bostock learning industrypresentation_ae2014

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European Aquaculture - A Learning Industry? Presentation given at Aquaculture Europe, 16 October 2014.


  • 1. EUROPEAN AQUACULTURE ALEARNING INDUSTRY?Aquaculture Europe 2014John BostockUniversity of Stirling, UKLLP Erasmus Erasmus Network

2. Elements of a learning industry?Learning IndustryKnowledgeManagementLearningOrganisationsIndividuallearningExplicit/formalTacit/informal 3. The Learning OrganisationPeter Senge promotes the idea oflearning organisations as: organizations where peoplecontinually expand their capacityto create the results they trulydesire, where new andexpansive patterns of thinkingare nurtured, where collectiveaspiration is setfree, and where people arecontinually learning how to learntogether. (Senge 2006 p3)Image credits: (Book cover: Amazon) 4. Senges 5 DisciplinesImage sources: & 5. But hierarchies are the normImage sources: 6. Mintzberg's ModelsImage sources: & 7. Knowledge ManagementImage credits: & (Book covers: Amazon) 8. Integration in Policy (Innovation Union)European firms are beingforced to upgrade theirknowledge managementwithin each sector in order togain competitive advantage andgain added value in the highercomponents of the value chain.These efforts must to a largerextent build on the specificinnovation drivers in eachindustry fostering sectorsensitive framework conditions.Quote source: 9. Knowledge driving the value chainBasicresearchAppliedresearchValue chainBusiness modelsDevelopmentof productsandprocessesProduction ofgoods andservicesConsumption(end users)Upstream activities Downstream activitiesKnowledge exchange about science and innovation potentialKnowledge exchange about applications, markets and customers/usersAdapted from: 10. Aquacultureproduction is only onepart of the aquaculturevalue chainAnd there are manydifferent aquaculturevalue chainsThe role of research isoften excluded fromvalue chain diagramsbut is a key input 11. But what is knowledge?Where is the Life we have lost in living?Where is the wisdom we have lost in knowledge?Where is the knowledge we have lost in the information?From The Rock by T.S. Eliot, 1934Images from:, & Ackoff,DIKW hierarchy,1989 12. Conceptual relations in DIKWSource: is thecombination of dataand information, towhich is addedexpert opinion, skillsand experience, toresult in a valuableasset which can beused to aid decisionmaking.The European Committee forStandardization Guide to GoodPractice in KnowledgeManagement 13. DIKW related to tools &processesImage source: 14. But are we realising thepotentials in DIK?Image source: GollnerThe Anatomy of Knowledge - The Knowledge Dynamic:Exploring the dichotomy between potentials (blue) and actuals (green) 15. Is DIKW the right model?The real problem with theDIKW pyramid is that its apyramid. The image thatknowledge (much less wisdom)results from applying finer-grainedfilters at each level,paints the wrong picture. Thatview is natural to theInformation Age which hasbeen all about filtering noise,reducing the flow to what isclean, clear and manageable.Knowledge is more creative,messier, harder won, and farmore discontinuousDavid WeinbergerImage sources: & 16. Tacit & Explicit KnowledgeImage source: personalknowledge isnotsystematicallyrecorded oranalysed andoften emergesas commonsense 17. Workplace knowledgeconstructionImage sources: 18. Knowledge creation andconversion processesImage source: 19. Applied to learning modesImage source: 20. Putting knowledge to workImage source: does not simplyfilter and combineinformation, but guides whichinformation should be soughtout and used. Actionableknowledge in particularcombines rationality andintuition, the outcome ofprevious experiences, andelements of desire andcuriosity (Weinberger,2010). 21. Strategic knowledgemanagementKnowledgemanagement hasbeen defined asthe process ofcapturing,distributing andeffectively usingknowledge(Davenport, 1994).Image source: 22. Integrating KM and BusinessProcessesImage source: 23. People are the keyImage source; 24. Back to building a learningorganisationImage source: alearningenvironment forexplicit and tacitknowledge 25. Recognising the importance ofall modes of learningIllustration from: 26. Learning and job performanceIllustration from: 27. Integrating knowledge: building multidisciplinaryand interdisciplinary capacityImage Source: Takingadvantage ofInternet-basedtechnologies andservices 28. eLearning & MOOCsImage source: OpenOnline Coursesand increasingavailability ofOpenEducationalResources 29. Integrating MOOCs into workbased learningImage source: 30. Integrating communities ofpracticeImage source: 31. Combining content generation and socialengagement for more effective learningImage source: 32. Need to understand and usemotivations for learningImage Source: 33. For instance:Image source: 34. Making learning fun and integrated into theworkplacee.g. Aquinetix Farm Management SoftwareImage source: & 35. How does the European aquacultureindustry rate as a learning industry? The EuropeanAquaculture Technologyand Innovation Platformhas a thematic workarea on KnowledgeManagement Strong Europeancollaboration inresearch and learningImage sources:;;; 36. Aquaculture industry case studies asOpen Educational Resources. A 5 ECTScourse is being developed to introduceEuropean AquacultureExample: AQUA-TNETCollaborative LearningPlatform 37. Example: Sharing protocolsand ontologiesImage source: 38. Example: Marine Knowledge Gate 39. Example: FindIT data miningproject for producers 40. How to strengthen aquaculture as alearning industry?Building moreopen businesscultures forknowledgesharingBuilding strongeronlinecommunities &resourcesValuinglifelonglearning andtacitknowledgeIncreasingflexibility ineducation andtraining 41. Final thoughtsKnowledge is a vital asset for business success andneeds to be better understood as suchOnly a fraction of total company knowledge can beformaly recorded - most is in the minds of staffKnowledge management is about people managementand facilitating social interactionsLearning companies respect and nurtureemployees knowledge 42. Contact usThank you for your attentionEmail: www.aquatnet.comSlideshare: 43. References Ackoff, R. 1989. From Data to Wisdom. Journal of Applied Systems Analysis 16: 39. Caldwell, R. 2011. Leadership and learning: A critical re-examination of Senge's learning organization. Syst PractAction Res. Published online DOI 10.1007/s11213-011-9201-0 Davenport, T.H. 1994. Saving IT's Soul: Human Centred Information Management. Harvard Business Review,March-April, 72 (2) pp. 119-131. EC, 2010. Europe 2020 Flagship Initiative Innovation Union. Communication from the Commission to the EuropeanParliament, the Council, the European Economic and Social Committee and the Committee of the RegionsSEC(2010) 1161. European Commission. Koenig, M.E.D. 2012. What is KM? Knowledge Management Explained. KMWorld. Blog article - (Accessed 01/06/2014) Nonaka, I. 1991. The knowledge creating company. Havard Business Review, November-December 1991, pp 96-104. Nonaka, I. & Takeuchi, H. 1995. The knowledge creating company: how Japanese companies crea


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