book10 meals
TRANSCRIPT
EASYMEALS10:
RJTHOMPSON BOOK TEN
I own this. Don’t rip it of f. © R J Thompson Two-Thousand Ten / MMX
Robert J. Thompson | 300 Heinz Street, #C109 | Pittsburgh, PA 15212 | 412.779.7665 | www.whatiszola.com | r [email protected]
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RJTHOMPSON EASY MEALS IN MINUTES
Project Title:Easy Meals in Minutes
Media Used: Adobe Photoshop CS4 Adobe InDesign CS4Adobe Illustrator CS4
Research Criteria:Research limited to the original artwork of the source material , design styles and solutions found in contemporar y cookbooks, feedback from classmates and instructor.
Target Audience:Cooking enthusiasts and Homemakers ages 25-55. College students ages 18-26.Concept:Re-create the book cover to the original Meals in Minutes cookbook by bringing new, contemporar y visual life to it.
Solutions:Focus on food and the simplistic design approach utilized in creating the layouts for the redesign– such simplicity suggests easy and quick meal preparation without being overly involved content-wise. (Above)
The f inished product, followed by the printed artwork in production.
(Right)The conceptual sketches developed for the Easy Meals in Minutes book cover.