BRAND DESIGNAssemabled by Strong Design Studios – strongdesign.co

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ContentsPart 1 – B r a n d T e n e Ts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Purpose

Organizational Beliefs

Personality Keywords

Part 2 – i n s p i r aT i o n . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Part 3 – B r a n d M a r ks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Part 4 – B r a n d V i s Ua L s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Signature Color Palette

Signature typefaces

Signature Elements

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P u r P o s e 4

MightyHive helps great products get traction and produce advertising that’s genuinely interesting to the consumer.

In our world today, we have incredible access to information—all of which is paid for through advertising . advertising truly has become one of the most important pillars of our modern economy . We’re looking to chart a new course for the future of businesses and advertising .

We believe the most deserving products should win the largest market share—not just those with the largest advertising budgets . and at MightyHive we’re focused on finding ways to make that advertising more valuable to both the consumer and the advertiser . We want to create advertising products that are both highly-personalized for the consumer and highly-effective for the advertiser, and incredibly accessible to businesses of all shapes and sizes .

the game of business should be a meritocracy, not a sizeocracy, and we’re here to make sure all great products have a chance to get their message out to their audience—no matter their size .

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5o r g A n i z A t i o n A l v A l u e S

AccessibilityIn a world filled with large companies throwing their weight around, MightyHive strives to provide products and services that are within reach of both large and small businesses . You look to create simple, uncomplicated products and aim to speak in jargon-free language that your customers can understand .

providing valueConsumers hate ads and companies hate spending money on ads that don’t work . MightyHive aims to chart a new course in how businesses advertise by creating highly-personalized products that bring value to the customer and the advertiser alike . additionally, you strive to create robust products that are neither over-simplified or fragments of what they really should be .

efficiencyDigital marketing advertisers have more to manage than ever . MightyHive has a vision to automate the technical aspects of ad buying and better coordinate and integrate ad channels with software, in hopes of making marketing and advertising simpler for everyone . Internally, you reflect this value by striving for as little waste of time, talent or money as possible .

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6p e r S o n A l i t y t r A i t S

BoldBrave, daring, adventurous, innovative

You’re looking to buck the status quo and shake up the advertising industry and it shows . While you’re always the professional, you make choices that make an impact rather than fall back on “tried-and-true” corporate conventions .

ApproachableSimple, clear, straight-forward

technology is complex and can easily confuse people . However, we try to avoid puzzling tech terms and jargon in favor of speaking in a way that is easy to understand . Likewise we build our products to be easy to use and take great pains to be very clear in all of our own marketing and messaging .

potentPowerful, intense, effective

although we aim to simplify our products and communication where possible, we never want to sacrifice the effectiveness of the solution we offer to our clients . We aim to refine our products and messaging down to the most core, critical elements so as not to waste our clients’ time and attention .

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8i n S p i r A t i o n

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NavYPMS 295 / 296

GOLDPMS 123 / 130

LIMEPMS 382 / 383

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WHItE30% BLaCK

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MightyHive helps great products get traction .abcdefghijklmnopqrstuvwxyz

ABcDefgHijklMnopqrStuvwxyz

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At MightyHive, we believe that to stand out in today’s hyper-

competitive markets, you need to carry out smart and precise

marketing campaigns in a timely manner.

available in light, regular, semibold and bold

MightyHive helps great products get traction.ABCDEfGHIjklMNopqRStuvwxyz

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At MightyHive, we believe that to stand out in today’s

hyper-competitive markets, you need to carry out smart

and precise marketing campaigns in a timely manner.

Available in regular weight

GIBSON t YPE fa MILY BEBaS NEuE (aCCENt fON t)

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17S i g n A t u r e e l e M e n t S

r EPE at ING a ND NON -r EPE atING PattErNS

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ICON StYLE 1

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ICON StYLE 2

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ICON StYLE 3

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I LLuStrat ION StYLE

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HE a DE r / fOOtE r ELEMEN tS

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Call Center Remarketingare you looking to increase revenue from your call center? We can help .

+100% increASe

11x roI Tip: Prepare your art before starting

online campaignNow let’s create your ad campaign

C aLLO ut ELEMEN tS

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24S i g n A t u r e e l e M e n t S

the most valuable marketing data resides within the walls of your business.

use MightyHive to harness your data assets for online marketing . learn more

SaMPLE HErO trE atMEN t

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