Effective April, 2017

RETAIL & CLASSIFIEDDISPLAY RATES 6 columns to a page

OPEN RATEDaily (Tue-Sat) $20.95 per column inch

Sunday $21.93 per column inch For Thanksgiving Day, Sunday rates apply

ADVERTISING R ATESBOZEMAN DAILY CHRONICLE

The Bozeman Daily Chronicle—Your Partner For Success! We want to do more than just sell you advertising space. Our purpose is to help your business get results. This rate card will help you maximize your investment in advertising.

ANNUAL DOLLAR VOLUME CONTRACTSAll dollars spent with the Bozeman Daily Chronicle count toward annual dollar volume contract. The table to the right shows each contract level as well as the corresponding column inch rates and the preprint insert discount. Rates are billed to the nearest half inch and the minimum ad size is one column inch.

Rates AD SIZE IS MEASURED BY COLUMN INCHES

Number of columns X height in inches = total column inches2 columns X 5” = 10 col.”

All ads are included in our online Business Directory, providing increased search engine optimization. There is a $10 fee per ad per publication date.

Agencies: All rates shown on rate card are net. Please add in your 15% fee

DOLLAR VOLUME DAILY RATE SUNDAY PRE-PRINT OF CONTRACT (MON–SAT) RATE DISCOUNT

$2,400 - $4,999 $17.81 $18.70 2%$5,000 - $9,999 $17.23 $18.17 3% $10,000 - $14,999 $16.66 $17.46 4%$15,000 - $24,999 $15.91 $16.97 5%$25,000 – $34,999 $15.81 $16.55 6%$35,000 - $44,999 $15.25 $16.05 7%$45,000 - $59,999 $14.92 $15.65 9%$60,000 - $79,999 $14.41 $15.09 11%$80,000 - $99,999 $13.83 $14.50 13%$100,000 - $124,999 $13.24 $13.89 15%$125,000 and above $12.78 $13.43 17%

79% of the Gallatin Countymarket has read a Chronicleproduct in the past 30 days*

2017

*PULSE RESEARCH, JUNE 2014

Frequency builds awareness. Awareness builds familiarity. Familiarity builds trust.If you want trust, you must advertise frequently! Run the same ad multiple times within a seven day period and receive discounted rates and better results!

2x in a week: 10% off each ad 5x: 35% off each ad3x: 20% off each ad 6x: 40% off each ad4x: 30% off each ad Color not discounted on multiple runs.

The most important determinant of advertising success is frequency!

ColorAd Size* 1 color Full color

up to 5” (flat rate) $10.85 $23.955.5 to 31” $2.17 $4.8531.5 to 61.5” $1.53 $3.4262 to 123” $1.11 $2.43

COLOR BY THE INCH RETAIL & CLASSIFIED

THE MORE YOU BUY, THE LESS IT COSTS Rates are priced by the column inch. You can increase your total advertising space and lower your column inch rate by taking advantage of contracts and discounts for frequency and size.

Specialty Rates & DiscountsPOSITION REQUEST / CHARGESWe do our best to accommodate section requests or select a reasonable alternative.

We cannot guarantee that ads of a competitive nature will always be separated.

GUARANTEED POSITION CHARGE For an additional 25% charge the Chronicle will guarantee the page where an ad

will appear, but not the position on the page. Guarantee applies only if the page is

available for advertising.

CHURCH, CHARITABLE & ASSOCIATION RATESChurches and public service non-profit organizations whose primary function is to

raise funds for charitable causes, are given a discounted rate. Contact your sales rep

for qualifications.

Daily Sunday

RETAIL DISPLAY $17.28 $18.15

POLITICAL RATESPolitical candidates, parties and groups advertising for political office or addressing a specific issue are eligible for this rate. Political advertising must be clearly labeled as paid political advertising, and must contain the name, address and preferably the phone number of the individual or organization paying for the ad. All political advertising is cash in

advance. Please request a current copy of our political advertising policies. Daily Sunday

RETAIL DISPLAY $21.15 $22.15

PERSONAL, BIRTHDAY, THANK YOU RATESPrivate parties placing thank-you ads, or personal greeting ads (birthdays, announcements, etc.) are given a discounted rate. All personal ads must be pre-paid. Daily Sunday RETAIL DISPLAY $16.23 $17.05

WEATHER PAGE ADSEach day our highly read weather page features a premium position, a 6 column by 3 inch ad at the bottom of the page. This is an exclusive position and space is limited. Call your sales rep. for availability.

Pricing includes four color.

6X3 SUNDAY — $422.00

6X3 WEEKDAY, SAT. — $390.00

SECTION FRONT AND TARGETED BANNER ADVERTISINGMaximum visibility on the front pages and specialty pages of our newspaper sections. Main, Sports, Big Sky, Home, Health, Outdoor, and Economy sections available. Call your rep. for availability.Pricing from $247 – $873

GATEFOLDS / SPADEASWrap your ad around the main section of the newspaper

Wednesday: $2730.00 Sunday & Holidays: $3300

MARKETPLACE BUSINESS BUILDERA smart, affordable frequency plan designed to drive results! Packages include three ads a week designed to get customers in your door immediately! Packages include

small space ads running three times a week. Pricing from $42–$96 per week.

Preprints, Inserts and Sticky Note AdvertisingPRE-PRINT RATES

Delivered for less than postage. Almost any preprinted piece — sales flyer, circular, brochure — can be inserted into the Chronicle and delivered for less than direct mail. Or we can print it for you.

Costs below are for full circulation. For zoned preprints (those less than full circulation) $5 per thousand to applicable cost per thousand rate.

BROADSHEET PAGES TABLOID PAGES COST PER M

Single Card Single Card $51.00 2 Standard 4 Tabloid $51.00 4 Standard 8 Tabloid $64.00 6 Standard 12 Tabloid $68.00 8 Standard 16 Tabloid $71.00 10 Standard 20 Tabloid $75.00 12 Standard 24 Tabloid $79.00 14 Standard 28 Tabloid $82.00 16 Standard 32 Tabloid $85.00

DIGITAL INSERTS Reach our entire Bozeman Daily Chronicle audience by posting your insert digitally on our website. With an average of 9886 unique visitors per day, it’s a cost-effective way to increase your reach. When you insert your circular in our paper, post it on our website too for only 25% of the printed version’s insertion cost. Ask your representative for a custom quote and to see a demonstration of the site.

PREPRINT SIZE GUIDELINES Minimum size: 7”x7” Maximum size: 10.5”x 12” Anything larger must be quarterfolded. Odd sized inserts may require an additional fee.

DELIVERY Deadlines: Five days prior to insertion. Receiving Hours: 8:00 a.m. to 5:00 p.m. Mon.-Fri., or by appointment Street Address: 2820 West College, Bozeman, MT 59718

All preprints are to be shipped prepaid.Local pick-up charge for inserts not delivered to the newspaper—$50.00

Total Market Coverage CHRONICLE EXPRESS 9,000 copies of our complimentary TMC publication, the Chronicle Express, are distributed weekly throughout Southwest Montana. This publication contains the most compelling content from the Bozeman Daily Chronicle in an inviting tab format and is available at no charge at grocery stores, convenience stores, restaurants and scores of other locations frequented by your customers. Featuring premium content and desired preprints, this publication gives your business an additional oppurtunity to reach your customers that can’t be beat. You can insert your preprinted circular in this publication for the same cost per thousand rate as is available to you in the Daily Chronicle.

STICKY NOTE ADVERTISINGPlace your post-it note on the front page of the Bozeman Daily Chronicle…above the fold! This advertising option has proven to be one of the most effective direct response vehicles ever launched at the Chronicle. Pricing starts at $1075, depend-ing on the type of the note and day of the week.

PRINT & DELIVER We can print four color glossy inserts at amazing prices. Contact your sales rep for pricing and options. For as low as $1,680 we can print and deliver a glossy insert to the full circulation of both the Bozeman Daily Chronicle and the Belgrade News.

For additional pages, add $3.50 per thousand for each 4 page increment. Minimum insertion quantity of 1,000 pieces; minimum charge of $200.00 applies.

Advertising GuidelinesThe following are the basic guidelines for advertising placed in the Chronicle. Please refer to your advertising contract or invoice for complete terms and conditions.

POLICIES & PROCEDURESELECTRONIC AD BACKUPAdvertising agencies and individuals are responsible for maintaining back-up copies of electronic ads submitted to the Chronicle. The Chronicle only backs up ads created in-house.

BROKERED ADVERTISING IS NOT ACCEPTEDAdvertising contracts and rates are for individual advertisers. Persons or agencies cannot purchase a volume contract for display space or preprints and resell it to multiple advertisers. Advertisers, including for-profit events, may not include other business logos in ads.

CREDIT, BILLING AND PAYMENTSTerms are payment with submission of copy, unless credit has been approved in advance. We will accept payment with VISA or Mastercard while credit is being established. Advertising purchased on credit is due and payable the 10th of each month following publication. All personal, political, charitable and going-out-of-business advertisements require payment in advance. All out of state advertisers shall be cash-with-copy, unless credit has been approved. Advertising privileges may be suspended if an account becomes past due.

CHANGING OR REJECTING COPYOn occasion, it may be necessary or appropriate for the newspaper, in its discretion, to change or reject advertising copy, with or without the advertiser’s approval. The newspaper has the right to place the designation “Advertisement” above any advertisement. The news-paper reserves the right to refuse advertising for any or no reason.

OUR PLEDGE TO READERSThe Bozeman Daily Chronicle recognizes and respects the difference between indepen-dently produced news and editorial content and pages offered for sale. Consequently, the newspaper’s editors and reporters operate independent of any commercial considerations. No assignments are made or unmade on the basis of an advertising relationship; from inside or outside the newspaper. Credibility is the cornerstone of our business.

BUSINESS JOURNALSouthwest Montana’s comprehensive business journal. Check the pulse of business in this region, the state and beyond. Published monthly, in conjuction with the B2B Luncheon schedule. MUSIC & ARTSA monthly publication highlighting the performing and visual arts scene in the Gallatin Valley.

PRIMEThis monthly publication focuses on our growing senior population. It contains local senior center information as well as other articles of interest to seniors and their families.

S P E C I A L M O N T H LY P U B L I C AT I O N SFEATURE SECTIONS & PAGESTarget your message to specific groups of consumers with our topic and event publications. From At Home in Southwest Montana to Daytripper, to Hatch to The MSU Survival Guide, these exclusive publications offer high readership and a targeted focus for your ad. See our Special Events Calendar and check with your ad rep for distribution dates and rates.

MUSIC

THEATER & FILM

VISUAL ART

DANCE

LITERARY EVENTS

M AY 2 0 1 7 E D I T I O N

S P E C I A L A D V E R T I S I N G P U B L I C AT I O N O F T H E B O Z E M A N D A I LY C H R O N I C L E

DIRECTOR, STARS BRING EXPERIENCE & PASSION TOBREATHTAKING ‘TOSCA’

CIRCULATION FACTS

AVERAGE CIRCULATION**

Source: CAC publisher’s statement, total average circulation for the six month period ended 9/30/15; verifi ed by CAC. *These are net circulation numbers. For estimating purposes, preprint users should add 1000 copies to any day to cover full market gross distribution. **Please call for actual fi gures needed to cover peak days and seasons. ***Pulse Research

AUDIENCE***

79% of Gallatin County adults have read the Daily Chronicle in print or online in the past 30 days.14,069*

PUBLICATION DAY

Sunday Wed. 3:00 p.m. Thursday 5:00 p.m.

Tuesday Thursday 3:00 p.m. Friday 5:00 p.m.

Wednesday Friday 3:00 p.m. Monday 5:00 p.m.

Thursday Monday 3:00 p.m. Tuesday 5:00 p.m.

Friday Tuesday 3:00 p.m. Wed. 5:00 p.m.

Saturday Wed. 3:00 p.m. Thursday 5:00 p.m.

Sat.-Sun. Real Estate Wed. 3:00 p.m. Thursday 5:00 p.m.

‘Get out’ Monday 3:00 p.m. Tuesday 5:00 p.m.

CAMERA READY E-MAIL ADS DUE

SPACE RESERVATION& AD COPY DUE

Deadlines

Specifications PAGE & COLUMN MEASUREMENTS

Ads 18.5 inches in depth and over are charged for 20.5 inches

TABLOID ADS

(8 points between columns)

Inches1/8 page horz. 4.75 x 2.34”1/8 page vert. 2.29 x 4.78” Quarter page 4.75 x 4.78”1/2 page horz. 9.667 x 4.78”1/2 page vert. 4.75 x 9.69”Full Page 9.667 x 9.69”

Inches1 column 1.4821"2 column 3.1517"3 column 4.8213"

Inches4 col. 6.4908"5 col. 8.1604"6 col. 9.83"

BROADSHEET & CLASSIFIED DISPLAY ADS

National Sales: Ruth Hogan at 406-582-2687 national@dailychronicle.com

Mailing address:P.O. Box 1190Bozeman, MT 59771

Street delivery address:2820 W. CollegeBozeman, MT 59718

Stephanie Pressly, Publisher • spressly@dailychronicle.comCindy Sease, Advertising Director • csease@dailychronicle.comSylvia Drain, Digital Sales Manager • sdrain@dailychronicle.com

Phone: 406-587-4491 Advertising Dept. Fax: 406-582-2658 Toll Free in Montana: 1 800-275-0401

2017bozemandailychronicle.com

STATS & DEMOGRAPHICS

THE DAILY CHRONICLE IS READ BY PEOPLE OF ALL AGES

DAILY CHRONICLE READERS HAVE MONEY TO SPEND. 51.3% OF CHRONICLE READERS HAVE HOUSEHOLD INCOMES OVER $50,000.

DAILY CHRONICLE READERS ARE EDUCATED. 79.1% HAVE EDUCATION LEVELS BEYOND HIGH SCHOOL

28.6% of Chronicle readers are under the age of 3019.3% of Chronicle readers are between the ages of 30 - 3916% of Chronicle readers are between the ages of 40 -4917% of Chronicle readers are between the ages of 50 - 596.3% of Chronicle readers are between the ages of 60 - 646% of Chronicle readers are between the ages of 65 - 745.8% of Chronicle readers are over the age of 75

2.3% of Chronicle readers have education less than high school graduate17.5% of Chronicle readers highest level of education is high school graduate23% of Chronicle readers highest level of education is some college or technical training36.3% of Chronicle readers highest level of education is a Bachelor’s degree3.3% of Chronicle readers highest level of education includes some post graduate work16.5% of Chronicle readers have a post graduate degree

41.5% of Chronicle readers making over $50,000 annually make between $50,000 - $74,999

14.1% of Chronicle readers making over $50,000 annually make between $75,000 - $99,999

14.6% of Chronicle readers making over $50,000 annually make between $100,000 - $149,999

8.8% of Chronicle readers making over $50,000 annually make $150,000 or more

THE BOZEMANDAILYCHRONICLE.COM IS THE AREA’S #1 NEWS WEBSITE• INCREASED MARKET PENETRATION• MORE ENGAGED READERS SEEING YOUR ADS• ADS DISPLAY ON BOTH DESKTOP & MOBILE DEVICES

9,667 Unique Visitors / Day

68,449 Page Views / Day

(Source: Google Analytics 6 Month Average)

(in Millions)

ONLINE ADVERTISING OVERVIEWAlmost all advertising online can be tracked and measured. By tracking the

performance of your online advertising, you can ensure your advertising

budget is used in the most effective manner.

WHAT IS CPM? (COST PER THOUSAND)Display Ads on the web are typically billed by CPM or Cost Per Thousand.

This simply means that you buy a specific quantity of Impressions (or

Views) of your ad, by the thousand. You can define:

• The number of impressions you would like to buy.

• The dates you would like them to run.

• How quickly your impressions should be delivered.

• In what geographic areas you would like them to display.

• The time of day they should appear.

• How you would like different ads/messages to rotate (equally,

weighted, or optimized by clicks).

• The maximum number of times your ad displays to someone per day,

week or month.

• A specific demographic, behavorial or contextual target.

HOW MANY IMPRESSIONS DO I NEED?Typically, advertisers run 25,000 – 250,000 views each month. While there

is no minimum, we generally recommend at least 30,000 impressions per

week for effective saturation.

HOW DO I KNOW MY AD IS RUNNING?The BozemanDailyChronicle.com tracks the performance of your ad

through Google Ad Manager, the leading platform for online advertis-

ing delivery. This independent platform ensures the most accurate and

trustworthy delivery and tracking available online. You may not see your

ad each time you visit BozemanDailyChronicle.com, but your Advertis-

ing Representative can give you a report with delivery statistics, including

views and clicks whenever you like.

UTM CODES If you’d rather track your traffic yourself, we embed UTM codes show-

ing BDC or Chronicle in our links so that you will be able to see exactly

where your click-through came from through your own analysis of Google

Analytics.

WHAT HAPPENS WHEN SOMEONE CLICKS ON MY AD?All ads online are “clickable”, meaning readers can click on your ad to

learn more about your products and services. An ad can be directed to any

address on the web, a Facebook page or even an image of your print ad.

HOW MANY CLICKS SHOULD I GET?The national average for click-through rates is approximately .01%, or 1 in

10,000. Local advertisers typically average .1%-.5% (or 10-50 in only 10,000)

, depending on the type of ad. Institutional or image ads normally see .1%

- .2%, while promotional or sale ads with enticing offers can average .5%

click through rates. That means, for 50,000 impressions, you could have

250 people visit your site or come into your store, a great return on your

investment.

WHAT SHOULD BE IN MY AD? With the ability to immediately take action on your ad, it is not necessary

(it’s actually less effective) to have all of your advertising information in

your banner ad. An ideal ad has:

• A great image that showcases your product or service.

• An appealing headline.

• Less than 20 words of copy.

• A call to action.

• Limited contact information, website, phone number and address

at the most. (remember this will click through to your website if you

give.)

Your banner ad should link to a specific page on your website related to

what is in the ad. If you do not have a website or cannot create a page for

this specific advertising campaign, we are more than happy to create a

landing page with additional content describing your business, product,

service or sale. This can then click through to your website if you wish.

Them too much info they don’t have to click through.

HOW IS TRAFFIC MEASURED?

UNIQUE VISITOR A Visitor is a web-statistic designed to come as close

as possible to defining the number of actual, distinct people who visited a

website. This is tracked by IP address.

PAGE VIEW Page views are the statistic that counts the total number

of pages viewed on a site in a given time peiod. This is the largest

number in web stats as it includes all views of every page on a website

or domain.

What do I need to know?BUYERS GUIDE

BOZEMANDAILYCHRONICLE.COMThe #1 Commercial Website in Southwest Montana

W W W . B O Z E M A N D A I L Y C H R O N I C L E . C O M B O Z E M A N ’ S N E W S S O U R C E

We also offer a full complement of digital advertising options to help meet you reach the right audience to meet your goals, including:

■ Audience Extension through geo-, demographic, behavioral and contextual

targeting and retargeting

■ Email Marketing

■ Facebook Promotions and Sponsored Posts

■ Contests, Surveys and Quizzes

■ Optimized, accurate online listings to boost SEO

■ Plus, brochure site development and a host of products to help you drive

traffic to that site.

Let us strategize with you to create custom online marketing solutions for your next campaign. Contact your representative for details and to schedule an appointment or call 406-582-2640 for more details.

Digital Advertising is simple, trackable and gets results when you work with the team at the Bozeman Daily Chronicle. www.bozemandailychronicle.com is one of the areas most visited sites and has the domain authority you’ll want your message tied to. We offer:

■ Run-of-Site Banners

■ Prominent Fixed Position Sponsorships

■ Video Ads

■ Native Advertising

■ Real Estate Site

■ Optimized, accurate online business listings to boost your SEO

DisplayBanner ads are the core of online advertising, and are a proven way to build your brand, drive traffic to your website, and boost sales for your business.

O N L I N E P R O D U C T S & P R I C I N G

Email BlastsEmail Marketing sets your business apart from the rest, creating a professional and modern image.

CHOOSE FROM:• Bozeman Daily Chronicle’s own permission based opt-in list• Banner sponsorships on the Bozeman Daily Chronicle Newsletters• Build custom targeted email packages to audience of your choice

A fraction of the cost of direct mail, starting at under 16 cents per recipient

Facebook MarketingReach an entirely new pool of prospective customers by taking advantage of our 41,000+ and growing Facebook followers to reach prospective customers.

E X A M P L E

■ Run of Site – bozemandailychronicle.com – Banner Ads ($18/CPM – discounts for volume and commitment)

■ Audience Extension – Geographic, Demographic, Behavioral and Contextual targeting of your ads on networks of websites (Custom Pricing – ask your rep)

■ Retargeting – Place your digital display ads in front of local customers that have expressed an interest in your product or service (Custom Pricing – ask your rep)

■ Native Advertising/Sponsored Content – Content posted on our site, including a full promotional package to push traffic to the article. Articles are also hosted on separate page on our site. ($750/mo w/3-mo commitment)

■ Digital Direct Mail – Your direct mail piece to about 25,000 email addresses, based on your target audience. (Custom Pricing – ask your rep)

■ Email Blasts – Emails to BDC database of about 7,000. Changes on way to reach more prospects and adding the ability to target specific audiences with this product. ($399)

■ Facebook Posts – regular and boosted to deliver your message to our followers and their friends. ($99/$299 w/boost)

■ Surveys, Quizzes and Contests– means to engage with an audience and gather survey information (Custom Pricing – ask your rep)

■ Video – run your commercial or informational video on the BDC site ($20/CPM)

Digital PackagesThe Bozeman Daily Chronicle can assist you in placing digital advertising on and off our site. Work with your BDC rep to develop the multi-media campaign that meets your objectives and produces measurable results for you. The following are the tactics we will use to customize a campaign for you. Pricing can be significantly lower than indicated with an increase in volume and/or length of contract.

• Sponsored Post: Your post will reach a portion of our followers. $99

Own the Day $750Make a big bang over one day to promote your business, event, or special.Eblast • ROS/Mobile Ads, min. 25,000 impressions • Sponsored Facebook Post Big Box or Top banner Sponsorship • Limit of One Sponsor per Day

Sponsorships — 100% share of voice

BILLBOARD & SLIDER (MOBILE)1140X250 PIXELS - $275/DAY1140X30 PIXELS 320X50 PIXELS

TOP BANNER SPONSORSHIP 728X90 PIXELS - $250/DAY

BIG BOX 300X600 PIXELS - $250/DAY

Home Page Takeover $600• Billboard/Slider• All other ad spaces on homepage

Add, Front Page Banner on Printed Chronicle - $850 total

Run of Site Sizes728X90 PIXELS300X600 PIXELS

300X250 PIXELS320X50 PIXELS

• Boosted Post: Reach more of our followers and their friends. $299

• Targeted Ad campaigns start at $500