border surveys – the swedish experience maj eriksson, statistics sweden [email protected] &...
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![Page 1: Border surveys – The Swedish Experience Maj Eriksson, Statistics Sweden maj.eriksson@scb.se & Peter Terpstra, Swedish Tourist Authority peter.terpstra@tourist.se](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649e7a5503460f94b7b1b9/html5/thumbnails/1.jpg)
Border surveys –The Swedish Experience
Maj Eriksson, Statistics Sweden
Peter Terpstra, Swedish Tourist Authority
Border surveys – how to do and how not to
or to do or not to do
![Page 2: Border surveys – The Swedish Experience Maj Eriksson, Statistics Sweden maj.eriksson@scb.se & Peter Terpstra, Swedish Tourist Authority peter.terpstra@tourist.se](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649e7a5503460f94b7b1b9/html5/thumbnails/2.jpg)
Border surveys –The Swedish Experience
• Incoming Visitors to Sweden – background
• Method
• Our experiences– Methodological– User value
• Major results
Agenda
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Border surveys –The Swedish Experience
• Accommodation statistics since 1978• 1999 - Swedish Tourist Authority decides to
finance boarder survey– For better estimations and analysis on incoming
tourism– Better basis for decision-making– To calculate the economic impact– Economic comparisons between categories of tourists
Background
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Border surveys –The Swedish Experience
• July 2000 to July 2003
• Over 45 000 interviews
The IBIS study -Incoming Visitors to Sweden
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Border surveys –The Swedish Experience
• Interviews at 11 boarder crossing points
• Only foreign visitors– At departure– Overnight- and day visitors
Method
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Border surveys –The Swedish Experience
• Sample in several steps: – “Interviewing shifts”– One of two sampling methods was chosen
• Questionnaire in twelve languages– Filled out by interviewer– Could be handed over to the visitor
• Database to users
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Border surveys –The Swedish Experience
• Length of interview
• Language difficulties
• Practical circumstances
• The long land borders
Experiences - methodological
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Border surveys –The Swedish Experience
![Page 9: Border surveys – The Swedish Experience Maj Eriksson, Statistics Sweden maj.eriksson@scb.se & Peter Terpstra, Swedish Tourist Authority peter.terpstra@tourist.se](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649e7a5503460f94b7b1b9/html5/thumbnails/9.jpg)
Border surveys –The Swedish Experience
• Length of interview
• Language difficulties
• Practical circumstances
• The long land borders
• Costly process
Experiences - methodological
![Page 10: Border surveys – The Swedish Experience Maj Eriksson, Statistics Sweden maj.eriksson@scb.se & Peter Terpstra, Swedish Tourist Authority peter.terpstra@tourist.se](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649e7a5503460f94b7b1b9/html5/thumbnails/10.jpg)
Border surveys –The Swedish Experience
• Major users/owners
• Distribution of results
• Reports/publications
• Significant value for The Swedish Tourist Authority
• Need for regional data
• Need for additional data
User Value
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Border surveys –The Swedish Experience
Major results
![Page 12: Border surveys – The Swedish Experience Maj Eriksson, Statistics Sweden maj.eriksson@scb.se & Peter Terpstra, Swedish Tourist Authority peter.terpstra@tourist.se](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649e7a5503460f94b7b1b9/html5/thumbnails/12.jpg)
Border surveys –The Swedish Experience
Major results
![Page 13: Border surveys – The Swedish Experience Maj Eriksson, Statistics Sweden maj.eriksson@scb.se & Peter Terpstra, Swedish Tourist Authority peter.terpstra@tourist.se](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649e7a5503460f94b7b1b9/html5/thumbnails/13.jpg)
Border surveys –The Swedish Experience
Major results
![Page 14: Border surveys – The Swedish Experience Maj Eriksson, Statistics Sweden maj.eriksson@scb.se & Peter Terpstra, Swedish Tourist Authority peter.terpstra@tourist.se](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649e7a5503460f94b7b1b9/html5/thumbnails/14.jpg)
Border surveys –The Swedish Experience
Major results
![Page 15: Border surveys – The Swedish Experience Maj Eriksson, Statistics Sweden maj.eriksson@scb.se & Peter Terpstra, Swedish Tourist Authority peter.terpstra@tourist.se](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649e7a5503460f94b7b1b9/html5/thumbnails/15.jpg)
Border surveys –The Swedish Experience
Major results
![Page 16: Border surveys – The Swedish Experience Maj Eriksson, Statistics Sweden maj.eriksson@scb.se & Peter Terpstra, Swedish Tourist Authority peter.terpstra@tourist.se](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649e7a5503460f94b7b1b9/html5/thumbnails/16.jpg)
Border surveys –The Swedish Experience
• Is it possible to get a complete picture of the incoming tourism?
• Does it exist more effective and efficient methods to conduct these kind of surveys to lower costs and with the same high quality and user value?
Finally…