BOD’S REPORTBOD’S REPORT

RECAP ON DAY 3’s SESSION RECAP ON DAY 3’s SESSION

Prepared by: Sanda, Lin & RayPrepared by: Sanda, Lin & Ray

PreliminaryPreliminary

Started at 8.55am, 10 minutes late, from scheduled time – Started at 8.55am, 10 minutes late, from scheduled time – 8.45am. This is because we have to wait for few participants who 8.45am. This is because we have to wait for few participants who came late.came late.

Start the day with recap of previous day’s session by BOD for that Start the day with recap of previous day’s session by BOD for that day.day.

A new BOD was appointedA new BOD was appointed Mr. Cop had introduced the day’s session and the topic being; Mr. Cop had introduced the day’s session and the topic being;

Essentials of Enterprise Development; why and how. He further Essentials of Enterprise Development; why and how. He further welcome the presenter.welcome the presenter.

The presenter introduced herself. Name: Ms. Tidarat Tiyajamorn The presenter introduced herself. Name: Ms. Tidarat Tiyajamorn in short (Joo), Silk Net Manager.in short (Joo), Silk Net Manager.

A real testimony of Farmers Network – the Silk Net experienceA real testimony of Farmers Network – the Silk Net experience

Silk Production/market - Silk Production/market - SILK NET SILK NET EXPERIENCEEXPERIENCE

Silk Net is the name of both the company and it is also the Brand Name of their Silk Net is the name of both the company and it is also the Brand Name of their productproduct

The Silk production started from worms that feed from leaves of Mulberry plant. The Silk production started from worms that feed from leaves of Mulberry plant. This plant can grow well in the North east provinces of Thailand which covers This plant can grow well in the North east provinces of Thailand which covers around 1/3around 1/3rdrd of the countries land mass. of the countries land mass.

Sericulture Development in ThailandSericulture Development in Thailand This plant does not have season hence it is well suited in this type of climateThis plant does not have season hence it is well suited in this type of climate Government interested in Silk production because of its potential in this part of the Government interested in Silk production because of its potential in this part of the

region.region. Most of farmers are female, low level of educationMost of farmers are female, low level of education Focus – promote communityFocus – promote community Thailand Silk is Unique from others, hence there is no competitionThailand Silk is Unique from others, hence there is no competition Promote their own productPromote their own product Market is determine by their populationMarket is determine by their population Market Trend - organic, and green hence, this product meets this requirement Market Trend - organic, and green hence, this product meets this requirement

therefore has high chance of growththerefore has high chance of growth

Highlight of main topics Highlight of main topics covered:covered:

Silk production in community, all process in a family, in Silk production in community, all process in a family, in every silk villagesevery silk villages

Silk Market involves; community to middle man to Silk Market involves; community to middle man to weaving factories and weavers group to products to weaving factories and weavers group to products to Export market and Domestic market.Export market and Domestic market.

Communities did not fully satisfied with net income. Communities did not fully satisfied with net income. This is because their hard work did not paid offThis is because their hard work did not paid off

Problem like; producers decreased, poor coordination Problem like; producers decreased, poor coordination among agencies, weak marketing etc..among agencies, weak marketing etc..

This resulted in the establishment of SILK NET.This resulted in the establishment of SILK NET. Development of Silk Net: this is a participatory Development of Silk Net: this is a participatory

development process. 1996 – 2000 Business networkdevelopment process. 1996 – 2000 Business network

Cont..Cont..

Concept in Developing Silk Net e.g. Self-Concept in Developing Silk Net e.g. Self-organization, Profit organizationorganization, Profit organization

Silk Net Objectives e.g. to increase the Silk Net Objectives e.g. to increase the efficiency of the groups which are efficiency of the groups which are network membersnetwork members

Development Process includes; identify Development Process includes; identify problems and needs, draw objectives problems and needs, draw objectives and policy, capacity buildingand policy, capacity building

Value Chain and Silk Net Value Chain and Silk Net InterventionIntervention

Production Design & Development, Finished Production Design & Development, Finished Products and MarketingProducts and Marketing

What they do:What they do: Build up trust among members, Assign Build up trust among members, Assign

selected product to each group, Professional selected product to each group, Professional Building, Set up standard price and quality, Building, Set up standard price and quality, focus on fabric and finished products, focus on focus on fabric and finished products, focus on fair trade market, collection based and fair trade market, collection based and outsourcingoutsourcing

Summary on feedback from group Summary on feedback from group discussion – lesson learneddiscussion – lesson learned

Group 1: Issues:Group 1: Issues: Management By ObjectivesManagement By Objectives Member participationMember participation Involve, group activitiesInvolve, group activities Maximize benefits and reducing costMaximize benefits and reducing cost Reduce risks associated with suppliers, Reduce risks associated with suppliers,

marketing failures, transportation and othersmarketing failures, transportation and others

Cont….Cont….

Group 2: ProductionGroup 2: Production Group/clusters – important conceptGroup/clusters – important concept Women participationWomen participation Diversification of productsDiversification of products

Cont…Cont…

Group 3: MarketGroup 3: Market SME should increase Investment in production & SME should increase Investment in production &

development to satisfy the Hi-ended marketdevelopment to satisfy the Hi-ended market SME’s should focus on high standard quality to SME’s should focus on high standard quality to

maximize the number of sale hence, increase maximize the number of sale hence, increase profitabilityprofitability

Groups involve in the production of raw materials Groups involve in the production of raw materials should be encouraged to finished product instead of should be encouraged to finished product instead of Export Raw materials.Export Raw materials.

Cont..Cont..

Group 4: Impact of Networking of Group 4: Impact of Networking of community Business community Business Increase productivityIncrease productivity Information sharing is importantInformation sharing is important Fair trade, better coordination, equal Fair trade, better coordination, equal

opportunity, cooperationopportunity, cooperation Create conducive business environmentCreate conducive business environment

General feedbacks:General feedbacks:

Breakfast, tea break, lunch at kaiamfisher and shopping and dinner at the Breakfast, tea break, lunch at kaiamfisher and shopping and dinner at the complex was very good.complex was very good.

Some participants were sleeping during session and BOD had to do energizer Some participants were sleeping during session and BOD had to do energizer to make everyone awaketo make everyone awake

Suggestion: Serve ginger tea during break time to reduce sleepiness during Suggestion: Serve ginger tea during break time to reduce sleepiness during sessionssessions

The whole day lecture is too much. We can have more energizing exercise The whole day lecture is too much. We can have more energizing exercise every 2-3 hoursevery 2-3 hours

Some participants came in late for sessions and it was suggested that those Some participants came in late for sessions and it was suggested that those who came in late will be fined for 100bth – can we agree or any suggestion?who came in late will be fined for 100bth – can we agree or any suggestion?

Chairs need to be fixed or good chairs to be allocated to ladiesChairs need to be fixed or good chairs to be allocated to ladies BOD to say word of thanks to presenters from outside at the end of their BOD to say word of thanks to presenters from outside at the end of their

sessionssessions When we go for site visit, we suggest that MI to buy souvenir as present to When we go for site visit, we suggest that MI to buy souvenir as present to

concerned organization. BOD, on behalf of participants, to present the concerned organization. BOD, on behalf of participants, to present the souvenir.souvenir.

Finally, Mood Parameter – please do not forget to tick your mood before Finally, Mood Parameter – please do not forget to tick your mood before leaving the class at the end of the dayleaving the class at the end of the day

AnnouncementAnnouncement

Silk product display at 5:00 pm – mekong Silk product display at 5:00 pm – mekong instituteinstitute

Trip to Bangkok, we leave here Thursday Trip to Bangkok, we leave here Thursday morning, arrive bangkok in the night. Friday morning, arrive bangkok in the night. Friday morning – visit to kings palace. Friday morning – visit to kings palace. Friday afternoon to early Saturday free for shopping. afternoon to early Saturday free for shopping. We will depart for khon kaen 2pm on Saturday.We will depart for khon kaen 2pm on Saturday.

Selection of new BOD.Selection of new BOD.