives
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1) Through the line strategies2) Digital branding
3) Branded entertainment4) Social trends
5) New media – apps, rich media6) Crowdsourcing
7) New TV Formats
BrandFestival® - Topics ‘2011