booking systems
DESCRIPTION
Booking Systems. Matt Bauerochse. TOPICS. Booking Systems Overview / History Usage Demonstrations Future Directions. Booking Systems. Booking Systems - History. SMS. Allows Bookings to be sent via SMS Requires GSM Unit attached to PC Windows XP Operator intervention - PowerPoint PPT PresentationTRANSCRIPT
Booking SystemsMatt Bauerochse
TOPICS
• Booking Systems Overview / History
• Usage
• Demonstrations
• Future Directions
Booking Systems
Booking Systems - History
SMS
• Allows Bookings to be sent via SMS
• Requires
• GSM Unit attached to PC
• Windows XP
• Operator intervention
• Superseded by Booking Posters
Web Bookings
• 2000 Bookings / month
• Favourites
• Auto-Complete
• Status Updates
• ASAP & Pre-Bookings
• Configurable
Web Bookings
Demo
Booking Posters
• Premium SMS
• Book from fixed locations
• RSLs, Hotels, Pubs
• SMS Unit Replacement
• Can use QR Codes
• Posters ordered from Fleet Management
Booking Posters
Demo
Coin operated bookings
• Book from fixed locations
• Shopping Centres
• RSLs, Hotels, Pubs
• Provides a ticket
• Fleets responsible for maintenance
• Monitoring
• Pre-Production stage
• Ready 2013 Q3/4
SmartVOIX - IVR
• Uses previously used addresses
• Reduces load on the call centre
• Customer can still speak to an operator
• Passenger limits can be set
• Passengers can be blacklisted
Mobile Bookings - Déjà vu
• Launched early 2007 B.I.
• Mobile Data Costly
• Failed to take off!
SmartHail
• Vehicle Tracking
• Driver Messaging
• Status Updates
• Location based bookings
• Cancel Booking
• Supports Blacklisting
SmartHail - Usage
• Over 3,500 Completed Bookings
• 500 Completed Bookings
• Reduced “No Show” rate
SmartHail - Usage
6 Jan13 Ja
n20 Ja
n27 Ja
n3 Fe
b
10 Feb
17 Feb
24 Feb3 M
ar
10 Mar
17 Mar
24 Mar
31 Mar
7 Apr
14 Apr
21 Apr
28 Apr0
102030405060708090
Bendigo App Bookings per week
CancelledCompletedNoShow
Week Ending
SmartHail - Feedback
"Good product and service”
"Can book a taxi within seconds”
SmartHail – Feedback Negative
“Please cancel my booking”
”Driver picked up someone else!”
SmartHail – New Features
New Features based on Feedback
• Destinations
• Address Favourites
• Improved Reasons
• Status Updates
• Driver Messaging
SmartHail
Demo
SmartHail – Serviceable Areas
• Defined using the Zone Editor
• Serviceable
• Outer Areas
SmartHail – Marketing
• Radio and Newspaper
• Website and Social Media
• Email Banner
• Business card
• Rebranding Option
• Phone announcement
SmartHail – Marketing (Phone Announcement)
Fleet 1
Fleet 2
Fleet 3
Fleet 4
Fleet 5
Fleet 6
Fleet 7
Fleet 8
Fleet 9
Fleet 10
Fleet 11
Fleet 12
Fleet 13
Fleet 14
Fleet 15
Fleet 16
Fleet 17
Fleet 18
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
Phone Announcement vs No AnnouncementApril 2013
AnnouncementNo Announcement
Num
ber o
f Sm
artH
ail B
ooki
ngs %
SmartHail – Future Plans
• Android
• Ready by Q3 2013
• Targeting version 2.1
• Payments
• Cheaper service fee
• Fleet kickbacks
• Treated like an Account
Questions?