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About Fever FM

Fever 104.0 FM ranks among the top entertainment destinations in India. Started in Delhi 2006, this network soon spread to

other locations, namely Kolkata, Mumbai and Delhi, by the year 2008.

Fever FM is an established advertising platform too, being involved in a number of successful ad campaigns in the recent past.

About releaseMyAd

releaseMyAd is a top radio advertising agency. We offer you solutions in all aspects of

launching an advertising campaign over the radio. We can help you advertise in up to 27 radio networks spread across 200+ locations

in India.

Target Audience

Big FM has multiple shows which target a number of different focus groups which include :

• Upper Middle Class Youth

• Male and Female working professionals in the metropolitans

• Bollywood film music fans.

Awards

• Best Sound• Best Editing

NYF International Radio Awards, 2011

Why should you advertise in

Fever FM?

•Fever FM has a great brand presence.

•Fever FM produces locationspecific content for alldestinations.

•Fever FM advertisingrates are cost effective.

Advertise in Fever FM-

releaseMyAd

Instant Online Booking

Easy 3 step Booking Process

Compare and review rates

Avail exciting offers

Lowest radio advertising charges

Services Offered by releaseMyAd

1)Media Planning and Buying of Radio Spots

We plan and buy advertising slots for advertisers that has the perfect listenership that compliments your business needs. We place your Ads at the right moments for the right number of times and the lowest rates to target the right audience to get maximum results.

Ad creatives are very essential incase of radio advertising asyour audio’s have to be powerful enough to take the perfectcall to action expected. We are in partners with Jingle Indiaand help advertisers to capture their target listeners

attention with enthralling ad creative at the most excitingrates.

You can get Ad creatives of the following formats:

*Jingles

*Voice Over's

2)Creative Development

Our team consists of highly experienced industryveterans. They easily comprehend the advertisersrequirements and craft the best media plansinclusive to your needs. Whatever be your objectiveor budget our experts will get you going to get theperfect results.

3)Consulting Services

Fever FM Advertising

OpportunitiesType Description

RJ mentions

In an RJ mention the RJ speaks about the brand in a very

effective and consumer engaging manner. An RJ mention

is approximately 60-90 seconds.

CapsulesCapsules are FCT spots.These are normal advertising

spots where you can place your Ad.

Contests

Contests are run during programming timeband. These

constitute 2 links. In the first link contest question is put up

and listeners are asked to call or message. In the second

link radio station declares the winner and take him/her on

air. Each link is of 60-90 seconds

Type Description

Sponsorships

These can be exclusive or associate sponsorships.

Exclusively can be used for Time Check and Traffic Update.

And all shows have associate sponsorship space.

Fabric

Fabric are the ones in which 3 RJ mentions are aired back

to back for the same brand in an hour. All 3 mentions are

connected with each other for a specific brand

communication.

Utilities

Traffic Update, Time Check, Weather Update, Stock Update

etc are Utilities which have an option of Associate or

Exclusive sponsorship Ad.

SpecialsWishes on a special day such as Diwali, Holi, Navratri,

Independence day ,etc by a client.

Type Description

Events

Marketing events are conducted by the radio stations .

The client have the opportunity for Title Sponsorship,

Powered by or associate sponsorship.

SparklersSparklers or Sweepers are 10 second FCT which are

aired as the last or the first spot of the break.

Road Blocks

Road block is the one in which only One Advertiser

advertises for a particular time period. It is an FCT road

Block then all the spots aired will be of the same

advertiser. In content Road Block the Programming

content is utilised by one client i.e the RJ Mentions,

Sweepers etc

Outdoor Broadcast

When a client has an ongoing event at some location

then our Outbound Radio Jockey goes to that specific

location and records bits of consumers act and the same

is connected live on the radio station with the Studio

Radio Jockey.

Contact Us

You can email your requirement to us on:

[email protected] can also call us on

09836068426