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A

Project report

On

Corporate Social

Responsibility

At

Bharat Petroleum

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INDEXSr. No.

TitlePage No.

I) Acknowledgment 3

II) Epilogue 4

III) Executive Summary 5

Chapters

1) Introduction to the CSR 7

2) Objective of BPCL towards CSR 9

3) Methodology adopted by BPCL for CSR 10

4) Sharing wider responsibilities at BPCL 11

5) BPCL: CSR in Business Process Environment 18

6) Internal CSR activities 25

7) Other CSR activities 29

8) Achievements by BPCL 33

9) Conclusion and Suggestions 35

10) Bibliography 36

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Acknowledgement

I would like to express my gratitude to all those who gave me the possibility to complete

this project. I want to thank for giving me opportunity to commence this project in the

first instance.

I am deeply indebted to Prof. Anagha Gokhle

whose help, stimulating suggestions and encouragement helped me in all the time

for the Project.

Last but not the least, I would like to express my heartfelt gratitude to all those

who have contributed directly or indirectly to make this project a reality.

Epilogue

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As it was the first time I was doing this project, it was a

tough job for me. Yet I learnt a lot of things in corporate

social responsibility

Corporate social responsibility is my first Management

project. Although great efforts were put & extensive study is

done for this project to accomplish what was required, but

there are times when things just don’t go the way one

expects. So, I humbly appeal you good self’s to overlook all

the mistakes wherever you find them. I will try to develop my

grey areas. I will try my level best not to repeat the mistakes

in the future.

Thanking you for your anticipation

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Executive Summary

The project enables me to know various aspects of Corporate

Social Responsibilities and its importance and steps taken by

Bharat Petroleum towards social activities.

BPCL is a Model Corporate Entity with Social

Responsibility and also builds a powerful partnership with

society for ‘Sustainable Development’.

As a corporate responsibility, today 37 villages across

India have been adopted by BPCL. This includes making

substantial investments for nearly a decade and a half in

them to make them fully self reliant, providing them fresh

drinking water, sanitation facilities, medical facilities,

enhancing their income standards by imparting vocational

training and agricultural innovations. However, BPCL also

firmly believes that the only vehicle for raising the villagers

from their present state is by educating the young and the

old, a focus on providing grants for opening schools and

opening adult literacy camps as well. A Herculean task

indeed, which BPCL recognized and thus even sought

assistance from NGO's working around these centers in

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fulfilling its dream, which to many of BPCL employee's still

remains incomplete, on account of the large magnitude of

work necessary in completion.

1. INTRODUCTION

Objectives:

1. To study the concept of corporate Social Responsibility

2. To know how nature of business affect on CSR style

3. To know BPCL’s CSR activities how they are benefitted from that.

Research Methodology

The project is based on secondary data available on this subject. I

have used books, journals and internet sources for gathering required

information. I have assessed this information to draw some inferences

to suggest implications for the industry.

Key Concepts

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1.1 Corporate Social Responsibility: What

does it mean?

"More and more companies are accepting corporate citizenship as a

new strategic and managerial purpose requiring their attention. Once

seen as a purely charitable activity--a source of general goodwill, with

no bottom-line consequence--citizenship is moving from the margins of

concern to the center at leading companies."

Today, there are many references to corporate social responsibility

(CSR), sometimes referred to as corporate citizenship, in our

workplaces, in the media, in the government, in our communities.

While there is no agreed-upon definition, the World Business Council for

Sustainable Development defines CSR as the business commitment

and contribution to the quality of life of employees, their families and

the local community and society overall to support sustainable

economic development. Simply put, the business case for CSR--

establishing a positive company reputation and brand in the public eye

through good work that yields a competitive edge while at the same

time contributing to others--demands that organizations shift from

solely focusing on making a profit to including financial, environmental

and social responsibility in their core business strategies. Despite what

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the phrase corporate social responsibility suggests, the concept is not

restricted to corporations but rather is intended for most types of

organizations, such as associations, labor unions, organizations that

serve the community for scientific, educational, artistic, public health or

charitable purposes, and governmental agencies.

1.2 How CSR help the companies?

Globalization, the explosion of information technology, advances in the

biological sciences, and the growth of democracy and diversity can be

considered among the positive developments in our world today. On

the other hand, poverty, environmental crises such as global warming,

epidemics such as AIDS, and terrorism are also part of today's world.

What do these positive and negative aspects have in common? They

reflect the breathtaking increase in global interdependence, to the

extent that borders don't count for much anymore and local

communities are increasingly affected by things that happen a long

way from home. Corporate social responsibility (CSR) has been

proposed as a way to respond to some of these issues, both locally and

globally. According to "Integrating Responsibility," most companies that

have initiated CSR programs have done so in response to one problem

or another; for example, in the thermal power station, it was

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environmental issues. CSR programs have also surfaced in the sourcing

departments of companies facing supply chain issues.

BPCL’s approach towards CSR

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Building confidence in society and to have positive impact

Healthy workforce and community

• Building Sustainable Communities - to have a positive impact on

the communities in which we operate

• Health and Safety - to ensure the health and safety of our

workforce and communities

• Environment - to minimize adverse impacts while taking steps to

protect and enhance the natural environment

• Employees – train tomorrows leaders in teamwork skills and

running socially responsible business

3. Methodology

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• Integrated with Business Strategy and Context

• Leverage our Core competency – People and Technology

•

Three way Execution model for Community Projects

• Develop deserving Communities through ‘Focused’ & ‘Need

based’ interventions – No ‘Giveaways’

• Create ‘Sustainable Models’ which are Replicable & Scalable

4. Sharing wider responsibility at BPCL

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“We believe that it’s equally important to return back to society” which

is why, BPCL believes that some of their finest achievements aren’t

those found in their balance sheets but those, in small towns and

villages spread across India. Their involvement in sharing this wider

responsibility dates way back to 1984, when in pursuance with our

philosophy “to give back to the society/community our best”, they

aimed to help the people enrich their lives, be it our employees or their

families also extending the scope of definition of families to those that

they saw beyond our glass cabins in these rustic surroundings, and

thus started our the social work. Today, BPCL terms them as their

extended family i.e. the villagers from rural areas.

Bharat Petroleum has been the pioneer in the oil sector to hire the

services of professional social workers. Areas of work in the initial years

were primarily to cater to the softer areas of employee related issues,

to mention a few are:-

• Counseling for personal as well as emotional problems affecting

work.

• Assistance to quit substance abuse (like alcohol and other drugs)

• Marital Conflicts, Divorce Reconciliation, Money Management,

etc.

With years our focus changed from restorative to preventive as well as

primitive, holistic health. Talks on various issues at plant level like

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addiction, HIV/AIDS, parental issues, time and finance management,

and family relationships were initiated, which still

continues and gives considerable positive returns. For the above

mentioned activities they have collaborated with various Non

Government Organizations, to deliver best humane services for our

employees and their family members. Eventually, their involvement in

the whole process of employee related issues were taken, there by

channelising their energy positively as well as encouraging prosocial

behavior.

India, has a social contrast, while one strata of the society comprising

of approximately 30% live in the cities, a great percentage of nearly

double -700 million Indians reside in villages, which we term as rural

India. Now rural India too has its own disparity, some are what we call

the islands of prosperity and the rest that have the other extremes,

riddled by droughts and some difficult conditions of weather and

climate and sometimes these villages are so remote and far flung from

cities that many a times makes others go past unnoticed

BPCL initially started working in Mahul, the village located in our

neighborhood of its Mumbai refinery since 1986, for the sole reason of

their upliftment. The habitants of Mahul, essentially from the fishing

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community, were rich because they possessed marine wealth but as far

as education, health, etc was concerned, they needed help.

Some of Bharat Petroleum's assistance to these inhabitants so far has

been

• Infrastructural development, like construction of jetty, Balwadi,

Homeopathic Dispensary

• Vocational guidance through aptitude testing, scientific

vocational need based study through Jan Shikshan Sansthan

(NGO under ministry of HRD)

• Exhibition for the Fishermen to equip them with latest avenues in

fishing through Central Institute Of Fisheries Education(CIFE)

BPCL volunteered and the initial success brought such gratification that

immediately it adopted another village (this time an interior one) called

Karjat, developments with selfless intentions helped introspect about

the future role BPCL should adopt in its aim to contribute to this effort,

then there after there was no looking back

The rationale behind selecting Karjat for community development

initiatives was that the company wanted to work for vulnerable groups.

The Karjat endeavor began with construction of a community hall,

which was like a meeting place for villagers and way of reaching out to

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village women. Later many programs like medical assistance, grain

bank, marketing artifacts, conducting certified vocational training

courses, etc were carried out. From last 10 years farmers in 21 villages

of karjat are helped through our interventions. There are eight villages,

which are covered through BPCL’s projects in and around Washala.

Washala is situated in Shahpur taluka in Thane district. It is made up of

tribal population. The various on-going activities are:

Farm facts:

For agricultural upliftment, BPCL arrange training through Pune

Agricultural University, distribute seeds and fertilizers every year.

There are lectures arranged on technical guidance, use of less water for

farming, teaching newer methods of agriculture, etc. They also educate

the farmers about fish farming and provide them all necessary

information. Guidance is also given as regards buying of seeds. The

methods of multiple cropping are taught. Every year farmers are given

free fertilizers. Bamboo cultivation is also promoted. 5000 Bamboo

saplings are planted every year, by giving it to villagers who will take

care of it. Along with it, even mango, chikku and guava saplings are

provided.

Cattle care:

At Karjat, BPCL conduct exhibitions of cattle of various breeds, training

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sessions are arranged for improving the health of available cattle, there

is vaccine program conducted on regular basis for all pet animals.

Competitions are also held among cattle and prizes are given to the

best cattle. Once a year there is a camp organized in which doctors

from veterinary inspect all the cattle.

Education:

For motivating intelligent students coaching is provided to students.

Balwadis is available for small children as pre-school intervention. Tree

plantation programs are held at Adivasi ashram schools.

Health:

A dispensary with a doctor is available and regular health camps are

conducted. General health camps are organized twice a year. To cater

to the needs of all villagers, may it be men, women, senior citizens,

children and so on. To ensure proper eyesight, eye camps are

conducted periodically. their sight back through this endeavor. There

are camps held for pregnant women regarding guidance in pregnancy,

stress on nutrition, etc.

Grain Bank:

In the villages of Karjat, Rural Farmers were dependent on money

lenders for money as well as seeds and grains and thus in turn fell in

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the debt trap. The money lenders would harass them and exploit them.

For e.g. for every one quintal of grain borrowed, the farmer would have

to return it three quintals. To avoid such exploitation, IRCED came out

with the grain bank scheme. The concept of grain bank was to make

grains easily accessible to the farmers and to keep them away from the

clutches of the moneylenders. Grains are made available to the farmers

without any advance and they also do not have to return anything

extra than what they had taken. Through BPCL, there is also a small

room allocated for the purpose of maintaining the grain bank in every

village so that the grains do not get spoilt.

Community centre:

We have provided a multipurpose Samaj Mandir at Pinglas Karjat for

the Villagers to have a meeting point. There is a community centre

which encompasses classes for villagers on tailoring, mehendi,

beautician course, bamboo article making, multi-skill training, etc. Cane

Weaving and Bamboo making classes are conducted regularly.

Tailoring is helping the girls in income generation. Later there is also an

exhibition held in Mumbai for sale of the bamboo articles made in these

villages.

Rain water harvesting:

To make available water in case of scarcity, there was a

need felt to start a project on rain water harvesting. The work has just

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begun. As this is a hilly area the problem of ground water and land

water still remains. For provision of water, tube wells and small dams

are made for the villagers.

Infrastructure development:

We have constructed shed for schools. For e.g.

repairing the fans, replacing broken furniture, etc jetty for fishermen so

that they can rest in the night when they are not fishing. We have also

constructed a public toilet. We are vigilant in keeping the surroundings

clean. Timely garbage disposal is also taken care of. Tree plantation

programs are carried out on a regular basis. .

Every village: Sakhi Shejarni:

A group of women came together in Karjat who felt the need of being

together and saving some amount of money. They started meeting

regularly and since then they collect savings and deposit in the bank

this is a scheme whereby every village will have one woman leader.

This leader is trained in such a way that she is able to manage the

whole group of other women, take training sessions for them, conducts

awareness programs and also provides counseling help. Such women

leaders are termed as SAKHI, which means a friend in Marathi.

Thus the groups serve a

double purpose, that of starting a small-scale business and that of

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learning through various sessions. These meetings help them to

improve their quality of life.

5. BPCL: CSR in Business Process

Environment

As energy corporate, BPCL feel that we may have a larger say in the

course of many events in the coming decades. The consequence of our

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actions, in the short term, may be totally inadequate but in the long

term very valid. It is thus that BPCL finds it necessary and proceeds

with utmost caution, when it comes to issues related with the

environment.

The magnitude of the problem concerning this sensitive eco-balance is

so massive that the best way forward for BPCL, as it sees ahead, for the

above being achieved is using a two pronged approach of “executing

environmental protection activities and sharing knowledge, with a view

to educate the common man on this front”.

The four reasons, believed to be the cause for treading cautiously in

matters related to the environment are as follows.

1. Moral responsibility towards the environment.

2. Understanding of the need for an ecological balance.

3. The understanding of the inter-linkages of the web of life.

Inadequacy of Human

4. Understanding of Environmental Process.

The above four cover the entire canvas of concerns for the subject and

BPCL’s contribution towards the same has also been oriented around its

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objective.

Like mentioned, BPCL’s corporate philosophy towards environment is

also directed towards life and mankind. Thus, it is a tacit responsibility

that it proposes to undertake without any solemn promises made. In

other words, it would try and ensure that at least in its conscious

actions, BPCL would not become party to any decisions which will have

damaging consequences to this earth & the life on it.

BPCL, on the other hand would give its best in educating mankind, on

the necessity of understanding the dynamics of the fragile eco-diversity

and hope to seek contributions from each individual in maintaining the

balance.

5.1. Community Initiatives: Disability

What remains unchanged since 1999 is that BPCL continues to fulfill its

corporate responsibilities. What has changed, however, is the fact that

the percentage of disabled persons employed by BPCL has risen from

1.11% to 1.37% despite the total employee strength reducing from

12411 to 12082.

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“Providing equal opportunity to people with disabilities” has always

been a part of the corporate philosophy of Bharat Petroleum

Corporation Limited (BPCL). BPCL's practice of this philosophy is what

made it a winner of the 1st NCPEDP-Shell Helen Keller Awards, way back

in 1999.

“We shall continue to recruit disabled people in the organization as per

the laid down guidelines”, says Mr. S. Mohan, Executive Director, HRD.

And that is exactly what they have been doing. Currently, 166 disabled

persons are employed with BPCL. The recruitment process is duly

monitored to ensure that vacancies for physically handicapped persons

do not remain vacant. Special relaxation is given to these candidates

up to 10 years of the required age profile for the post. And whenever

required, special recruitment drives are undertaken.

It’s not just recruiting candidates with disability – BPCL ensures that

they are assigned suitable work and a good working environment in the

organization. For e.g., visually impaired employees are provided with

customized computers equipped with optical character recognizers,

enabling them to work independently

Disabled employees are also encouraged in activities outside the

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organization – a visually impaired employee was sent on Rock Climbing

Mountaineering Course, and successfully scaled a peak of over 13,000

feet in West Sikkim!

BPCL even follows carefully laid down reservation policies for allotment

of dealerships and distributorships to physically disabled candidates.

What's more, special concessions and financial assistance is given to

deserving candidates initiating the business

Other areas of Corporate Social Responsibility that BPCL is active in: it

has adopted 37 villages in 13 states, directly impacting 120,000

people; it has initiated the ‘Bharat Petroleum Scholarship' to promote

excellence in higher education; it has contributed towards community

facilities and infrastructure; and donated generously in times of

calamity and disaster.

5.2. Community Initiatives: Disaster Relief

In times of natural calamities you will always find Bharat Petroleum in

the forefront, rendering aid and emergency provisions. Bharat

Petroleum relief teams have worked tirelessly to provide the Gujarat

Earthquake and the Orissa Flood victims with food and essential

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survival materials.

5.3. Community Initiatives: Rural Development

Bharat Petroleum continues its endeavours in meeting social

obligations to the under privileged sections of the society through

development of roads, schools, clinics and vocational training centres

in rural areas. Cataract camps for villagers, vocational classes to make

the rural women self-reliant, development of rural women and children,

providing sanitation and drinking water in the villages, are just a few of

the many contributions made by Bharat Petroleum to meet its social

responsibilities.

In recognition of the outstanding work done in the area of Rural

Development, FICCI awarded the 'Rural Development Award 1999-

2000' to Bharat Petroleum.

List of 20 villages adopted

* Bhogalpura (Agra)

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* Srinivasapura & Muneshwara (Bangalore)

* Neelgarh (Bhopal)

* Ramathenga (Bhubaneshwar)

* Brindabanpur & Farakidanga (Calcutta)

* Jahazpur (Calcutta)

* Mankara (Calcutta)

* Kadambankulam (Coimbatore)

* Basantgarh (Delhi)

* Jyotinagar (Goa)

* Nangalgovind (Jaipur)

* Babukhera (Lucknow)

* Pedawada/Manjripal (Nagpur)

* Laakarhawar (Patna)

* Kasabkhede / Pohey (Pune)

* Khara Bairaja (Rajkot)

* Mangadih / Jaradih / Dimra / Obar (Ranchi)

* Bhaktachiwadi / Mogrej (Karjat)

* Tembre (Karjat)

* Mahul (Chembur)

We feel happy when we see 'Smiles on the faces of villagers and

children'.

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It helps us to get closer to our Corporate Philosophy.

5.4. Community Initiatives: Tribals .

As a part of Society, Bharat Petroleum believes that they owe as a

corporate body to give back to society their best. With this social

obligation Bharat Petroleum started community work way back in 1987

by adopting Karjat (tribal area in Raigarh District) and Mahul (our

neighborhood) for ameliorating lives of the deprived.

Karjat is located in Raigarh District and comprises of mainly tribal

population. Some of the activities undertaken to help the tribal

population are-

* Constructing a community hall/ Samaj Mandir

* Health assistance, through regular health camps, pediatric camps

and cataract

Camps

* Educational assistance through distribution of books, holding

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competitions

* Vocational assistance by imparting training in bamboo and tailoring

* Encouraging environment friendly attitude through distribution of

smokeless

chulhas, solar cookers as well as educating them through folk

music.

6. Internal CSR

Social Welfare in Bharat Petroleum was initiated as a non-statutory

body in the year 1984. Bharat Petroleum has been the pioneer in the oil

sector to hire the services of professional social workers. Areas of work

in the initial years were primarily to cater to the softer areas of

employee related issues, to mention a few are: -

Counselling

Initially counseling began in BPCL to overcome the different problems

of employees at work. But now, BPCL has come closer to their lives.

Thus now counseling does not only aim at solving disputes at work but

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involves a whole gamut of issues ranging from employee’s overall

development to the development of their families. Thus there is a shift

from what used to exist earlier as our orientation is towards prevention.

Over the time, recoveries and success stories started flowing in

resulting in values of counseling being upheld as an important

contribution for employee’s well being. Thus at the refinery counseling

is seen as a mission which aims at making people live lives fruitfully.

The help received through counseling is what is valued by most of our

employees

1] Addiction-The Slow Poison

Alcohol and drug use is extremely common in today’s world. In spite of

the awareness of the ill effects of these substances, people continue to

get addicted to it. The abuse and addictions result in malfunctioning of

an individual in major spheres of life. Addictions lead to poor work

performances, disrupted relationships and adjustment problems. The

rising awareness about employee welfare and raising the quality of

work, various companies’ today make efforts to reduce addictions.

We have been one of the first companies to engage in continuous

endeavours to help our addicted employees to overcome their

problems. We have successfully partnered with Kripa Foundations De-

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addiction Center for sustainable efforts in this direction. Kripa

foundation is one of the largest Non- Governmental organizations in

India helping people suffering from Chemical Dependency and HIV

Infection. Kripa offers a non-discriminating, supportive community

living, helping people to introspect and bring about change in lifestyle.

• Our Success- Strength Of Sobriety

Although difficult to believe, the success ratio is 60%

at the refinery level, whereas the addiction improvement rate

worldwide is 45.50%. Through counseling employees who

recovered from alcohol addiction and the other personal

problems became our biggest strength for extending our chain of

human help. These peer educators are very efficient at work and

they aid our CSR activity by being of help to the other addict

employees and the community too.

• The Pune Centre

A de-addiction center has been set up at Pune for both men and

women addicts for all over Maharashtra. The Kripa Foundation

runs it. We are supporting them and helping them in their efforts

2] Family Wellbeing

Through all the Employee assistance programs, prominence is given to

family as a system. It is a known fact that family is one of the most

closely knit system which needs to be enriched to cope with the

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stresses and strain of life. Thus when an employee comes with a

problem, joint counseling sessions are also conducted including his

family members to ensure resolving of problems amicably.

3] Grooming Children As Caretakers Of Next Generation

Children are tomorrow’s future, and when it comes to our own

employee’s children, we ensure their development through various

activities like Career guidance, aptitude tests, etc

4] Parenting

During training or workshops, one of the main topics covered is

parenting. This is important because in today’s competitive world it is

very difficult to manage both work and house Thus to ensure care of

children, parenting sessions are conducted about emotional problems

and problems encountered by children at different stages, puberty

issues, etc.

5] Women Empowerment

In women lie nature’s best qualities of motherhood, compassion,

humanity and love. Because they have been blessed with the capacity

for giving and nurturing life, women also have the capacity for a deep

commitment for preserving and nourishing not only their own offspring,

but of the entire planet as well. BPCL is also blessed with efficient

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women staff who are enthusiastic and who come forward to help

others. Women power in the true sense is seen when women meet

regularly and discuss on varied issues and the stands they take. LIKE

WOMAN IS WOMAN’S BEST FRIEND. It is normally said that a woman is

a woman’s worst enemy. But at the refinery, the bond within the

women is exceptionally charged with making a difference to their

personal as well as work life.

6] Safety Ambassadors

This is a new activity being started at the refinery. Some of women

employees are made safety ambassadors to ensure safety in the plant.

These women would co-ordinate with the safety observers at the plant

level and ensure that their co-employees take adequate safety

measures. It is process to help the employees help themselves for their

own safety and that of the others

7. Other CSR Activities

1. HIV/ AIDS Care and Prevention

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AIDS is a major concern worldwide. It is forth killer of human beings. It

has spread far and wide across nations, caste, creed, sea and racial

boundaries. The UN AIDS estimates 5.3 million sero positive people

housed in India alone in 2004. The growing number of sero positive

people in the productive age group affects the economy in the long

run... BPCL too encountered presence of sero positive employees.

However the comprehensive health policy of the company protects the

employees and their family. Considering the significance of

interventions in this area, the Social Welfare dept. initiated plant talks

on ‘Family Life Education’ and ‘Health and well being’. Various

awareness programs were conducted in the refinery on HIV/AIDS.

Avert Society, a triplicate body of USAID, NACO and Government of

Maharashtra, noticed the efforts of BPCL. The Avert Society invited

BPCL for long-term partnership for an AIDS Intervention Project in the

refinery, and the adjacent community. The project identifies three

major areas of intervention, viz. workplace intervention (including

around 30000 workers), Mahul and 25 villages from Karjat. The

activities under this project include one to one intervention at village

level, counseling at workplace, behaviour change communication,

street plays and folk media to spread awareness about the same.

2. 'Generation Next'

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BPCL is passionate about the ‘Generation Next’, and thus also supports

various education initiatives at all levels. This involves granting aid to

schools, acknowledging and rewarding meritorious students and an

initiative called BPCL scholars.

BPCL scholars are a group of approximately 100 Indian students, who

yearly, seek full study-assistance from BPCL in doing their post

graduation, both in India and abroad. We support these students, the

future of tomorrow, the fuel of tomorrow’s growth, with all humility and

passion.

As a corporate responsibility, today 37 villages across India have been

adopted. This includes making substantial investments for nearly a

decade and a half in them to make them fully self reliant, providing

them fresh drinking water, sanitation facilities, medical facilities,

enhancing their income standards by imparting vocational training and

agricultural innovations. However, BPCL also firmly believes that the

only vehicle for raising the villagers from their present state is by

educating the young and the old, a focus on providing grants for

opening schools and opening adult literacy camps as well.

BPCL thus believes in giving the rural people vocational guidance

and give them a platform for market-linkages and become self-

sufficient.

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BPCL self-sufficient projects include the Water project in the rural

area which has been initiated by Oil Development Board (ODB)

with the Ngo Bridge Trust which trains the rural people to build

water projects for which they receive minimum waged.

BPCL is also planning to do some work for the Trucker’s of BPCL

as they play a major role in laying down the foundation stone to

what BPCL is today.

3. Project Boond

If there is magic on this planet, it is contained in water.

-Loran Eisley

BPCL understand the value of water in the lives of people who strive for

it. Whose lives are dependent on its availability alone? These

sentiments gave birth to the project Boond. Because when BPCL being

a company of fuel, how can they miss out on the ‘fuel of life?’

Boond is a Rain Water Harvesting Project undertaken by BPCL with

financial support from (Oil Industries Development Board) and

executed in collaboration with NGO, Bridge Public Charitable Trust.

Villages suffering from acute shortage of water were identified for this

activity. Women from these villages had to walk long distances in the

blazing sun on mountainous paths, at times exceeding four kilometers

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to fetch water. Runoffs triggered by topographical conditions,

impervious bedrock, poor water holding capacity of the soil, soil erosion

and unrestrained grazing had made the situation critical.

The objective was to turn these villages from Water scarce to water

positive. The work mainly comprised of repairs/Deepening of wells,

building bunds to capture and store rain water, repairs and leak

proofing of existing bunds, building water tanks etc.

All the activities undertaken to draught free the villages were

performed with complete participation from the villagers. This imparted

a sense of belonging and responsibility towards their own village. Not

just that, while working they learnt additional skills like masonry,

welding etc. which they later used as an additional source of income for

themselves. This helped check the rampant levels of migration as well.

Another unique aspect of the whole project was the concept of Shram

Dan. The villagers performed Shram Daan once a week and for the

balance days they were paid minimum wages. Seeing the enthusiasm

of the villagers, BPCL also initiated an Employee Volunteering Initiative

where in approximately 100 BPCL employees gathered collectively for

Shram Daan.

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8. What BPCL Achieved?

Bringing people together for a common cause:

We were able to bring people together for a common cause, the cause

being wellbeing of all. We were blessed with committed staff who also

took the initiative to work for their own good. Employees also sustained

their enthusiasm and motivation throughout which added to our

strength.

Non-biased attitude:

May it be a worker or an engineer or a driver or any administration

staff, we give equal treatment to all. Never do employees feel that

some are favoured and others are not.

Trust:

Employees do have the trust in whatever the department does. The

department has helped them help themselves in such a way that it has

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left a long lasting effect on their minds. This trust made it obvious for

them to keep participating actively in all the activities.

Transparency:

The department has been totally transparent regarding all its activities.

Employees were made equal partners in conducting any activity.

Because of this there was no point where employees felt left out.

Need based activities:

We at BPCL have never arranged activities for the sake of doing it. We

have conducted activities as and when people demanded, may it be

our own employees or people from the communities. Thus we have

indirectly given onus to the people to decide when, why and which

activity they need.

Involvement of all:

We have been successful in involving people of all cadres at the

refinery level, right from the managers to the workers, and from the

various departments to the different unions. This helped us to get the

opinions and contributions of all. At the community level, all the people

are involved right from the planning level. People take decisions along

with us.

Human stories of revival helped:

We had many success stories of our employees which constantly

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motivated us to work consistently. The recovered addicts are our

strength. They help us to help the others who are in similar problem.

9. CONCLUSIONS AND SUGGESTIONS

EACH AND EVERY COMPANY SHOULD UNDERTAKE THE ELEMENT OF

CORPORATE SOCIAL RESPONSIBILITY INTO CONSIDERATION.

IT IS FOR THE BENEFIT OF THE COMPANY’S LONG LIFE AND

CONSISTENT GROWTH.

AS WE HAVE SEEN IN THIS PROJECT, BPCL HAS CONDUCTED A

NUMBER OF SOCIAL RESPONSIBILITY ACTIVITIES; IT HAS GAINED A

GOOD REPUTATION IN THE GLOBALLY COMPETITIVE MARKET.

IN THESE DAYS MORE SOCIAL RESPONSIBILITY YOU UNDERTAKE, MORE

YOU WILL GET CONSUMER’S SATISFACTION AND EARN OUR

CUSTOMER’S LOYALTY

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AS THE BUSSINESS IS OPERATED WITHIN THE SOCIETY, IT BECOMES

COMPULSORY TO CONDUCT CSR ACTIVITIES TO WIN CONSUMERS

CONFIDENCE AND REPRESENT A GLOBAL BRAND IMAGE

ATLAST TO SAY “WE SHOULD GIVE BACK TO THE WORLD, WHAT WE

TAKE FROM IT.”

Bibliography

1. www.wikipedia.org

2. www.indianngos.com

3. www.karmayog.org

4. www.bharatpetroleum.in

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