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Bonuses Pre-Event Support

Your virtual training

to achieve your SWAG Satisfy your Wildly Audaciously Goals

with Live Event Sales Strategist

© 2017 Denise J. Hart, Reinvention Strategist All rights reserved www.getpaidtospeakacademy.com

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© 2010 – 2017 All Rights Reserved

Copyright Notice This workbook is the property of Mindset Mojo, LLC. (dba) Get Paid to Speak Academy, Denise J. Hart, founder and CEO. ALL RIGHTS RESERVED for the entire workbook. Reproduction or translation of any part of this work by any means without permission of the publisher is unlawful. You do not have the right to sell this workbook nor can you give it away. It is illegal to reproduce or share any part of this workbook and the accompanying digital worksheets. Disclaimer All links in this workbook are valid and operational at the time of publication. If you find links that do not work, try copying and pasting the link into your browser. If it still doesn’t work, then feel free to send me an email and I’ll be sure to remove it from the next version. This workbook is for training and informational purposes only. The author makes no guarantees of results. Denise J. Hart, Live Event Sales Strategist Denise helps independent service professionals (coaches, entrepreneurs and artists) learn the foundation principles of internet marketing, including social media, how to brand themselves, automate their businesses, and leverage their expertise so they can get more clients, help more people and make more money You can reach Denise at her website www.denisejhart.com Email: [email protected]


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WELCOME

Affirm This - all I see is the manifestation of my dreams. Denise J. Hart

WaaaZOOO! (that’s my excitement showing up!) It’s time to settle in and Get Clear, Get Moving and Get Paid! Conferences Done Right is a virtual training program that teaches a proven 7 step system that helps speakers, coaches and entrepreneurs to:

1. Be a more powerful speaker 2. More confidence selling from the stage 3. Increase brand equity and leveraging 4. Make more money from Live Events 5. Have a proven system to rinse & repeat 6. Create a revenue strategy for your event 7. Increase sales and revenue 8. Improve pre-event marketing 9. Create a signature training to sell 10. Have more fun doing what you love!

The goal of this training is to help you structure your live event to make an impact and make money as you help people transform their life through personal and professional development live event trainings.

How to Be Successful… In this program, you mindset will be challenged AND, you’re going to learn a LOT of new language, systems and strategies that work. My commitment is to take you through a step-by-step process that will help you structure your Conference or other live event the right way!

Affirm This - I am unapologetic about achieving everything I desire.

Denise J. Hart


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Bonuses – Pre-Event Support In the following bonuses you’ll find some great tips and advice from my friends and colleagues who are industry leaders to help you with your pre-event set up. TIME FRAME – This happens several months before your event. HOW WILL YOU USE THIS STEP – To be organized, intentional and prepared to deliver a powerful experience to your guests. To help you make a big impact and money too.

All things start with and lead back to

your transformational offer. Denise J. Hart


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7 Tips to Get Corporate Sponsor Funding

by Shayna Rattler, Corporate Attraction Coach W. www.CorporateAttraction.com E. [email protected] P. 888-937-4282

1. ONE - Open yourself up to what’s possible. Corporations need you and you’re likely just a 15 degree shift away from being ready for them to say YES.

2. TWO - Have a clear, defined target market. This is how you will choose the potential corporate sponsors that are the best fit for your brand.

3. THREE - Have multiple ways you reach and serve your target market both

online and offline. Corporations are seeking new and exciting ways to reach their target market.

4. FOUR - Have a strong online presence. Your job is to demonstrate you have impact and influence in the marketplace with your target market.

5. FIVE - Track your engagement on social media. This has more value than a large number of followers and shows your potential sponsor that your target market takes action with you.

6. SIX - Create engaging content. Corporate sponsors will love co-branding and integrating with your newsletters and social media.

7. SEVEN - Do your homework before reaching out to potential corporate

sponsors. Your job is to show your potential sponsor that you know what they care about and that you are the missing piece to what they can accomplish on their own.


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Hiring an Event Planner - Top 10 Best Practices

by Sharon P. Jarrett, President & CEO Jarrett Affairs – Event Design & Productions Sharon P Jarret is President & CEO of Jarrett Affairs – Event Design & Productions, an award-winning event management firm that creates game changing events across the country ON TIME, ON TARGET & ON BUDGET. As a result of working with Jarrett, Affairs, companies and individual create unforgettable flawless execute events that make their bottom line blossom. With a signature event planning process that includes the integration of business objectives & creativity, our events capture the heart and attention of every guest while maximizing the client’s ROI. We help our clients express their unique voice and brand fingerprint, by creating spectacular events and meaningful brand experiences. www.jarretaffairs.com Planning an event to promote your business can be an enjoyable experience and can also save you time and money in the process. Listed below are best practices that will assist you with hiring the right planner at the right time. Determine your WHY!

Before you finalize your event flyer, invitation or registration page, you should first know WHY you are hosting the event. There are four primary reasons why any event takes place. To CELEBRATE, EDUCATE, DONATE or GENERATE something or somebody. If your goal is to generate sales, the Event Design, Marketing & Execution would be very different from an event hosted to educate the public on a current issue.

Not All Event Planners are Created Equal

While there are some common skills that all successful event planners should possess. There are also some skills that distinguish an event planner who specializes in SOCIAL (i.e. Wedding, Birthday Parties, etc.) events versus an event planner who specializes in PROFESSIONAL (i.e. Conference, Tradeshow, Product Launch, etc.) events. Make sure you are hiring an event planner who has mastered the type of event that you are planning. After all, who needs a bridesmaid’s bouquet at the release of their upcoming New York Times Bestseller?


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YES! Include an Event Planner in your Budget

Event Planners should be able to tell you how they can save you valuable time and money during both the planning & execution phases of your event. If you’re reading this, clearly you have considered hiring an event planner. The question should not be “Can I afford to hire an event planner?” but rather “Can you afford NOT to have an event planner?”

Experience Level Understand how much experience and the last time the prospective planner has planned an event similar in objective & size to the one that you have in mind. Even if this is your first event it shouldn’t look like it; your events should always be a reflection of your brand and vision.

Hours of Availability Consider when you will be available to work with an event planner on your event. If you event planner is only available during the evenings and weekends, however you’re available and prefer to work on the event during normal business hours on weekdays, this could create a conflict for you.

Understand that ideas come with a price A skilled event planner will take time to listen to your ideas and objectives for the event and will provide you with a few general ideas on what is possible. However, make sure they also provide you with the associated costs for their suggested ideas. Additionally, keep in mind, event planners possess boundless creativity, however their best ideas are usually reserved for their actual paying clients.


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What’s NOT included in your contract? Before you sign on the dotted line, in addition to what the event planner has promised to deliver, make sure you understand what is NOT included in the contract. For example, if the contract lists that the event planner handles “registration”, the last thing you want to discover 48hrs before your event is that printing 500 name badges was NOT included in your contract as part of registration. Hours of Availability Consider when you will be available to work with an event planner on your event. If your event planner is only available during the evenings and weekends, however you’re available and prefer to work on the event during normal business hours on weekdays, this could create a conflict for you.

Understand that ideas come with a price A skilled event planner will take time to listen to your ideas and objectives for the event and will provide you with a few general ideas on what is possible. However, make sure they also provide you with the associated costs for their suggested ideas. Additionally, keep in mind, event planners possess boundless creativity, however their best ideas are usually reserved for their actual paying clients.

What’s NOT included in your contract? Before you sign on the dotted line, in addition to what the event planner has promised to deliver, make sure you understand what is NOT included in the contract. For example, if the contract lists that the event planner handles “registration”, the last thing you want to discover 48hrs before your event is that printing 500 name badges was NOT included in your contract as part of registration.


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Software & Technology

Make sure you understand the software that the event planner uses to not only plan your event but more importantly, the planner should be skilled in various software platforms (i.e. Register.Com, Eventbrite, Cvent, etc.) used to register and track attendees. If gaining insight from your attendees is important, several registration platforms can capture that information during the registration process.

Staffing & Collaboration

How many people will be involved in the actual planning? Will you be working with the lead event planner throughout the engagement or someone else on their staff. Additionally, if having a team of volunteers from your own network is important, make sure you understand how the prospective event planner works with volunteers and staff. Last but not least…. PRICE! Unfortunately, there is no license required to become an event planner nor does a certification guarantee that an event planner is experienced in delivering a world-class event. Do your research and compare planners & prices; however, BEWARE of the planner who offers you a price that sounds too good to be true. Any event planner whose pricing model includes being the low-cost provider (low-balling) recognizes that there are tradeoffs in their service and/or experience level

BONUS - Call Jarrett Affairs – Event Design & Productions Thank you for reading this article. Hopefully it was helpful. If you are ready to plan the world-class event that you envision and your attendees deserve, please feel free to call me 1-800-920-2110 to schedule your FREE 20-min consultation to discuss how we may be able to assist you deliver your event, ON TIME, ON TARGET & ON BUDGET!


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5 Tips for Venue Negotiation by Jasmine Bell, JBell Event Planning 1. Know what you want: It's best to go into a venue contract negotiation with a more solid idea of what you want. Whether this be with pricing, event layout, type of event or the equipment you may need. This way you know what questions to ask, or how to go about negotiating terms that may be mandatory for your event. 2. Do your research: On top of having an idea of what you want from a venue, you cannot just expect that they will give that to you. Before even reaching out to the venue for quotes or a contract, look up reviews, hotel websites, any information you can find about the hotel. This way you are more familiar, and prepared for important terms you may need to negotiate in the contract. 3. Get quotes from multiple venues: Do not put all of your eggs in one basket. That goes to say, get as many quotes as you an from different venues that may seem like a fit for your event. This way, when it comes to contract negotiation, you will know what you can and cannot get from each venue and will be able to make an executive decision from there. 4. Use certain parts of your event as leverage: Depending on the type of event you are having, you may be able to use food and beverage or guest rooms to your advantage. Hotels make a lot of money off of guest rooms and, most of the time, are willing to give you group rates and possible room upgrades. Same with food and beverage. Often times, you can negotiate food and beverage minimums to replace the daily cost of a meeting room rental. 5. Show your value to the venue: Venues that you have never worked with may question your credibility or how much you know about event planning in general. The more research you do, and the more confident you come off in your negotiating, the more the venue will be willing to work with your requests. Ask the right questions, and get the best bang for your buck.


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NEXT STEPS In our private facebook group share what you’ve completed and any progress you’ve made. https://www.facebook.com/groups/ConferencesDoneRight/ Doing this step will help keep you accountable. It will also be helpful to your fellow colleagues on the journey.

Thank you for choosing me to support you with achieving your SWAG Satisfy your Wildly Audacious Goals!

See you in our private group!

Coach Denise Joy

CEO, Get Paid to Speak Academy

www.getpaidtospeakacademy.com

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