body of knowledge introduction
TRANSCRIPT
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We are leading a bold new approach in preventative care. The Body of Knowledge makes it easy to adopt and sustain healthy life habits.
Proven diet and exercise choices become habits through a progressive, highly actionable system without journaling or calorie counting.
THE PROBLEM 90% of people who go on a diet
gain the weight back within 2 years.
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*1 -Abstract Journal of American Medicine (JAMA)*2 -Report on Critical Health issues (CDC)
MOST PEOPLE SIMPLY RETURN TO THEIR OLD HABITS
60% of the US population struggles with weight loss issues*1
Over 50% of population at levels of risk for key health indicators: BMI, Hypertension, Cholesterol and Fitness/Activity levels.
*2
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BEHAVIOR MODIFICATION We are engaging with people through a series of achievable steps that gradually
increase their health and fitness by influencing their daily routines. We then introduce awareness of the causes and effects of their choices and activities.
We begin with the most rapid path to noticeable results: meal frequency We then go to work on adjusting diet choices and finally, add progressively
challenging levels of exercise, designed to build muscle mass.
HEALTHY HABITSKNOWLEDGE +
PRODUCTS FITNESS
Exercise / Muscle MassMeal Frequency Nutrition
PERMANENT HEALTHY
LIFESTYLE
1. 2. 3.
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MARKET FOCUS Anyone can benefit from the Body of Knowledge. We are primarily focused on the 60M average people who are overweight. We can make a significant difference by simply giving people the tools to
adopt healthy live habits…
32% Obese
28% Overweight 60 Million (average) people
40% Healthy
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OUR SCIENCERESULT
Reduce FAT STORAGE HORMONE
Reduce Insulin SpikesReduce Bad Cholesterol
Control Diabetes
WHENMeal Frequency5-6 Meals x Day2-3 Hours apart
HOWFist-sized Portions
2:1 and 1:1Carbs to Protein Ratio
Reduced Sodium
WHATFood Choices1. No Changes2. B-OK A+B Sub3. Personalized
RESULTFAT BURNINGMore Stability
StrengthEndurance
Energy
WHENTraining Frequency
2-4 days a week2-3 Days Rest
HOWB-OK Switch TrainingB-OK 123-ABC Plans
WHATWorkout Choices1. No Changes2. BOK Core/Link/Extr3.Personalized
DIE
TEX
ERC
ISE
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OUR SCIENCE
MEAL FREQUENCYControl Fat Storage Hormone
Even out insulin spikes, maintain steady blood sugar
levels.
THE FAT COCKTAIL
FAT BURNING METABOLISMSwitch Training
Exercise designed tobuild muscle mass.
Salt(Sodium)
Sugar(SimpleCarbs)
FatProduction
=+
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THE B-OK APP FIRST: Engaging meal frequency reminders simply deliver rapid, tangible results.
SECOND: incorporates exercise reminders in gradual path to fitness.
THIRD: Wisdom that reinforces healthy habits is more actionable and easier to retain than reading books or watching videos.
ONGOING: Continues to educate and prompt about what to eat, when to eat and and how to exercise and how often so people stay on track, and succeed longterm.
ChooseYour Coach
Who would you most like to help you to meet your goals?
SteveChrisMargo
Breakfast
KTake half the food portion
you would normally eat
for breakfast...
Save it in a baggie for
a late morning snack...
Alert by device at breakfast
time message spoken and
delivered by the selected
guide
Link to online content >>
more...
frequencyKnowledge bite #1 of
10 About meal
frequency,
combined with
a simple clear
graphic to
show how this
works
+/-
TIP: Pack a spare baggie for lunch
Contextual soundbites pop-up to give meaning to the actions people follow
THE B-OK APP
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COACHING PLATFORM ACCELERTATED PROGRESS AND SUBSCRIPTION SERVICES
Coaching is offered as part of an optional paid subscription. The system is designed to keep people on track through a process of checklists and actions designed to keep people on track.
The model is similar to Uber drivers, in that does not require experienced taxi drivers, so much as enthusiastic, trustworthy people with interest and motivation.
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NUTRITION SUBSCRIPTIONSWe include at least two tiers of food options as part of our diet, nutrition subscriptions.
1. High quality, selections of full meals delivered2. Curated boxed snack products that are head-
and shoulders above leaders in the weight-loss food business.
SNACK/ MEAL SNACK/ MEAL
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APP AS A HUB FOR SUBSCRIPTIONS
COACHING PLATFORM BRINGS CUSTOMERS,
CROSS-SELL FOOD AND EXERCISE OPTIONS
NUTRITIONCURATED SNACKS, COMPLETE DELIVERED
MEALS SUPPLIMENTS ETC. BRING CUSTOMERS, CROSS-SELLS COACHING AND
EXERCISE OPTIONS
GYMS HEALTH CLUBS BRING CUSTOMERS, CROSS-SELL COACHING AND FOODS.
We deliver multiple points of value. Each of our channel partnerships is an inbound source of high-conversion customers. Each channel also reinforces sustained
subscriptions to our services and products. The simple prompts and reminders from the app keep people on track and function as an ongoing point of contact.
PARTNER INTEGRATIONSHEALTH AND WELLNESS PROGRAM PARTNERS (we have identified several that drive traffic)
METRICS & MONITORINGTRACKING OUTCOMES
REINFORCEMENT & REWARD
CUSTOMER ACQUISITION 1. Customer acquisition through product and service partnerships. We
have worked these referrals into the business model, where partners have an interest in directing customers to us in what we believe will be a relatively frictionless marketing environment.
2. Groups and Friends & Family plans with shared coaching
3. Sharing and social media mechanisms at key milestones announcing successes.
4. Health and Wellness programs as consultative and subscription services (sales and outbound).
5. Direct marketing model through SEO/ SEM promotion, targeted advertising and PR.
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REVENUES REVENUE STREAMS1. DELIVERED FULL MEALS $150 - 250 PM local meal services2. CURATED PACKAGED GOODS specific meals, snack foods and
beverages delivered on a regular basis as a subscription. $30-50 PM3. COACHING SUBSCRIPTIONS $5 - 39 PM per seat4. Licensing of content and Application to Health and Wellness programs.
COSTS1. Customer acquisition and channel partner support.2. Revenue share with coaches3. Sales and management staff
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MARKETPLACE
Guide to Health and Fitness Apps -2015
Fooducate Site - - - Y
Y - - -
Y Y Y Y
- - Y -
Y - Y -
Y - Y Y
Cal Y Y -
Cal Y Y -
Cal Y - -
- Y - -
Y 1/2 Y -
- - Y Y
Sche
dule
App
Food
/ Sna
cks
Coa
chin
g
Educ
atio
n
Sche
dule
App
Food
/ Sna
cks
Coa
chin
g
Educ
atio
n
WEIGHTLOSSWELLNESS PROGRAMS / Apps
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TEAMDr. Robert Moore Founder and Author of the Body Of Knowledge and the Fit Family Forever series. Health and fitness expert. Doctor and Surgeon and head of his own practice.
David Shantz CMO, has had a key role in the early stages of over 25 venture-backed start-ups, including several leading mobile apps. Creative Director at WildOutWest (incubator)
Steve Latham COO, Co-Founder and serial entrepreneur. Founder of Encore Metrics and CEO of Spur Interactive, Harvard MBA
Tech Lead CTO, lead tech has background in mobile technologies and mobile web
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ADVISORS / CONTRIBUTORSJenna Anding, Ph.D., R.D., L.D.Extension Associate Department Head - Department of Nutrition and Food Science, Texas A&M University
Phillip BeckettDirector - Patient Clinical Services, Clinical Application Development Services, Baylor College of Medicine
William BaunManager - Wellness Programs, M.D. Anderson Cancer Center
Richard BudayPresident, Archimage, Inc.
Beth CarlsMind Oh
David ChisholmCEO, Chisholm Capital Management LLC
John P. Foreyt, Ph.D.Professor - Department of Psychiatry and Behavioral Sciences / Department of Medicine, Baylor College of Medicine
Drew KahnCEO, Houston Northwest Medical Center
Rohit Kashyap, M.D.Partner, IKP Family Medicine
S. Keith Klein IV CCN, CNCEO, Institute of Eating Management
Kenneth Goodrick. Ph.D.Associate Professor - Family & Community Medicine Department, Baylor College of MedicineÂ
Steve GreenbergAttorney at Law - Corporate Legal counsel
Jonathan LackExecutive Director, Houston Wellness Association
Suzanne Kneuper, MSSenior Research Assistant - Family and Community Medicine, Baylor College of Medicine
Catherine Kruppa, MS, RD, LDNutritionist, Advice For Eating
Mark LeBlancPresident, The Wellfit Group
Walter LeLuxPrinciple, Health Task
Carmen Mikhail Ph.D.Director - Eating Disorders Clinic, Texas Childrens Hospital Assistant Professor, Baylor College of Medicine
Mark Natoskie, M.D., M.B.A.Vice President and Chief Medical Officer, Humana Houston Operations
Mark PeacherProtechnics Division, Core Laboratories
Ross ShegogAssistant Professor, Center for Health Promotion & Prevention Research,UT-School of Public Health
Emmannuelle SchulerOffice of Intellectual Property Management, University of Houston
Neal SpruceCEO, Apex Fitness
Richard R. Suminski, Ph.D., M.P.H.Associate Professor of Physiology, Kansas City University of Medicine and Biosciences
Wendell Taylor, Ph.D.Associate Professor, Behavioral Sciences and Health Promotion School of Public Health Center for Health Promotion and Prevention Research,University of Texas Health Science Center at Houston
William W. Wong, Ph.D., F.A.C.N.Professor - Department of Pediatrics, Baylor College of MedicineDirector - Gas-Isotope-Ratio Mass Spectrometry Laboratory,USDA/ARS Children's Nutrition Research Center
Abraham Winkelstein, M.D.Partner, Digestive Specialists, PA
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MILESTONES2006 First Edition of Body of Knowledge Book
Published by BridgeWay Books
2007 Haliburton Health and Wellness Program
2008 Fit Family Forever series multimedia / TV production
2016 B-OK Application Launch
2009 BOK system Incorporation / Metrics Lab Partnership
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USE OF FUNDS $500 k Seed round
$ 150k App completion optimization and testing: IOS / Android$ 75k Infrastructure - using existing offices in Dallas$ 150k Marketing and Promotional$ 125k Operations
NEEDS Introductions to Nutritional Products and Food services
App DistributionApp Promotion
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For the majority of people - patterns of behavior are entrenched and difficult to break out of.
We have developed the tools and structure to guide people step-by-step through gradual adoption of healthy life habits.
Starting with simple changes, then through contextually relevant soundbites giving the rationale for change and
rewards for actions. We help people to make adjustments that make it easier to get to each new level of health and fitness.