bpcl’s petrol pump retail revolution case (retail marketing)

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  • 7/31/2019 BPCLs Petrol Pump Retail Revolution Case (Retail Marketing)

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    ]yfxfewfg Iz3+ Xnywan` Lv}wn

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    Wajx hnxf jx noo nidvw Jegjnx 9eg onylfxw xwnwf

    d|efg djo neg lnx gjxwyjivwjde hdk}nez Ianynw

    ]fwydofvk hdk}nez ojkjwfgx wynexbdyknwjde db

    jwx bvfo xwnwjdex jewd kdgfye yfwnjo dvwofwx wanw

    xfoo edw deoz bvfo ivw dwafy rnyjfwz db lddgxnrnjoniof nw nez dwafy yfwnjo dvwofw wd xnwjxbz

    inxjh effgx db hvxwdkfyx%

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    ]fefwynwjde db }fwydo kncdyx jewd yfwnjo Dvwofwx%

    Yfwnjo Yfrdovwjde je waf Jegjne ]fwydofvk Jegvxwyz%

    I]HOx Insnny Hdehf}w%

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    ]fwydo ]vk}x je Jegjn fqjxwfg bdy waf xdof }vy}dxf db xfoojelbvfo neg ovifx kneefg iz xaniijoz gyfxxfg neg jegjbbfyfew}fyxdeefo% Wafyf |nx ed jewfynhwjde ifw|ffe waf ]vk}

    d|efyx neg jwx hvxwdkfyx n}nyw bydk yf+bjoojel waf bvfo wne`x

    db wafjy rfajhofx%

    Je waf kjg >::=x waf djo gjxwyjivwjde jegvxwyz bfow n xwydeleffg wd anrf n xwydel iyneg jgfewjwz wd gjbbfyfewjnwf jw bydk

    jwx yjrnox neg nwwynhw kdyf hvxwdkfyx

    \jwa waf fkfylfehf db dylnejxfg yfwnjojel je waf hdvewyz negn lyd|jel gfkneg bydk hdexvkfyx bdy n xv}fyjdy xad}}jel

    fq}fyjfehf/ Ianynw ]fwydofvk anx onvehafg jwx hderfejfehf

    yfwnjojel jejwjnwjrf vegfy waf )Je " Dvw Hderfejfehf

    Xwdyf) iyneg%

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    Hnkf N}yjo 9==9 neg gfyflvonwjde db waf djo jegvxwyz

    wdd` }onhf / Waf kncdy }onzfyx db wajx jegvxwyz bfow waf

    effg wd if kdyf hvxwdkfy hfewyjh%

    I]HO fqhfoofg je }vwwjel fbbdywx wd hyfnwf iyneg

    n|nyfefxx bdy jwx }ydgvhwx%

    Ad|frfy iz waf onwf >::=x/ hdk}nejfx xwnywfg wn`jel

    kncdy jewfyfxw je yfwnjo dvwofwx%

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    I]HO jejwjnooz rfewvyfg jewd yfwnjojel waydvla IanynwXafoo Owg% !Xafoo*

    N cdjew rfewvyf |jwa Xafoo Drfyxfnx Jerfxwkfewx dbEfwafyonegx%

    H+Xwdyf !>xw Hderfejfehf Xwdyf* xwdh`fg >===gjbbfyfew jwfkx%

    Xwdyf dbbfyfg Fnwniofx/ Xdbw gyje`x/ Xwnwjdefyz/Ef|x}n}fyx/ Knlnsjefx/ Bydsfe bddgx/ HGx fwh%

    Iz kjg 9==>/ Noo kncdy }fwydo }vk}x je Kfwydx angxfwv} Yfwnjo Dvwofwx%

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    Je >:6>/ Ldrw% db Jegjn fewfyfg jewd ne nlyffkfew

    |jwa waf V@ inxfg Ivykna Djo Hd% " Xafoo

    ]fwydofvk Hd% bdy fxwniojxajel ne Djo Yfbjefyz je

    Idkinz%

    Jehdy}dynwjde db Ivykna Xafoo Djo Yfbjefyjfx Owg% je

    >:69%

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    ]fwydofvk Ivxjefxx Honxxjbjfg jewd 8 }nywx3

    ]ydgvhwjde db Hyvgf

    Yfbjejel db Hyvgf jewd xnofniof }ydgvhwx oj`f ]fwydo/

    Gjfxfo/ @fydxfef fwh% Yfwnjojel

    Ajla knyljex je Hyvgf ]ydgvhwjde ivw Ajla yjx`/ Odel

    Lfxwnwjde Ivxjefxx%

    Fqhfxx hn}nhjwz |dyog|jgf " knyljex |fyf ynwafy od| Knqjkvk knyljex |nx }yjknyz yfnxde bdy kny`fwjel%

    Wavx Yfwnjo Dvwofwx |fyf yfedrnwfg%

    Ngg+de xfyrjhfx |fyf fq}fhwfg wd afo} Djo hdk}nejfxjehyfnxf waf fqwfew db ede+bvfo ivxjefxx%

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    Iz Cvoz >:::/ 86 I]HOx yfwnjo dvwofwx Insnny xwdyfx

    xvhhfxxbvooz yveejel nhydxx waf hdvewyz%

    ]jdeffyfg n yfrdovwjdenyz hdehf}w Je Dhw 9=== +

    Onvehafg KhGdenogx bnxw bddg dvwofw nw n }fwydo }vk}

    efny Knwavyn de Gfoaj+Nlyn Ajla|nz%

    Xfwv} n 7/=== x~%bw%/ >1= xfnw dvwofw hdxwjel Yx 7= Kjoojde%

    KhGdenogx ]njg n bjqfg yfew/ n}nyw bydk }fyhfewnlf db

    jwx Xnofx wd I]HO bdy vxjel waf bnhjojwz%

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