the agile marketing company

INTRODUCTION

who we are

Boutique Agency was initiated in 2016 as the first ever agile

marketing consultation entity in Sri Lanka.

Creating a leap in the marketing communications industry,

Boutique Agency collaborated with great local and global

partners to provide end to end solutions for advertisers at

each level of their marketing process.

Boutique Agency’s unique advantage is the leadership in

providing strategic solutions for clients using their exclusive

skills and competencies in understanding meaningful

insights using data management and intelligence tools

and techniques.

In September 2016, Boutique Agency introduced the first

ever fully fledged war room in Sri Lanka which is

predominantly focusing on marketing communications.

our philosophy

“Wonders can be created

through fusing

real time data with slow data

which leads to craft

meaningful human connections between

brands , people , culture and passion”

our secret recipe in business

We watch, read, listen and understand moments and

micro-moments of people and actions by brands using

technology and people from Multi-disciplines.

Our capabilities in unique data interpretation will identify

opportunities for brands to grow their businesses.

our agile marketing advantage

𝒾ntelligence

𝒾nvention 𝒾ntegration

(𝒾3)

“Using our agile marketing advantage we help our clients

to growth their businesses by creating robust strategies

and content to effectively engage with people and their

micro-moments”

Creation of Data

Visualizers and Digital Intelligence Integration

Content Strategy and

Real Time Content for Real Time

Engagement

Robust Targeting

Approach for Programmatic

we offer servicers at each level of

your consumer’s path to purchase

journey

trigger

Strategic insights for Business Growth

Considaration

World Class Content creation

Active Evaluation

Best in Class SEO , SEM Display & Video Strategies + Community Management +Agile Marketing Servicers

Purchase Experience

1234 5678 9

Purchase Moment

Connected Experience Strategy for IMC Activities

Superior Listening Monitoring + Community Management Servicers

Loyalty Loop

Big Data Integration & Meaningful Interpretation+Content for Conversion

Product suit

our product suit for strategic planning

Our starting point is to find answers to

one simple question.

“Where the long term growth for

business is coming from ?”

Our experts in research and analytics

will identify realistic and meaningful

solutions for the business question by

utilizing our ever evolving propriety

tools and research work.

Connections Mind Map

Powered by Google Keyword Data

Expert Reviews and Advanced

Research

Big Data Opportunity

Digger

our product suit to win at evaluation

As agile marketing is the core of our

business we use range of customized

visualizers to understand micro-

moments and opportunities.

Based on our paid , owned and

earned analysis we will be able to

create robust strategies to maximize

the impact on organic and paid

activities of the brand.

POE Benchmark

Keyword Matrix

Moment of truth is where the real

conversion happens in the consumer

journey. As this is the most critical

action for a brand, it is important to

integrate our marketing activities to a

call to action which will ultimately

connect with the purchase moment.

Hence we have created a scientific

approach to create meaningful

experience for people by connecting

brands with human passions and

popular cultures.

our product suit at the moment of truth

emotionsmapping

desire mapping

connected experience

Post purchase experience is another

critical element of the consumer

journey and it is critical observe all the

behaviors of people related to

product experiences.

Our technology partnerships and

superior data interpretation skills are

the most valuable and unique

advantage in this stage.

our product suit for post experience

Social monitoring and listening partnerships @WarRoom

community management services

our product suit for content creation

We use all relevant products and

techniques to find the answer for the

million dollar question.

“What are we going to do ?”

At Boutique Agency, we don’t just use a

fixed creative team for projects. We

always pick most relevant experts

depending on the project.

And our main focus is to identify the

correct audience and the behavior to

customized our content for each

audience.

Audience planning framework

Viral science and youtubeblogger network

way of working

centralized intelligence approach

#TrendingNow Y=a+bX

Intelligence : Strategy

War Room “the center of intelligence”

Our unique and exclusive “war room” is the central hub of

intelligence across all paid , owned, earned and contextual data

Our strategic planners who are specialized in agile

marketing connects information in to meaningful

interpretation which leads to create #effective

communications and #impactful media strategy

The first ever war room experience in Sri Lanka

Based on our unique data interpretation

advantage we are developing strategies to win at

all stages in the consumer journey.

Also this is the starting point of data driven

creatives, which is a new global dynamic of the

industry.

Digital product and war room is always stays hand

in hand by proving the true meaning of #live

Our war room is the center of intelligence which is

connected to range of data points and tools.

Content Marketing

creative

Agile Marketing Strategy

Consultation

Data Science

Programmatic

Media Strategy

Community management

Our Services

In depth Business Opportunity Understanding and analytical studies

on business growth strategy

Brand Strategy Development

Real-Time Market Segment Analysis and Growth Opportunities

INTEGRATED DATA INTERPRETATION FOR BUSINESS GROWTH

Search Engine Optimization Consultation & SEO Management

Agile Marketing Consultation for Communication, Product and Process Improvement

Strategic Search Engine Marketing , Paid Media Buying and demand and agility driven content

STRATEGIC CONSULTATION ON DEMAND SIDE MANAGEMENT

Development of call to action driven connected experience strategies for existing and

new campaigns

Data driven advertising campaigns with a performance strategy

Technology integration for campaigns

CONNECTED EXPERIENCE STRATEGY FOR MARKETING CAMPAIGNS

Real-Time social intelligence for content and community management

Social Listening to manage ZOMT and opportunity identification and insights for Product Improvement

Influencers and opinion leader identification and agile techniques to improve product and

marketing activities

INFLUENCER , SOCIAL AND COMMUNITY MANAGEMENT

Primary Development which includes websites , apps ,games and all sort of engagement solutions

(AR, VR, Hologram , etc)

Analytics related activities including development of visualizers , business intelligence solutions, etc.

Artificial Intelligence driven tech integration such as development of bots and tools, IoT based

developments and robotics.

BIG DATA , ARTIFICIAL INTELLIGENCE AND TECH INTEGRATION

Partnership Structure

insights providers and partners

Data and platform providers for intelligence

Freelancer network

Technology and Content Providers for invention

Programmatic and Media Investment Management Partnerships for integration

This is what we offer

we are specialized in four key areas

marketing communications

strategy consultation

data driven creative development and viral

strategy

digital media management

integrated marketing communications

planning and buying

we can be your partner in overall communications strategy development integrating our human and technology advantage

this is for brands who are really interested in real impact. What we create is not just ads, but ads which fueled by data.

typical social media to all your owned media management including development. But with all our advantages.

connected experience planning at it’s core, this is where we plan and buy media starting from conventional to programmatic

it’s either pick-n-choose or all in one

Contact usseninda@boutiqueagencynetwork.comd. +94 11 4 38 30 34 | m. +94 772 849 948

No. 532 /4F, Sirikotha Lane, Colombo 3, Sri Lankawww.boutiqueagencynetwork.com

www.facebook.com/BoutiqueAgencyNetworkwww.twitter.com/BoutiqueNetwork