bp corporate presentation 2015
TRANSCRIPT
WE ACCELERATE YOUR MARKETING BLUE PROJECTS
§ Information explosion
§ Power to the customer
§ (Big) Data overload
§ Rapid growth & adoption of new technologies
§ Constant pressure for marketing to create demand and deliver qualified lead
MARKETING SITUATION
DAILY MARKETING DEPARTMENTS’ ACTIVITIES
§ Allows you to focus on your core business
§ Turn-on & Turn-off services
§ Access to specialized skills set and expertize
§ Cost efficient
OUTSOURCING
WE ACCELERATE YOUR MARKETING
Database Management, Demand Creation – Online & Offline, Marketing Automation
EXPERIENCE & EXPERTISE
Content
Communication Production
§ Customized “Turn-on & off” service packages
§ On-call partnership
§ No long-term contracts or retainer fees
§ Agreed deliverables & a SLA
§ MAAS is ideal when you are short on staff or need expert skills
§ Flexibility in execution & delivery
OUR OFFER: MARKETING-AS-A-SERVICE (MAAS)
We think INTERNATIONALLY
Blue Projects’ executives come from different parts of the world and form a team that drives results, while integrating seamlessly with your team and existing systems. We cover over 12 languages.
BLUE PROJECTS TEAM
SOME OF OUR CLIENTS
§ Lack of Marketing strategy & skills § Lack of Corporate Identity § Lack of Communication Strategy § Not sufficient online presence § Lack of user base expansion
§ Revolutionizing the world of chess § Generate revenue through marketing § Tailor the current online presence and strengthen
Premium Chess as a brand § Enhance user experience § Expand the Premium Chess user base
CHALLENGES: GOALS:
§ Social Media Strategy development § Marketing Strategy development § Communication Strategy development § Brand identity and development § Sponsoring § Events § Affiliate Marketing § Email Campaigns
§ 6000 Facebook followers in 2 months § 1050% growth of the user base in 1 year § 10K website visits per month § Increased Brand awareness on a global scale § Website positioned on 1st page of Google results § Exclusive Partnership International Chess Federation § 16 sponsorship prospects in 2 months
ACTIONS: RESULTS:
BUSINESS CASE B2C / Global 1
BUSINESS CASE B2B Global (EMEA, APJ,
AMERICA)
§ Lack of knowledge about leads generated by partners
§ High cost for Campaign Creation and Execution for partners
§ Lack of time and resources for campaign creation from scratch
§ Lack of best practices in email marketing
§ Campaigns become enabler for Partners/ Resellers/ Distributors to expedite Kofax marketing to sales processes
§ Improve the Lead Generation process and reporting § Reduce the cost for partners, hence increase the
number of executed campaigns and generated leads
CHALLENGES: GOALS:
§ Solution focused campaign creation: email, landing page, registration form creation
§ Database handling and segmentation § Email Marketing Campaigns execution § Reporting § Telemarketing Follow up § Event support
§ Campaigns are executed within 5 working days § High interest from Kofax partners § Open, click and registration rates are above the average § Very low bounce and unsubscribe rates
ACTIONS: RESULTS:
2
BUSINESS CASE B2B EMEA
§ Lack of control over the database handling § Lack of tracking of emails created, landing pages created
and campaign sent in each region in EMEA § Lack of control over activities’ calendar in each region § Lack of alignment among EMEA email marketing
campaigns § Lack of expertise in EMC Marketing Automation Tool –
Aprimo
§ Improve the quality of the Aprimo database § Perform emailing campaigns for the whole EMEA region § Improve the efficiency of email campaign creation § Campaign reporting § Improve brand awareness and advertisement of EMC
products § Campaign coordination in every region
CHALLENGES: GOALS:
§ Database handling tracking in the EMEA region § Database alignment in the EMC Marketing Automation
Tool – Aprimo § Creation of an efficient report to track all the campaigns
executed § Set a campaign planning with the EMC Field Marketing
managers § Set a communications plan to allow the process leading to
a campaign to run efficiently § Better quality of the emails campaigns executed § Field Marketing Managers to better understand the
processes, aligning on best practices and informing them on process updates and changes
§ More time for Field Marketing Managers to focus on their core tasks rather than email marketing campaign execution
§ Efficient email marketing campaign execution § Better segmentation of the database available § Standardized processes in each region § Best practice sharing with Field Marketing Managers § Aprimo expertise in Field Marketing Managers disposal
ACTIONS: RESULTS:
3
BUSINESS CASE B2B / B2C Global
§ Maintain and increase Adobe’s commitment to and leadership in Broadcast
§ To engage the industry § Drive awareness for delivery, analytics, and
monetization across devices § Networking with EMEA partners and customers § Explore ways to integrate Adobe in various customer
workflows § Capture leads
§ Drive revenue § Generate demand for new products § Increase awareness for existing products § Upstage competition § Amplify Adobe brand § Continue cultivating relationships with global customers, partners,
resellers and press
CHALLENGES: GOALS:
§ Booth building – fully optimized booth space and theater audio
§ Excellent internal communication and organization of the event
§ Live presentations § Software demonstration areas § Meeting rooms for private appointments § Arrangement of side events, such as exclusive
press dinners, special reseller product presentations and customer/partner reception
§ Extensive enrichment of qualified leads: e.g. from 2012 – 1,748 leads
§ Increase in Social Media traffic: e.g. from 2012 – 531 social media posts
§ Press outreach: e.g. from 2012 – total reach of articles and pickups is 2.6 million
§ Customer outreach: e.g. from 2012 – 94 meetings § Partner outreach: e.g. from 2012 – 53 meetings § Sales conversion: e.g. from 2012 – 63,541 product pages visits via IBC Online; 1,075
views from social outreach; 3,947 visits from e-mails; 131 visitors orders, valued at $ 33,162
§ Winner of Best of Show in the Production and Infrastructure category for 2012
ACTIONS: RESULTS:
4
BUSINESS CASE B2B EMEA
§ Lack of structured communication and customized relationship between EMC and their Business Partners
§ Lack of support & monitoring deadlines on COOP, MDF & SP MDF Claims or ROI handling
§ Lack of tools for monitoring the partners’ input concerning claims and ROIs
§ Lack of tested and efficient ways of working § Lack of alignment between the EMC Partner
Marketing Managers and EMC Business Partners
§ Provide a regular link between EMC and their Business Partners § Improve the efficiency of monitoring and reporting on claims and ROIs § Improve the dialogue with the EMC Business Partners, as well as with
EMC Partner Marketing Managers § Enhance quality of ROI retrieved from EMC Business Partners § Improve the quality of the performance reporting for the EMC Business
Partners § Establishing closer relationships with the EMC Channel Marketing team
CHALLENGES: GOALS:
§ Weekly monitoring of the partners’ input and informing them about their open activities
§ Providing a proactive support to the partners in their own language as much as possible
§ Reporting to EMC Channel Marketing team on a weekly basis
§ Providing quarterly performance reports to the EMC Business Partners
§ Enhancing the tools and processes used in the project § Helping the partners to better understand the Co-
Marketing processes, aligning on best practices and informing them on process updates and changes
§ Specialized point-of-contact when it comes to ROI or claims related matters
§ Enhanced quality of the ROI leads provided, through a careful check-up and leads quality (EMC EMEA Partner Marketing organization is best in class regarding the number of ROIs retrieved)
§ Decreased amount of activity denials & overall smoother process
§ Less administrative burden for the EMC Partner Marketing Managers, hence helping them to focus on the strategic aspects of partner engagement
§ Increased delegation of tasks and trust from the EMC Channel Marketing team
§ Results in figures: 200+ EMC partners are supported quarterly 2000+ ROIs processed per year 3300+ claims processed per year
ACTIONS: RESULTS:
5
imple
easurable
ligned
ealistic
ime-focused
valuate
eward
Business Goals
Marketing Goals
Common Understanding
Desired Outcome
S M A R T E R
WE WORK SMARTER
