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TRANSCRIPT
Flickr Photo Credit Lars Plougmann
Ten Golden Rules Developed the Curriculum for the
University of San Francisco Internet Masters Certificate
Moderator: Jay BerkowitzTenGoldenRules.com
Jeff Klein, Webmaster, NCCI
Kathryn Parsons DamagedCars.com
Joe LaratroTandem Interactive
Flickr Photo Credit Lars Plougmann
• What are the different kinds of Search Engine Marketing and what are the most important strategies and tactics for business today.
• Search Engine Optimization (SEO) and Local SEO (Jeff)
• Pay Per Click (PPC) and Analytics (Joe)
• Search Marketing Strategies on a Small Budget (Kathryn)
• Jeff Klein is a 13‐year veteran of IM
• Since 2002 Webmaster for the National Council on Compensation Insurance (NCCI)
• In 1998 Mr. Klein founded Power Play Markatingwith clients that include Team USA and Duke Basketball Mike Krzyzewski (CoachK.com)
• Bachelor’s Degree in Communications from Goucher College and a Master’s Degree in Sports Administration from the University of Miami
• 12 Years of Pure SEO / SEM
• Yahoo Strategic Provider Program, MSN Search Council, Microsoft Certified Trainer
• WebmasterWorld’s Pubcon Advisory Board
• University of San Francisco’s Online Marketing Master’s Certificate Program Instructor
• Former President of SFIMA
• Ten Golden Rules first employee
• Director of Marketing DamagedCars.com
• In-House Internet marketer, SEO/PPC, 10+ years.
• Besides being an internet marketer, also a personal finance counselor.
• Money saving tips today to help your business.