brad donnell, copywriter - portfolio 2009

some stuff I’ve Done.

brad donnell

******* copywriter

I’m a Francophile, a WWII buff, and an old soul. There’s a book inside me (maybe an anthology), but for now I make my living crafting ads that amuse and inspire. When I’m not working, I’m playing armchair psychologist for friends and family, or laughing at someone else’s expense. If wit were a weapon I like to think I come packing. My third grade teacher told me I’d grow up to be a writer. She was right.

Who is this Brad Donnell?

Brad [email protected] | (619) 954-8335

ExperiencePart-time Marketing AssistantWells Fargo Bank, San Francisco, CA2007-present

Marketing Communications ManagerGrant Thornton, New York, NY2002-2005

Senior Marketing WriterArthur Andersen, New York, NY2000-2002

Marketing CoordinatorArthur Andersen, Boston, MA1997-2000

EducationMFA AdvertisingAcademy of Art University, San Francisco, CA2009

BSc (hons) Social Policy and AdministrationLondon School of Economics and Political Science, London, UK1997

Computer skillsFinal Cut Pro, Adobe Creative Suite

LanguagesFluent EnglishExtensive knowledge of French (Baccalauréat de Français)

InterestsVast and varied: art history, current affairs, reality television, making fun of people.

Mexico TourismJust because we live next door, doesn’t mean we know much about our neighbors to the south. Take a second look at Mexico, and discover there’s more than most of us expected.

Print

South of the expected

In ancient times, Chihuahuas were used to guard Aztec temples. You won't find these killers protecting ruins south of the border, but you will experience a

warm and exotic culture that offers more than suntans and cerveza. The world's smallest dog is another example of how much Mexico has to offer.

Print

Tequila was meant to be savored, not slammed back with salt and lime. Fine tequilas are often enjoyed after a luxurious meal, sipped slowly, like cognac.

If you prefer your tequila with keg stands and drinking games, it may be time to experience something more civilized south of the border.


Print

The burrito you know and love comes from the American southwest, and hardly resembles the small, filled tortillas sold south of the border.

Discover the real Mexico. You just might find that what you thought you knew doesn’t amount to beans.


Direct Mail

Nothing's MoremanLy than spandex

Professional wrestling is wildly popular south of the border. High flying moves and colorful masks distin-guish Mexican wrestlers, from their American counter-parts. Some wrestlers never take their masks off. Some are even been buried in them.

Make your own wild move and unmask something exciting on your next vacation.

Receive a voucher for two free nights at participating hotels when you visit mexico.com today.

Kenny Bania355 E. 61st StreetNew York, NY 10021

South of the Expected

Keep customers coming back for more of the sweet stuff with a campaign that teases their taste buds with the promise of hot doughnuts.

Krispy Kreme

SANTA MONICA

0 0 1 5:Download timer to

DALY CITY

R E D YAKrispy Kreme Timer

Countdown to Yummy

The Countdown to Yummy application allows users to track when hot doughnuts will be ready at Krispy Kreme locations nationwide.

Smartphone Application

Microsite

SE

E HOW THEY ARE MADE

BurbankNext Batches

SearchNext Five Batches

Most Popular Stores

By Zip Code

Go

http://www.countdowntoyummy.com

0 0 1 5:

0 2 1 0:

0 1 5:

0 0 0 2:

0 0 0 3:

0 3 0 0:

0 1 4 7:

5

You don't have to wait in our parking lot for the hot doughnuts sign to light up. Find out when the next batch is ready with up-to-the-second information from Krispy Kreme locations nationwide.

Countdown to Yummy

SEE

HOW THEY ARE MADE

New YorkNext Batches

Search

Countdown To YummyEverybody knows that whenever a new batch of hot, fresh, yummy. Krispy Kreme Doughnut are ready, the light goes on in our window. Now you can get up-to-the-second information as to when the next batch is going to be ready without having to wait in our parking lot all day long.

SANTA MONICA

0 0 1 5:Download timer to

SANTA MONICA

R E D YADownload timer to

Glazing

S

EE HOW THEY ARE MADE

Search

New YorkNext Batches

0 0 2 5:

Countdown To YummyEverybody knows that whenever a new batch of hot, fresh, yummy. Krispy Kreme Doughnut are ready, the light goes on in our window. Now you can get up-to-the-second information as to when the next batch is going to be ready without having to wait in our parking lot all day long.

Text Comments

Post

Write Your Comments :Je�:Yummy Yummy, they're my doughnuts.

Lisa:They are looks so great, I can’t wait I wanna eat doughnuts right mow.

Michelle:mmm.. I think I can eat ten doughnuts at the same time, that’s my favorite �avor.

Name:

A website where users can find Krispy Kreme locations, track when hot doughnuts are ready, watch doughnuts being made, and download

the Countdown to Yummy smartphone application and widget.

Large doughnut decals, a neon sign, posters, and floor mats tempt travelers with sweet Krispy Kreme treats.

Out of Home

Doughnut decals, neon signs, and branded signage in malls tell shoppers that hot doughnuts are always being made at Krispy Kreme.

Out of Home

Time for another one.

In-store and vehicle signage directing customers to the microsite.

Point of Purchase

Colt 45By capitalizing on its urban image, an iconic brand with a bad reputation can appeal to a wider audience without losing its street cred.

The only calls WORTHtakING after tenare booty calls.

S t r e e t W i s e

Print

www.wiseup.com

Think you got what it takes?

Test your knowledge to see ifyou got The smarts to hang.

Street Wise

You’re short on change and you gotta getacross town to your boy’s house. You...

Borrow two dollars from your little sister.

Sneak on the back of the bus.

Hitch a ride from some blonde dude in a Convertible.

You Win two million in vegas. You...

Buy a porsche and a house in the burbs.

take a private jet to monte carlo and bet it all.

Start a record label and blow up on the music scene.

www.wiseup.com

Street Wise

Take your hatchbackback to the burbs.

no room for posers like you on the block.

Wise up.

earn some respectwith Colt 45 gear.

Street Wise

Damn Son. You must bean urban genius.

You’re smarter than most.

represent.

Show off your knowledgewith Colt 45 gear.

Street Wise

Microsite

A quiz where users can test their street smarts.

40 oz. screw top

portable party

Life’s like an arcade

More coin means more play

Shortiesare like the subway

Hot, busy, and stoppin’all over town

Walking Billboards

By telling the history of the cable cars, the campaign will drive locals and tourists to discover more about these San Francisco icons by visiting the Cable Car Museum.

Cable Car Museum

Outdoor

In 1873, an invention for moving rock was taken out of the gold mines and brought to the streets of San Francisco. From Victorian ladies to dot commers, cable cars remain this city’s favorite way to get around. Hop onboard the Powell-Mason or Powell-Hyde lines, and visit the Cable Car Museum at 1201 Mason

Street, to discover what keeps these icons moving today.

GAVE US GOLD,JEANS,AND

History in motioN

In 1869, Andrew Hallidie witnessed five horses dragged to their deaths carrying a heavy load up Jackson Street. An inventor, Hallidie developed a cable-driven rail system capable of climbing San Francisco’s steep hills.

136 years later, these cars remain both an icon of the city, and an active part of its transit system.Take the Powell-Mason or Powell-Hyde lines to the Cable Car Museum at 1201 Mason Street in Chinatown.

Time and technology may change things, but you can still catch a ride on Hallidie’s famous invention.

isn’t the only thing that

History in motioN

Outdoor

iT WASN’t An OIL CRISIS THATIN 1873

It was steep hills and dirty streets. Victorian residents were so concerned with animal welfare and clean streets, that one of them invented a new form of transportation. Take a ride on the Powell-Mason or Powell-Hyde lines to the Cable Car Museum at 1201 Mason Street, to learn why cables and gripmen

replaced horse-drawn streetcars, and how these San Francisco icons continue to carry passengers today.

History in motioN

Outdoor

Banner

Watch the city travel back in time on a cable car.

Direct Mail

Coasters

By reminding young voters that they are old enough to make adult choices, they’re also reminded that one of the most important choices they can make is in the voting booth.

Voting

Exercise another right.Old enough to vote.

www.NoOneUnder18.com

Package wraps on beer

Warning: Not the smarte

st decision.

H

opefully you’ll t

hink clearer

i

n the vo

ting booth.

Old enough to vo

te.


Warning labels on tobacco products

Not needing to hide anything

under your bed is just

another benefit.

Old enough to vote.


Protective sleaves on men’s magazines

Liberty Mutual Motorcycle InsuranceHelmets protect your head. Liberty Mutual Motorcycle Insurance protects everything else.

Direct Mail

Crank up your engine.Not your insurance bill.

Motorcycle Insurance

R

It’s more fun to tear through the open road than your wallet. Liberty Mutual motorcycle insurance has plans and prices to suit every kind of biker – from weekend warriors to lifelong outlaws. Whether safe in the bank or safer in your saddle bags, we’ll help you hold onto your money a little longer.

We’ve got you covered.Motorcycle Insurance

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Receive two months free when you purchase two years

of motorcycle insurance.

Mr. Gabriel Johnson737 Post Street, Apt 421,

San Francisco,CA 94109

Direct Mail

Liberty Mutual protects not only your bike, but all the accessories and customizations that make it yours. We’ll even replace a new bike if it’s stolen or totaled within one year of purchase. If you take care of your bike, it will take care of you. Even the soft bits.


R

Take 15% off when you insure two or more rides.

Protect every inch of your ride. Even the 5’10” of

crusty, old biker riding it.


R



Direct Mail

Liberty Mutual insures all kinds of bikes and all kinds of bikers. From choppers to scooters, if it’s got two wheels we’re all over it. So rev up, and keep your mind on the road. We’ll mind the rest.


R

Enjoy six months of free roadside assistance when you sign up for a one year

motorcycle policy.

There’s only one thing on your mind in the morning.

How late you’re going to be.


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www.braddonnell.com

brad donnell, copywriter - portfolio 2009

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