bpo future forward: 6 sem approaches to boost online sales
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6 search engine marketing (SEM) approaches to boost online sales
THE SALES AND FULFILLMENT (S&F) SERIES
@Infosys_bpo #SCM
6 search engine marketing (SEM) approaches to boost online sales
THE SALES AND FULFILLMENT (S&F) SERIES
Online advertising campaigns have compelling benefits – low investment, increased brand awareness, and greater volume of
sales. However, organizations often struggle to achieve maximum return on investment (ROI) from online ads because of poor campaign conversions. Here are 6 approaches to optimize
online ad campaigns, which in turn increase online sale conversions.
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1
Focus on placing important product information, links,
and offers prominently. Provide
easy navigation to key pages
2
Ensure that the three steps of content
authoring, updating, and administrating
are followed correctly
DESIGN AUSER-FRIENDLY
WEBSITE
PUBLISH GOOD QUALITYAND RELEVANT
WEBSITE CONTENT
6 search engine marketing (SEM) approaches to boost online sales
THE SALES AND FULFILLMENT (S&F) SERIES
20% 30%60%
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3Understand the
business need for online campaigns
and product’s target audience before
setting up campaigns; also
analyze features of various SEM tools
before deciding on the best-fit option
4
Set up campaigns using appropriate
bids, budgets, advertisement
groups, and advertisements. Also
ensure that every advertisement has relevant keywords
UNDERSTAND BASICCAMPAIGN
PARAMETERS
SET UP CAMPAIGNSUSING
THE RIGHT MIX
6 search engine marketing (SEM) approaches to boost online sales
THE SALES AND FULFILLMENT (S&F) SERIES
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5
Ensure that advertisements have
high page ranks – tweak advertisement
quality, keywords and bids to get a
higher advertisement rank
6Track campaign
performance using analytics, conversion
optimizers and performance reports on a regular basis –
tweak components if end-user interests and competition
have reduced performance
CHECK ADVERTISEMENTRANKS PERIODICALLY
MONITORPERFORMANCE
REGULARLY
6 search engine marketing (SEM) approaches to boost online sales
THE SALES AND FULFILLMENT (S&F) SERIES
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6 search engine marketing (SEM) approaches to boost online sales
THE SALES AND FULFILLMENT (S&F) SERIES