bolh media bath salts, and energy drinks

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Presentation AgendaMedia’s impact on today’s society. How media is impacting teens today.Alcohol Expectancy Theory.Baths, what they are and why are they

dangerous. The possible dangers of energy drinks. Q & AEvaluation time

Let’s hear from you… How has media changed in the last 20 years? How

are we different from 1990s?

How are youth different today?

In regards to media, what’s the appeal today with youth, with adults?

What are common themes in music? In TV? the internet?

Which form of media has the most impact?

1 2 3 4

25% 25%25%25%1. Television2. Internet3. Music4. Print Media

Kids and TelevisionAccording to the Kaiser Family Foundation:

two-thirds of infants and toddlers watch a screen an average of 2 hours a day.

kids under age 6 watch an average of about 2 hours of screen media a day, primarily TV and videos or DVDs.

kids and teens 8 to 18 years spend nearly 4 hours a day in front of a TV screen and almost 2 additional hours on the computer (outside of schoolwork) and playing video games.

Kids and TelevisionThe first 2 years of life are considered a critical

time for brain development.

As kids get older, too much screen time can interfere with activities such as being physically active, reading, doing homework, playing with friends, and spending time with family.

Kids who view violent acts are more likely to show aggressive behavior but also fear that the world is scary and that something bad will happen to them.

http://kidshealth.org/parent/positive/family/tv_affects_child.html

Impressionable?

Thoughts?

Media Messages are EverywhereDr. Douglas A. Gentile, a developmental psychologist and

assistant professor in Iowa State University’s Department of Psychology found:

Television, Internet, Movies, Video Games, Music, Videos feed particular messages and ideas into our children and ultimately into our culture.

In a given week, children spend: 30 minutes with their father, 2 hours with mother, 4 hours doing homework, 20 hours of TV, 7 hours of computer (unrelated to school) and 9 hours of video games.

When did it go from this?

TO THIS?

Children See. Children Do. Media has a heavy influence on not only what they see

or hear, but even in the lives of the very people they grow up idolizing or following.

Encourage parents to take responsibility of the content their children are being exposed to, take time to reflect on what kind of messages they are listening to.

Parents have more influence over their child than friends, music, TV, the Internet and celebrities (www.drugfree.org)

Advice to Parents – Dr. Amelia Arria

How Many Social Networking Sites are You on?

1 2 3 4 5

20% 20% 20%20%20%

1. 1-32. 3-63. 6-104. 10 or more5. What channel is

that on?

Social Media Revolution 2011

How Does Your Brain React?

Alcohol Expectancy TheoryDr. Peter DeBenedittis – www.medialiteracy.net

“Children will have been bombarded with a half a million alcohol ads by the time they turn 18.”

“Much of popular media and advertising is directed towards creating and reinforcing positive beliefs about drinking”.

In 2006, how much $$ did the alcohol industry spend in advertisements

1 2 3 4

25% 25%25%25%

:10

1. $1.75 Million2. $1.75 Billion3. $2.75 Million4. $2.75 Billion

Alcohol AdvertisingAmerican alcohol companies reported $1.75

Billion in advertising on traditional media (TV, radio, print, outdoor) buys in 2005 (Adams Beverage Group, 2006).

The impact of alcohol advertising on youth can be seen in the correlation between advertising expenditures and youth alcohol consumption. Snyder, et al. (2006)

Alcohol Expectancy Theory• Children begin to acquire alcohol expectancies at a very

young age (perhaps as young as 3 or 4 years old). In early childhood, alcohol expectancies tend to be negative (e.g., alcohol makes one sick, mean, and argumentative).

• However, by fifth and sixth grade, these expectancies turn positive, focusing on the arousing and positive effects of alcohol use (e.g., alcohol makes one social, happy, and sexy). Thus, alcohol expectancies are largely positive by the time experimentation with alcohol begins.

The Princeton Prank

These bath salts are not drugs

Dangerous Bath Salts

What is your knowledge on Bath Salts?

1 2 3 4

25% 25%25%25%1. Very Knowledgeable. 2. Good, some

knowledge. 3. OK, still more to

learn. 4. None, Calgon take

me away!!

Emerging Substances of Abuse – 3, 4-Methylenedioxypyrovalerone MDPV

(a.k.a. “Bath Salts”)

Glenn Duncan LPC, LCADC, CCS, ACS

Executive Director and Trainer Hunterdon Drug Awareness Program, NJ

3, 4-Methylenedioxypyrovalerone - MDPV

What is MDPV (bath salts)

The term ‘bath salts’ refer to commercially available products that have as part of their composition a legal stimulant called 3, 4-Methylenedioxypyrovalerone, or MDPV.

While they have become popular under the guise of selling as

‘ bath salts ’, they are sometimes sold as other products such as insect repellant , or plant food with names like “Bonsai Grow” among others.

Much like the marketing of Synthetic Cannabinoids (Spice/K2) as incense, MDPV has been market as “bath salts” and just like Spice/K2 MDPV is specifically labeled “ not for human consumption.”

Common names of Bath SaltsThey are sold mostly on the internet, but can also

be found in select shops locally.

“Red Dove,” “Blue Silk,” “Zoom,” “Bloom,” “Cloud Nine,” “Ocean Snow,” “Lunar Wave,” “Vanilla

Sky,” “Ivory Wave,” “White Lightning,” “Scarface” “Purple Wave,” “Blizzard,” “Star Dust,” “Lovey,

Dovey,” “Snow Leopard,” “Aura,” and “Hurricane Charlie.”

MDPV Timeline MDPV was developed in the 1960s, and has been used for the

treatment of chronic fatigue, but caused problems of abuse and dependence.

1969 - Boehringer Ingelheim files a patent application for MDPV. 2005: MDPV appears as a recreational drug; first mention on Drugs-

Forum.

2008: First seizure of MDPV in the United States.

2010: MDPV made a controlled drug in the UK, Sweden, Germany, Australia and Finland. First reports of the widespread retail marketing of 'bath salts' containing MDPV in the US. The US considers both Mephedrone (July, 2010) and MDPV (December, 2010)

The Effects of MDPV MDPV is a powerful stimulant that functions as a

dopamine-norepinephrine reuptake inhibitor (NDRI). It has stimulatory effects on the central nervous system and cardiovascular system.

Physical: rapid heartbeat, increase in blood pressure, vasoconstriction, sweating.

The Effects of MDPV Mental: euphoria, increases in alertness & awareness,

increased wakefulness and arousal, anxiety, agitation, perception of a diminished requirement for food and sleep.

MDPV reportedly has four times the potency of Ritalin and Concerta.

Sometimes labeled online as legal cocaine or legal amphetamines.

The effects have a duration of roughly 3 to 4 hours, with after effects such as tachycardia, hypertension, and mild stimulation lasting from 6 to 8 hours.

High doses have been observed to cause intense, prolonged panic attacks in stimulant-intolerant users, and there are anecdotal reports of psychosis from sleep withdrawal and addiction at higher doses or more frequent dosing intervals

Would you consider Bath Salts a drug of concern in your area?

33%

33%

33%

1 2 3

1. Yes2. No3. Not Sure

Bath salts exposures reported to the Texas Poison Center Network during 1/1/10-8/2/11 (n=257)

0 0 0 0 2 0 1 15

1 1

914 16

31 32

42 44

53

5

0

10

20

30

40

50

60

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10 Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11

Jul-11 Aug-11

Month

Num

ber


35

218

40

50

100

150

200

250

<20 20+ Unknown

Patient age (years)

Num

ber

Age range: 15-61 years


195

62

00

50

100

150

200

250

Male Female Unknown

Patient gender

Num

ber


126

71

17 182 1 1 1

20

0

20

40

60

80

100

120

140

Inhalation Ingestion Inhalation +Ingestion

Parenteral Inhalation +Parenteral

Ingestion +Parenteral

Inhalation +Ingestion +Parenteral

Rectal Unknown

Route

Num

ber


232

10 8 2 50

50

100

150

200

250

Abuse/misuse Unintentional Attempted suicide Adverse reaction Unknown

Exposure reason

Num

ber


Anderson – 1Andrews – 1Angelina – 1Bastrop – 1Baylor – 1Bell – 9Bexar – 6Brazoria – 4Brown – 2Burleson – 2Calhoun – 1

Cameron – 1Cherokee – 1Collin – 4Comal – 1Dallas – 7Denton – 1Dimmit – 1Ector – 2El Paso – 14Fort Bend – 4Franklin – 1

In the United States, MDPV was packaged as “bath salts” but easy research from the internet showed that “bath salts” such as ‘Ivory Wave’ were being packaged as legal alternative stimulant drugs, and avoid prosecution by putting “Not For Human Consumption” on the packaging.

They are sold over the internet, and on the street, in convenience stores, discount tobacco outlets, gas stations, pawnshops, tattoo parlors, and truck stops, among other locations. The various brands are sold in 50-milligram to 500-milligram packets. Prices range from $25 to $50 per 50-milligram packet

Bath Salts Illegal in TexasGovernor Rick Perry signed House Bill 2118 into law, which

places several chemicals used to make the drugs into the Texas Controlled Substances Act. Two of the common active ingredients in “Bath Salts” are Mephedrone Methylenedioxypyrovalerone, also known as MDPV (synthetic cocaine)

The penalties for having these “bath Salts” would be a state jail felony for those who have less than 1 gram,a second-degree felony for possessing 1 gram to 4 grams, and a first-degree felony for possessing 4 grams or more, but less than 400 grams.

Source: http://ocsheriffsoffice.com/

Dangers/Legal Issues In 2010 there were 303 calls about MDPV (bath salt)

products according to the American Association of Poison Control Centers’ National Poison Data System (NPDS).

As of June 30, 2011 poison centers reported 3,740 calls (2,371 calls as of May 31, 2011). This shows the trend of how popular this class of drug has become, and the dangers associated with its increased popularity ( over 12 times as many calls in the first 6 months of 2011 than there were for all of 2010 ).

Energy Drinks

Potential DangersAccording to a study don’t by the University of

Texas Health Science Center at Houston and the University of Queensland in Australia..

• Energy drinks that contain high levels of caffeine warned of possible effects on blood pressure, heart rate and brain function.

• There have been 4 “documented cases of caffeine associated deaths” as well as 5 cases of seizures associated with consumption.

Sugar High..A 16 oz. can of an energy drink may contain up 13 teaspoons

of sugars and the amount of caffeine in 4 or more sodas.

SOMEONE Call the FDA..However, energy drinks have labeled

themselves as a “dietary supplement” which means the FDA doesn’t have authority to regulate them like they do sodas.

Interesting FactsAccording to report by the National

Institute of Health…

In the US, an OTC stimulant medication contain 100 mg of caffeine per tablet.

(e.g. NoDoz) must include warning signs about the product, whereas as a 500 mg energy drink can be marketed with no such warning and not info on caffeine

dose amount in the product.

Possible Withdrawal SymptomsHeadachesMood SwingsTrouble ConcentratingBad case of the jitters

bolh media bath salts, and energy drinks

Health & Medicine