@kathysteele#KMG2011

@kathysteele

Brand Evolution TED Talks:

Branding in a 24/7 EconomyKellstadt Marketing Group Symposium 2011 – DePaul UniversityApril 16, 2011

@kathysteele

Using media to create meaningful consumer experiences that attract, build, and maintain brand loyalty

@kathysteele

Building a Brand - Awareness

@kathysteele

Building a Brand - Engagement

@kathysteele

Building a Brand - Advocate

@kathysteele

Case Study

@kathysteele

Auto Industry - Where you always save more money!

@kathysteele

Building a Brand

@kathysteele

@kathysteele

@kathysteele

Building a Brand

@kathysteele

@kathysteele

@kathysteele

@kathysteele

@kathysteele

The Stats• 16,000 new prospects were opted in to database• Over 3 million visitors to website• Votes were received from all fifty states and seven countries• Built social media fan base & increased it by 50% through first year of the contest• Increased social media fan base by 60% over first year of the contest• Increased service sales by 15%• Featured in 77 media outlets• 5 vehicles were purchased by contest participants

@kathysteele

@kathysteele

Final Thoughts• Get Creative• Awareness, Engagement, Empowerment• Reevaluate and assess the changing

market climate, technology, and trends

@kathysteele

LinkedIn: http://www.linkedin.com/in/kathleensteeleWeb: http://desertrose.net

DRD Twitter: http://twitter.com/DRDmarketingPhone: 630.617.0002