bowling green state university 2011-2012 annual report
TRANSCRIPT
Bowling Green State University
American Marketing Association
Annual Report
2011-2012
2
Table of Contents
Executive Summary……………………………………………………...3
Professional Development……………………………………………..4-5
Community Service………………………………………………………6
Fundraising…………………………………………………………….7-8
Membership………………………………………………………………8
Internal/External Communication…………………………………..8-10
Chapter Operations…………………………………………………10-11
Conclusion………………………………………………………………13
Financial Statement…………………………………………………….14
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Executive Summary Mission Statement: The Bowling Green American Marketing Association (BGAMA) strives to develop all members
professionally for post-graduation by enhancing their leadership, communication, creativity, problem-solving skills, and
marketing knowledge by combining academics with business experience.
BGAMA adopted the theme of AMA-Quest to represent both the vision of AMA and our journey through life. Our trip
began in Bowling Green, and each program brings us one step closer to our final destination, New Orleans. BGAMA
implements S-M-A-R-T objectives for everything we do in order to help us get through our journey. Specific, measurable,
attainable, relevant, and timely characteristics guide every decision made in order to be an efficient organization. We want
to inspire each member to grow outside of the academic world and to gain confidence. We encourage participation and
networking with students and marketing professionals with similar interests and goals. Based on our intentions to inspire
each member, three words summarize BGAMA and represent the rights for each general member; those words are
“Inspire. Connect. Succeed.”
The BGAMA Annual Report includes a detailed summary of this year’s programs. Looking back at the year, we are
satisfied with our performance and standing on the Bowling Green State University campus and within the BGSU College
of Business. We have earned and received tremendous support from faculty and staff within the college that has helped us
to achieve and often exceed our objectives.
To highlight our academic year and our many achievements, a five-star rating system was developed to evaluate each
program. The criteria included attendance, goal achievement, program quality, and feedback from sponsors and
participants.
The program has been planned but did not take place with
no plans to reschedule.
The program has fallen short of our expectations and goals.
The program has satisfied our minimum criteria but has
room for improvement.
The program has satisfied BGAMA criteria and has met its
predetermined goals.
The program has satisfied all BGAMA criteria and
exceeded goals and expectations.
BGAMA members will never stop “BGing” after
this year’s homecoming parade.
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Professional Development The professional development of general members is a primary function of BGAMA and has been its main focus for
improvement. Following are some of the professional development programs that have taken place in the 2011-2012
academic year:
Planning Retreats Goal: Participate in a weekend-long planning retreat
during the summer months to focus on goals and
objectives for the upcoming academic year.
Outcome: The executive board completed one summer
planning retreat. The retreat was held June 10-11, 2011.
The executive board discussed and determined the
objectives of the organization for the upcoming
academic year, as well as prioritized the programs that
would be taking place. During the summer months,
informal meetings were held between the Executive Vice
Presidents and their Vice Presidents to fully develop
ideas and objectives discussed at our June retreat.
AMA-Sponsored Programs Goal: To participate in four of the AMA-Sponsored
Competitions.
Outcome: BGAMA has participated in the following
AMA-Sponsored Competitions:
AMA Outstanding Marketing Week For the first time, BGAMA held its marketing week in
the same week as the national marketing week. After
having marketing week in October, we submitted a
summary of our outstanding marketing week activities.
The summary included all of the criteria listed on the
Marketing Power website.
Membership Recruitment Campaign Competition
Over the past year our membership has grown
significantly, and as an organization we decided to
showcase our success. Our goals of BGAMA are S-M-
A-R-T so developing our campaign was simple. Our
members are fairly active this year as well, and we
decided that the competition would be a good
opportunity for BGAMA.
Northwestern Mutual Sales Competition This year, several of our executive board members
participated in the BGSU Sales Competition and Ball
State Sales Competition. Our president, Lena Zanzano,
will be participating in the Northwestern Mutual Sales
Competition in March.
AMA Saves Lives “Month” BGAMA is actively promoting AMA Saves Lives this
year. We have decided to participate in the Facebook
Competition, Video Competitions, and the Registration
Competition. We strongly support this national
philanthropy and will do anything possible to help AMA
Saves Lives succeed.
Homecoming Tailgate Goal: Provide an informal networking opportunity for
BGAMA general members with faculty, alumni, and
corporate sponsors (see fundraising section). Our goal is
to have 25 BGAMA members, 8 faculty members, and a
total of 10 BGAMA alumni and corporate sponsors in
attendance.
Outcome: BGAMA partnered with the College of
Business to reach out to BGAMA alumni, corporate
sponsors, and general members to host a Homecoming
Tailgate on October 15, 2011. In attendance were 15
BGAMA members, 10 BG alumni, and 14 faculty
members.
DECA Case Competition Collaboration
Goal: Partner for a second year with local high school
DECA chapters in Northwest Ohio to provide a case
study project for a minimum of five DECA school
chapters on January 24, 2012 and February 1, 2012.
Outcome: BGAMA hosted a district DECA
Competition in partnership with the College of Business.
Eleven high schools representing approximately 350
students were in attendance on January 24,2012and eight
schools representing approximately 400 students were in
attendance on February 1,2012.The executive board
members volunteered for roles including judging,
runners, series event helpers, timers, printers, and
provided lunch.
Regional Conference Goal: To host a BGAMA regional conference providing
two guest speakers with four AMA chapters in
attendance.
Outcome: Our efforts to plan a regional conference this
year were not as successful as we had planned. Finding
speakers and attendees was a challenge for our chapter.
Instead of hosting a formal conference, we invited the
AMA Chapter of the University of Toledo for a
mentoring session. We discussed how our chapter was
successful, and we answered questions that UTAMA had
for us. We both talked about our chapters and how the
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organizations are run. We also discussed how we use
social media to connect to members. After our session
we attended lunch together. There were 11 members
present from BGAMA and 10 members present from the
University of Toledo. The mentoring session was a huge
learning experience for BGAMA. We learned the
challenges involved with planning a conference on your
own and where we can improve next year.
Sales Competition Goal: BGAMA will partner with our Premier Sponsor,
Marathon Oil, to host the Annual BGAMA Sales
Competition.
Outcome: The purpose of this competition is to promote
sales as a career and to give BGSU students the
opportunity to develop selling skills in a competitive
environment. Ten students, one faculty member judge,
and eight industry representative judges were involved in
the sales competition. Two students and two alternates
are now studying the national case in preparation for
their trip to Georgia. All four students (one of which is a
BGAMA member) will be traveling to the 2012 National
Collegiate Sales Competition at Kennesaw State
University in Kennesaw, Georgia, March 2-4, 2012. The
BGSU student team will compete against other top sales
students in the country.
Professional Development Trips
Goal: To offer a professional development trip in both
the Fall and Spring semesters.
Outcome: Two professional development trips were
planned and took place during the 2011-2012 academic
year. A trip to Washington D.C. took place November
11-13, 2011, with 13 members in attendance.
Throughout the trip the members visited three
businesses. A second professional development trip to
Cincinnati took place on February 17-18, 2012. This trip
allowed students to hear presentations from different
managers at Proctor & Gamble. A networking lunch
took place between BGAMA and the University of
Cincinnati AMA chapter. There were 10 members in
attendance.
Workshops Goal: To host two professional development workshops
for our general members.
Outcome: The first workshop took place on November
9, 2011. During this workshop the professional protocol
of social networking was discussed, as well as teaching
members how to use LinkedIn as a tool for professional
networking. Members learned how to promote and brand
themselves. The second workshop took place on
February 15, 2012. During this workshop, QR codes and
e-portfolios were discussed. The workshop covered how
businesses integrated QR codes in their marketing, and
how the members can utilize them for themselves to
promote themselves. The students became familiar with
the use of e-portfolios on their Blackboard accounts
through the university.
Networking Receptions Goal: BGAMA will host a networking reception for our
corporate sponsors following both the Fall and Spring
BGSU Career Expos.
Outcome: The Fall networking reception was held on
October 6, 2011, following the BGSU Career Expo. The
purpose of this reception was to create an opportunity for
BGAMA members to network with our corporate
sponsors and marketing faculty. Due to last- minute
work obligations, our corporate sponsors were
unavailable. However, there were 20 BGAMA members
and five faculty members present. It was a good
opportunity for members to get to know each other and
talk about their experiences at the job fair. The Spring
BGSU Career Expo took place on February 7, 2012. Due
to a lack of corporate sponsors attending the career fair a
networking reception did not take place. We are
scheduling a meeting later in the semester with a
corporate sponsor speaker.
Speed Interviewing Goal: The Corporate Relations team will continue to
participate in the Speed Interviewing event hosted by the
BGSU Marketing Department with the goal of obtaining
at least three leads for future corporate sponsors.
Outcome: The Marketing Department hosted a Speed
Interview workshop on November 30, 2011, for students
enrolled in Principles of Marketing for Business Majors.
BGAMA corporate sponsors and other companies
connected to the BGSU College of Business participated
in the event. The BGAMA executive board networked
with current corporate sponsors, engaged with potential
sponsors, and volunteered their time to make sure the
event ran smoothly
.
This QR code is linked to our website. You
are able to scan it with a Smartphone.
6
Community Service The goal of BGAMA community service is to give back to the Bowling Green community while further developing our
members’ marketing skills and teaching our members the value of being servant leaders. We plan on promoting,
participating in, and/or sponsoring the following community service projects:
AMA Saves Lives Goal: Increase student and staff knowledge about organ
donation and encourage 50 student/staff to enroll in
organ donation or make a video about organ donation.
Outcome: At our February 1st meeting we informed our
members about AMA Saves Lives and the importance of
organ donation. BGAMA went through the AMA Saves
Lives website as well as showing videos about organ
donation. After the meeting BGAMA encouraged
students to make 30 second videos on “Why organ
donation is important.” The videos were then posted on
our BGAMA Facebook page, as well as the AMA Saves
Lives website. We are participating in the AMA Saves
Lives “Month” competitions and are currently working
on our videos, registering organ donors, and creating a
large video with our Executive Board.
Freshmen Move-In Goal: BGAMA will lend a helping hand to BGSU and
offer assistance to the class of 2015 and their families to
get situated in their dormitories.
Outcome: BGAMA helped with freshmen move-in on
August 20-21, 2011. Each executive board member
signed up for two hour increments at the campus
dormitories to assist the class of 2015 and their families.
BGAMA got to network with the students and their
families and got to talk about the organization. Magnets
were handed out to the freshmen to promote BGAMA.
APICS Professional Chapter Goal: To assist the APICS Professional Chapter of
Toledo with their marketing campaign.
Outcome: BGAMA created a brochure for the
professional chapter and designed a marketing plan to be
implemented by the organization. BGAMA worked on
the marketing plan from November 2011-February 2012.
BGAMA and the University of Toledo
Mentoring Session.
Executive board member, Treg Fortman, is
hanging out with Freddie the Falcon at the “Get
Involved Fair.”
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Fundraising We planned and completed several fundraising programs because we recognize that we cannot accomplish our objectives
without adequate operating funding.
Corporate Sponsorship Package Goal: BGAMA will obtain a new corporate sponsor and
maintain at least 75 percent of our previous sponsors.
Outcome: Our main source of funding continues to
come from corporate sponsorships, as it has for the last
six years. The sponsorship package includes four levels
of sponsorship: Gold ($2,500), Silver ($1,000), Bronze
($250) and one exclusive, Premier Sponsorship ($5,000).
We were able to maintain six of our nine previous
sponsors. Our retention rate was 66 percent this year.
With the heavy recessionary pressure in Northwest Ohio,
many companies have cut or eliminated their recruiting
budgets. According to those companies that temporarily
suspended their sponsorship, they value the benefits of
their association with BGAMA and are anxious to re-
engage. We secured $10,750.00 this year in sponsorship.
The following graph is a breakdown of the corporate
sponsorship funding:
Auto Expo Goal: BGAMA will continue to host its Annual Auto
Expo.
Outcome: The Auto Expo is an annual event hosted in
the University Oval (the most travelled location on
campus). We sell campus space to our community’s car
dealerships to showcase their cars. Our goal was to bring
in 20 cars and raise $1,000. The Expo was held on April
19, 2011. We brought in cars from five different dealers
and raised $1,350. Prior to the event, three student
committees were developed to acquire the dealerships’
agreements, campus negotiation, and advertising. This
empowered the general members and gave them a
leadership role in the program. An estimated 1,700
students, faculty, and staff walked through the event.
Promotional methods included BG News, flyers,
banners, television monitors, chalking, and Facebook.
T-shirt Sales Goal: To complement our fundraising efforts, we will be
selling our unique t-shirts.
Outcome: A BGAMA executive board member student
designed a “Peace, Love and Business” t-shirt to be
produced and sold to raise funds. We entered into a co-
branding relationship with the College of Business that
allowed us to reduce our costs by half while maintaining
100 percent of the proceeds. The t-shirts were sold at
BGAMA events and general meetings for $10. BGAMA
raised $100 in t-shirt sales.
AMA-zing Months of Service
Goal: Get general members and executive board
members of BGAMA involved with the community
while raising funds through the school.
Outcome: The AMA-zing months of service will take
place in February and March. BGAMA will connect
with the College of Business and Deans Advisory
Council to raise funds. We will be volunteering on
President’s Day for the College of Business by running a
corn hole game for high school students. We will also be
volunteering March 1st-2
nd through the College of
47%
23%
9%
9%
9% 3%
Corporate Sponshorship Breakdown
Marathon Libbey Glass ADP Liberty Mutual Tom James Co. Westfield Insurance
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Business for the Freshmen Scholarship Interview days.
The executive board members will be interacting with
the high school students that day, as well.
AMA 5K Goal: Partner with AMA Saves Lives and host a 5K run
that will generate funds and awareness of organ
donation.
Outcome: BGAMA hosted a 5K run on October 22,
2011, that generated funds and increased awareness of
organ donation. Due to another 5K taking place on the
same day, there were only eight runners present.
However, other members who did not attend the event
donated money to BGAMA. There was a total of $150
donated, and BGAMA donated $100 to AMA Saves
Lives.
Membership This year, BGAMA set a goal to increase the amount of paid general members by 80 percent from last year’s 44 members
by the completion of the Annual Report. We have surpassed this goal by obtaining 83 paid members.
Director Positions Goal: Each Vice President currently serving on the
BGAMA executive board will appoint at least one
general member to a director position.
Outcome: Director positions were created to assist Vice
Presidents with events and organization operations. The
Vice Presidents mentored those individuals to learn how
to help run BGAMA. The Director positions have helped
to bridge the gap between the executive board and the
general members, in addition to serving as a training
ground for future executive board members. This year
each Vice President had at least two directors to help
with their positions.
Member Reminders Goal: Remind BGAMA members about upcoming
organizational events to achieve a consistent number of
attendees at each meeting.
Outcome: The Vice President of Membership created a
membership spreadsheet in Excel with each member’s
name, position in BGAMA, major, email, and graduation
year. This Excel spreadsheet was used to email members
about upcoming general meetings that and for any other
reminders.
Internal/External Communications
Internal Communications Website
(www.bowlinggreenama.weebly.com) Goal: To use our website as a communication portal for
our members to learn about events and opportunities. We
also will be using the site to attract new members, retain
existing ones, and inform corporate sponsors.
Outcome: The BGAMA website is maintained
throughout the year to inform current and prospective
members, as well as corporate sponsors of our programs.
It also provides BGAMA updates. The website has click-
through links connecting to a calendar of events, contact
information, Executive Board member information, and
more.
Social Media Goal: Increase awareness among BGSU students,
sponsors, and the community by promoting the BGAMA
name through social media.
Outcome: BGAMA has a presence on Facebook,
Twitter, and LinkedIn, with Facebook being our main
source of social media updates. The Facebook page is
Outcome, continued: linked to our website and Twitter
account and allows members to view updates, upcoming
events, pictures from professional development trips,
and AMA Saves Lives videos. Twitter is used to tweet
about upcoming programs and updates for BGAMA.
LinkedIn, being a more professional site, allows students
to connect with professionals that are linked to BGAMA.
Social media allows BGAMA general and prospective
members to be informed in a modern and preferred
manner.
Alumni Goal: Increase connections with BGAMA alumni.
Outcome: BGAMA has worked with the BGSU Alumni
Connection to create a list of BGAMA alumni members.
Through the BGSU Alumni Connection, BGAMA is
able to create connections with BGAMA alumni and
maintain updated contact information. Alumni are
invited to speak at meetings, attend programs, and are
able to network with our members. Some programs
alumni have attended include the Homecoming Tailgate,
Sales Competition Banquet, and Annual Banquet.
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External Communications University Promotional Events
Goal: Participate in BGSU sponsored events throughout
the year aimed at informing students or prospective
students of the advantages of being part of the BGSU
community.
Outcome: BGAMA participated in a number of BGSU
sponsored promotional events. These events include:
(continues in right column)
Campus Fest On September 1, 2011, BGAMA participated in the
BGSU annual outdoor event called “Campus Fest.” Over
175 student organizations participate each year.
BGAMA members presented our organization to
hundreds of students while handing out our calendar of
events, flyers, and answering questions.
Preview Day BGSU hosted a Preview Day for prospective BGSU
students. High school seniors from all areas of Ohio
were in attendance. BGAMA members promoted our
organization by informing students of our mission,
achievements, and the importance of getting involved in
student organizations during their college career.
President’s Day President’s Day is the University’s largest recruitment
event of the year, with hundreds of prospective students
visiting the campus. BGAMA worked with the College
President’s Day, continued: of Business to talk with
prospective students about the benefits BGSU and the
College of Business have to offer, as well as the benefits
of taking part in student organizations.
Homecoming Parade BGAMA took part in the BGSU Homecoming parade on
October 14, 2011. Student organizations developed
floats to promote their organizations and to compete for
best float and most spirited team. This year’s theme was
“Don’t Stop BGing.” During the parade, BGAMA
members handed out candy with our event calendar
attached.
Discovery Day The BGSU College of Business hosts a Discovery Day
every year to prospective business students. On January
20, 2012, BGAMA worked with the Marketing
Department to promote marketing as a specialization.
We also promoted BGAMA as one of the top student
organizations.
Paint the Rock Paint the Rock is a BGSU student organization tradition.
Student organizations take turns painting a huge rock on
campus with their organization’s colors and logo. It is an
opportunity for our organization’s name to be promoted
to students, as well as a bonding experience for
members.
BGAMA Promotional (Branding) Tool
Goal: The BGAMA logo and slogan were developed
four years ago and will continue to be used extensively
to help generate brand awareness and recognition.
Outcome: On every promotional item, the BGAMA
logo was present. Our big hit for the year was our logo
on the back of the BGAMA T-shirts (see fundraising)
that were sold at various programs. This creates brand
awareness for our organization.
Marketing Week Goal: Marketing Week is designed to promote the
marketing specialization at BGSU.
Outcome: Through the week of October 3-7, 2011,
BGAMA members and marketing students had the
opportunity to get involved with a variety of marketing
activities. Promotional material was dispersed around
campus, including flyers, chalk board postings, TV
slides, and social media postings. Different events
included painting the rock, a faculty appreciation
reception, a general meeting, a hockey game event,
career fair preparation, and the career fair on October 6,
2011.
Chalking Goal: Increase awareness among the general BGSU
student body.
Outcome: Handwritten announcements on classroom
whiteboards, blackboards, and sidewalks continue to be
one of our most effective promotional tools for
communication with general and prospective members.
Each day of the week prior to a meeting or event,
BGAMA members write the day, time, location and
subject of the meeting on all the classroom whiteboards
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and blackboards in the major classroom buildings on
campus.
Class Presentations Goal: Increase awareness of the opportunities BGAMA
offers among freshman and sophomores within the
BGSU College of Business.
Outcome: Members served as guest speakers to discuss
the opportunities within BGAMA. Along with university
promotional events (see above), the week prior to the
first general meeting of both Fall and Spring semester,
executive board members enter beginning-level
marketing and general business classes to talk to
hundreds of freshman and sophomores to create interest
in the organization.
College of Business Monitors
Goal: Use digital promotions and decrease the use of
printed flyers.
Outcome: The BGSU College of Business has provided
high-definition monitors throughout the main business
building. The monitors run a continuous slide show of
various announcements related to the College of
Business and its students. BGAMA has received
permission to insert slides with organization
announcements. This allows for an electronic and
instantaneous promotion for the organization.
Chapter Operations Organizational Structure Goal: Reconstruction of the executive board to create
general member involvement opportunities.
Outcome: Historically, the BGAMA executive board
consisted of two Vice Presidents per position. This year
each position had one Vice President. This encouraged
the Vice Presidents to obtain and train Directors, and to
develop committees to help with the planning and
implementation of programs. This provided more
opportunities for general members to get involved and
work alongside the executive board to learn the specifics
of the organization
Pre-Event Form Goal: A form that will allow the executive board to
better plan events.
Outcome: The pre-event form was created this year to
increase the efficiency of planning and implementation
of events. This form is required to be submitted one
month before the date of any event. The pre-event form
has facilitated brainstorming and the planning process of
all events. The form requires the executive member to
not only think about the date of the event, but also the
main goal of the event, the location, the target market,
what other executive position help would be needed,
financing, and what steps are needed to achieve the goal.
Event Results Form Goal: To analyze the results of BGAMA sponsored
events.
Outcome: This form was developed and implemented
several years ago to analyze the results of our events.
This form requires us to accurately record our results
immediately upon the conclusion of all BGAMA related
events. This documentation significantly facilitates our
operational efficiency and the accurate completion of the
Annual Report.
Funds Request Form Goal: Continue the use of the funds request form.
Outcome: Officers needing funds for organization
activities are required to complete a funds request form
one month in advance of the activity. The approval
process goes through an Executive Vice President for
feasibility then to the Vice President of Finance for
allocation. Since our budgeting process is completed at
the beginning of the academic year, this process covers
the majority of our funding requests. When we receive a
request for non-budgeted activities, the process has
proven successful.
General Member Meetings Goal: Host bi-weekly meetings for all BGAMA general
members.
Outcome: Bi-weekly meetings are held for general
members to give updates on programs and to inform
them about areas where they can become involved. This
year we have incorporated a theme into each general
meeting. Examples include career expo preparation,
introduction to the organization and the executive
positions, and tips on how to sell yourself to potential
employers.
Officer Staffing and Transitioning Process
Goal: To continue the use of a hiring-process transition
period to select new executive board members.
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Outcome: The BGAMA executive board is selected
through a formal hiring process that begins with the
announcements of the positions, followed by the
distribution of applications. The faculty advisor
examines the applications for President, interviews each
applicant, and hires the individual who will serve as the
President. The President-elect and the faculty advisor
interview and hire the Executive Vice President(s). The
President and EVPs utilize the same process to hire the
individuals into the Vice President positions.
Once the President-elect has hired the 2012 executive
board, the transition period begins. This process will
begin in February due to the high turnover of graduating
seniors currently holding a position on the executive
board. This process begins with the incoming board
members shadowing the current executive board
members, prior to the American Marketing Association
International Collegiate Conference. The transition
period will consist of mentoring the new board with one-
on-one meetings between positions, a leadership
development training session, and a review of BGAMA
programs and processes. Following the American
Marketing Association International Collegiate
Conference, the incoming executive board will
begin to run the BGAMA.
The 2011-2012 BGAMA Executive Board
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BGAMA Organizational Structure
President
Lena Zanzano
EVP of Internal
Affairs
Ali Rieger
VP of Community Service
Eric Rohrbach
VP of Fundraising
Treg Fortman
VP of Programs
Meghan Hosmer
VP of Promotions
Heather Manocchio
EVP of External
Affairs
Molly Swartz
VP of Corporate Relations
Dan Kertis & Tyler Shoemaker
VP of Finance
Derek Gingerich
VP of Membership
Nick Ellis
VP of Professional Development
Lauryn Hreben
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Conclusion As we look back on the past year, we can take pride in our accomplishments and achievements. As detailed in the
report, we have met or exceeded the majority of the quite intricate set of goals we set for ourselves in our Chapter
Plan.
Our Professional Development efforts were extensive and effective. This not only contributed to our personal
growth, but to the enhancement of our relationships with the BGSU College of Business, the Marketing Department,
and corporate entities outside of the university. Our Community Service efforts were meaningful and rewarding and
contributed to the furtherance of our benevolent tradition. The development of marketing efforts for nonprofits has
allowed our members to use their marketing knowledge to benefit the Bowling Green community. Fundraising
continued to be a success for us. It not only provided the financial means to accomplish our goals, but it continues to
be the backbone of our networking opportunities. Our increase in membership from 44 to 83 paid members is a
strong indication of the enhanced benefits that BGAMA offer its members. Our brand name and reputation for
excellence continues to spread across campus and the communities we serve. Our enhanced communication ability
allows us to reach more people, more efficiently and effectively than ever before. Finally, our chapter operation
continues to evolve to parallel the business world, to which we aspire.
First and foremost, we offer our sincere thanks to our executive board and student directors. Their leadership and
active participation was the key to our successful planning and implementation. Special thanks to our Faculty
Advisor, Mearl Sutton, for his never-ending guidance and encouragement. We would also like to extend our thanks
and appreciation to Dr. Madu Rao, College of Business Dean, Dr. Earl Boatwright, Marketing Department
Chairman, Mr. George Jenkins, Marketing Department Executive-in-Residence, and Ms. Christine Seiler,
Professional Sales instructor and mentor. We are extremely grateful for our relationships with the College of
Business and the Marketing Department. It has been a great year that has left us excited about our future growth, as
we believe we have continued to improve a sustainable organization. It is with this in mind that we proudly submit
this report for evaluation and consideration
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American Marketing Association
Bowling Green State University
Income Statement 2011-2012
Expenditures:
Programming
Saint Patrick's Day Social -0-
BGAMA 5K Race -0-
BGAMA Sales Competition
Banquet
868.69
BGAMA Sales Competition
Scholarships
1,585.00
Spring Annual Banquet 1,200.00
BGAMA Auto Expo 19.99
Annual Conference 1,885.00
Fashion Show -0-
DECA Competition -0-
Total Programming $5,558.68
Professional Development
Fall Professional Development
Trip (Washington D.C.)
1,809.52
Spring Professional Development
Trip (Cincinnati)
902.79
Fall Networking Reception 135.80
Spring Networking Reception -0-
Total Professional
Development
$2,848.11
Membership
National Membership Dues
(84*47)
3,948.00
Total Membership $3,948.00
Total Expenditures:
$12,354.79
Revenues:
Corporate Sponsorship
Marathon Petroleum
Company 5,000.00
Libbey Glass 2,500.00
ADP 1,000.00
Liberty Mutual 1,000.00
Tom James Company 1,000.00
Westfield Insurance 250.00
Total Corporate
Sponsorship
$10,750.00
Programming
Spirit Splash T-shirt Sales 150.00
BGAMA Auto Expo 1,350.00
Total Programming $1,500.00
University Funding
SBC Allocation 5,500.00
ORG Fund Allocation 2,331.00
Total University Funding $7,831.00
Membership
Membership Chapter Dues
(20*84) 1,680.00
Total University Funding $1,680.00
Total Revenues:
$21,761.00
**Because AMA is strictly a non-profit organization, we do not have a profit**
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