#bornready social media messages toolkit great start collaborative-wayne meeting november 16, 2015
TRANSCRIPT
#BornReady Social Media Messages
Toolkit
GREAT START COLLABORATIVE-WAYNE MEETINGNOVEMBER 16, 2015
Objective: Born Ready workgroup and partners commit to sharing five compelling perinatal messages that empower mothers to ensure their babies are born ready and grow up healthy.
Audiences: 1) expectant and new mothers living anywhere in Wayne County, 2) organizations and people supporting new mothers and babies.
The umbrella message is:
Wayne County Babies: We are Born Ready#WayneCo #BornReady
Employing hashtags with our messages… as part of the message allows us to:
- Measure results- Track usage and engagement- Credibly reach our audiences in the way they want to
be reached- Work across social media platforms- Promote individual organizations while upholding
common and coordinated messaging
4 ways to share these perinatal
messagesPromote greatstartwayne.org.
Use Facebook, Twitter, Instagram, Pinterest and other social media to
raise awareness about the messages. Tag your organization’s social media
posts with #WayneCo (or your city or township) #BornReady, plus one of
the five hashtags associated with the perinatal messages: #40weeks,
#MyMedicalHome, #SleepSafewithABCs, #18monthsbtwnbabies, or
#mommymilk.
Include these messages in your communications to members,
partners, patients, and clients. Request postcards for your office
or community events.
FacebookQ: Why use Facebook?
A: That’s where you’ll find your audience. Fully 71% of online American adults use Facebook. Women are also particularly likely to use Facebook compared with men.
Add images for FB here
InstagramQ: Why use Instagram?Instagram is all about images, and reaches our target audience because:• Women are far more likely to be
on Instagram.• Over half of young adults
between 18 and 19 are on Instagram.
• It is very popular among African Americans and Latinos.
• It is frequented most by urban and suburban residents.
Add images for Instagram here
Q: Why use Twitter?
A: For reaching professionals who are your messengers. Some 23% of online adults currently use Twitter and it is particularly popular among those under 50 and the college-educated.
Add images for Twitter here
Add images for Pinterest here
Q: Why use Pinterest?
A: Another highly visual platform accessed by many women.