Brand Strength Analysis- Two Big Mobile BrandsBy Nikitha Anne2014H149283P

Apple 4.6Samsung 3.55

Apple 4.35Samsung 3

1.The degree to which the company is committed towards it's values

2.The degree to which the brand is secure across all the dimensions like Composition of the product, design etc.

56%

44%

Commitment

AppleSamsung

59%

41%

Protection

AppleSamsung

Apple 4.3Samsung 3.6

Apple 3.85Samsung 3.9

3.The degree to which the company is clear about it's Target Customers, Positioning and Proposition

4.The degree to which the company is able to respond to the market changes, Risks, Challenges and opportunities.

54%

46%

Clarity

AppleSamsung

50%50%

Responsiveness

AppleSamsung

Apple 4.45Samsung 3.7

Apple 4.3Samsung 3.65

5.The degree to which the company is able to deliver its value set to it's customers.

6. The degree to which the company is able to deliver it's Customers needs and Meet the expectations.

55%

45%

Authenticity

AppleSamsung

54%

46%

Relevance

AppleSamsung

Apple 4.1Samsung 3.8

Apple 4.15Samsung 3.75

7.The degree to which the customers and the opinion makers are aware of Characteristics of the brand.

8.The degree to which the brand is experienced across all touch points and formats, without fail.

52%48%

Understanding

AppleSamsung

53%47%

Consistency

AppleSamsung

Apple 4.75Samsung 3.55

9.The degree to which the brand is perceived distinctly by it's customers from it's Competitors. 

10.The degree to which the brand is talked about by its stakeholders both in traditional and in Social Media, Positively.

57%

43%

Differentiation

AppleSamsung

54%

46%

Presence

AppleSamsung

Apple 4.45Samsung 3.85

54%

46%

Presence

AppleSamsung