bookreview_snowjingxuewang
TRANSCRIPT
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The Age of the
Snow Jingxue WangBook Review
3/26/2015
PLATFORMPhil Simon
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• First print in 2011. Written by Phil Simon, a sought-after keynote speaker and author of 7 books.
• How gang of 4 redefined business in web 2.0 era.
• Features of platform, it is a new business model but has limitations.
• How can you build a platform? Few prediction for future.
• More about management but technology.
About the Book
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Background: Where are we?
• Web 1.0 is web use as “information portal”.• Web 2.0 is all about customers, is about platforms.• Web 3.0 is about Web of Data.
1993-Early 2005 Mid 2005 - Present
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What’s the PLATFORM?
• It is simply a set of integrated planks.
• It allows people to reach and connect with each other and obtain information.
• Today, the most powerful platforms
1) Root in equally powerful technologies, and intelligent usage2) Benefit tremendously from vibrant ecosystems
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Platform as Business Model
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Limitations of Platforms• Cannot guarantee success. • Cannot save dying
businesses and technologies.• Might be too large to
control. It abuse, scams, and misconduct.
• Privacy is always a concern. (Permission Marketing needed)
Do you know, Microsoft, Google, Yahoo, Facebook…are
being spied by NSA, CIA?
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Platform vs Monopolize• Traditional monopolizes are robber barons:
conglomerate have achieved monopolies through horizontal and vertical integration.
• If not collaboration kill or be killed.
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Gang of
Four
Amazon: book publisher, hardware manufacturer, reseller of excess compute power.
Apple: world’s largest content company.
Google: world’s most valuable advertising company – with its sights set on conquering just about every other market.
Do you know?
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Gang of Four
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• Amazon simplified online shopping process, accurate recommendations to keep customers. (e.g. 1-click, also buy...).
• Successful permission marketing. • First mover advantage.• Jeff: Kindle: “we want make money when people use our
devices, not when they buy our devices.”
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• In recent years, shift itself from a product to a platform strategy.• App explosion partnership getting more social platform• Ask for permission.• Apple has a high/ restrictive standard for its product design as
well as app design. They filter apps before let apps released on apple store.
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2013
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• In his early 20’s, Zuckerberg wasn’t interested in building a social networking site, he wanted to build a great platform.
• The speed of its ascent has been unprecedented. It lacked the early learning curves.
• Platform was building on: attracting advertisers, authenticity of users, provide online games, virtual currency, like button, fan page and f-commerce, news feed, tags, etc.
• Censorship and privacy issues are rising.
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• Facebook starts facing more problems today, it was try discover new business opportunities, every one were watching on it in the past 3 years.
However……
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Next Step for Facebook?
When information clutter is too overwhelming…
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• From search to ubiquity• Founders realized that they need to build plat
form by offering complementary products and services.
• Google made money by AdWords and AdSense
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Google has problems:• Privacy issues: the ads on the top
of message are too relevant. Google needs to do more permission marketing.
• Lack of diversification: 67% of its revenue came from ads on Google websites; 30% came from Google’s ad network. (2010)only 3% came from non-ad sources.
• Balance t/w expansion and focus.
• Google also tried hardware field, such as Chrome book, Google glass, also try to crush Apple via Android, cooperate with Samsung…
Icons of Google products
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Microsoft has nothing to lose and Google has everything to lose.
Microsoft’s current the most interesting moonshot project: Windows Holographic.
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Other Platforms-Behance
• online portfolio site creative hub
• bring creative cloud to community features
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Yes, I recommend it!
Even this book does not cover every aspect of the gong of four, it still worth to read.- You can know the trends of
business development in this era.- You can distinguish platform from
monopolize.- You can know more about B2B
business instead of only B2C when create a platform for business.
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Further Reading• The third screen: Marketing to your customers in a
world gone mobile.
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?(^ _ ^)
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Reference Page
• Silicon Valley Mega Deal: Facebook buys WhatsApp for $19 Billion• http://thetechpanda.com/2014/02/20/silicon-valley-mega-deal-facebook-buys-whatsapp-19-billion-rs-114
000-crore/#.VRPBmxDF-nQ
• Adobe Acquired Portfolio Service Behance For More Than $150 Million In Cash And Stock• http://www.adobe.com/aboutadobe/pressroom/pressreleases/201212/122012AdobeAcquiresBehance.ht
ml
• http://www.philsimon.com/
• What is driving Google new highs?• http://www.fool.com/investing/general/2013/03/13/whats-driving-google-to-new-highs.aspx
• Stop comparing WeChat to Whatspp• http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/