Be A Pirate: How to Start a Business

Laura Wallendal

Co-Founder, COO

Be A Pirate

Steal from the Best

Learn from Failures

There’s No Such thing as Zero Competition.

Compare + Differentiate

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

Why: Experiencing travel as a student is transformative.

How: We help teachers make travel a part of their students’ education

What: We develop tools to help teachers manage the administration of field trips

Step 1: Customers

• Age

• Location

• Gender

• Grade Level

• Type of School

• Socio-Economic

• Computer Savvy

Know Your User

What Qualities Should They Have?

Innovation Adoption Bell Curve

Future Value and Possibility

• Workarounds to lacking features• Use it for something else entirely• Ask Questions• Tell us what features are going to do• See where the product is headed and

tell us what they need.

Innovation Adoption Bell Curve

Play and Mystery

• Teachers who invite students before they know what the app does completely

• Will learn all about the ins and outs by using it again and again

• Push EVERY button on the site• Try it out for different contexts

Innovation Adoption Bell Curve

Innovation and Identity

• Tap into the latent ways of doing things

• See how it disrupts or aids their current workflow

• The User Experience adds beauty to a process and identity to the user

• My favorite: swipe of trip create.

Build + Test

Get Some Funding

Test + Build

Grow Your Team: Who Do You Need?

Measure Everything.

Okay, Not EVERYTHING.

Product Walkthrough

Questions

Laura Wallendal

Laura@EdTrips.com