Property Marketing

P R O P O S A L

Marketing Proposal

Prepared for: Judith Simon

10922 Bob White

Houston, TX

Presented by: Amy Smythe Harris

January 18, 2010713-503-2529www.woodland-homes.com

Choosing A Real Estate Sales RepresentativeOur Professional Profile

Over 10 years as a full time real estate professional, Sales Manager for a local Real Estate company, and also a resident of The Woodlands has enabled AMY SMYTHE HARRIS to really understand the north Houston area market. When she sits down to discuss your housing needs when buying - or reviews her comprehensive, written marketing plan to help you sell your home - she brings with her a complete knowledge of the community and the changing market conditions.

Amy is dedicated to serving your needs. Amy’s people skills, management abilities, customer service expertise, and fresh marketing ideas will make for a strong real estate partnership with her clients

Amy is committed to providing you with a “premier level of customer service”.

Step one: identify the unique lifestyle benefits of

your property and neighborhood . Use these unique

features to paint a multi-sensory picture that

highlights the specific features and benefits

recognized by the “right buyer” as their “dream

home”. Your input in this step will be invaluable.

Step two: Incorporate these unique lifestyle

benefits and features into all of the marketing and

promotional medial( internet, photo listing

publication, MLS, co-operative showing

suggestions, corporate relocation, etc.)

Step three: Determine who the “right/best buyers”

are and direct our property promotions and

advertising towards this identified target market.

Target MarketingImproves The Probability that we will find the

“RIGHT” Buyer for

Your Home.

My First Goal is to sell Your Property

For Top Dollar.

When We Expand the Buyer Pool, We Increase the Chances of Creating Competition for Your Home

Comprehensive multi-

media marketing,

advertising and

promotions

Local, regional, national

and global exposure

E-empowerment strategies

that maximize the

marketing power and

reach of the internet

Competition Among more than one ‘right buyer’ will meet your goal of the highest

possible price for your home.

0%

10%

20%

30%

40%

50%

60%

70%

Local Area Buyers

Greater Houston Buyers

Out of Town Buyers

I am committed to be your advocate in

the negotiating process to help you

achieve a better bottom line

My Second Goal is to sell your Home in the Shortest Amount of

Time Possible.

A faster sale will mean

* MORE Money

to YOUR BOTTOM LINE

* LESS Inconvenience for Your Family.

Internet marketing will reach

buyers locally, regionally, nationally and internationally

To expand the buyer pool our technology department has registered our Internet sites with the Web’s most prominent search engines. Photo and property Information on your property will be featured in the most popular and frequently visited Internet portal sites.

www.realestate.msn.com

Over 80% of all buyers today start their home search on the web. By focusing my marketing strategy to the web, I am wanting to attract the biggest pool of buyers for your home! Locally, Nationally and Internationally!!!

To keep you informed of what is happening in your

neighborhood, Neighborhood Market Updates will

automatically email you with new listings, any

homes that go under contract and price changes in

your market area.

NEIGHBORHOOD MARKET UPDATES

+Yard Signs

+Agent Flyers

+Open Houses

+ Local Print Ads

+ Office Tours

+ Direct Mail

We offer traditional marketing to reach the local buyer Including:

And More...

Our hundreds of yard signs create a continuous pool of prospects who call

our agents and attend our open houses.

Service. Trust. Safety.Guaranteed!In addition to my marketing plans, I am committed to providing you with a PREMIER level of customer service…courteous, candid, accessible, dependable and responsive.

I pledge to keep you informed every step of the way and to deliver what I promise.

I Guarantee It!

If you are unhappy with my services…you can terminate the listing for a fee.

•Place a Realty Associates sign on the property•Perform a comprehensive COMPARATIVE MARKET ANALYSIS• Enroll the property in the MULTIPLE LISTING SERVICE• Conduct a tour for the local REALTORS• Notify the neighbors that the property is on the market with Just Listed Cards• Notify other agents about the property• Conduct Open Houses for prospects and associates• Produce PROPERTY BROCHURES with color photographs & property descriptions• Promote the property to other agents at sales meetings •E-mail virtual flyer to local realtors• Canvas other neighborhoods with Just Listed cards to locate prospects• Utilize a lockbox to facilitate ease of showings• Monitor listing and sales activities to maintain competitive position in the marketplace• Place SPECIAL FEATURES CARDS on property to point out highlights to prospects• Advertise in Homes Magazine to expose property• Advertise your property on the internet Real Estate Sites• Place a virtual tour of your home on our websites• Include a one year home protection plan for purchaser• Email traffic reports from HAR at least once a month•Put photos of home into the MLS system• Include average utility costs• Follow-up on showings to obtain prospects' reactions• Email marketing reports to twice a month.• Involve the homeowner to maximize marketing position

Pricing

Determining Your Home’s PriceDetermining Your Home’s PriceConditions that do not affect the price of

your home:

• The profit you wish to make from the sale.

• The amount of money you’ve spent on

improvements.

• What other sources, such as friends and

appraisers, have told you it’s worth.

• What you originally paid for the home.

Determining Your Home’s PriceDetermining Your Home’s PriceWhat factors influence the pricing of your home?

The real estate market is constantly fluctuating, so pricing is

not an exact science. Rather, it’s a reasonable figure derived

from a number of different components, such as:

• The status of the current real estate market.

• The expertise and market knowledge of your real

estate representative.

• Hard facts such as lot size, square footage and

condition of your home.

• Desirability factors, including location, special

amenities and property attributes.

• Selling and listing prices of comparable homes.

• A sophisticated real estate marketing plan.

• Your level of motivation.

Determining Your Home’s PriceDetermining Your Home’s PriceWhat factors influence the pricing of your home?

The real estate market is constantly fluctuating, so pricing is

not an exact science. Rather, it’s a reasonable figure derived

from a number of different components, such as:

• The status of the current real estate market.

• The expertise and market knowledge of your real

estate representative.

• Hard facts such as lot size, square footage and

condition of your home.

• Desirability factors, including location, special

amenities and property attributes.

• Selling and listing prices of comparable homes.

• A sophisticated real estate marketing plan.

• Your level of motivation.

Determining Your Home’s PriceDetermining Your Home’s PriceWhat factors influence the pricing of your home?

The real estate market is constantly fluctuating, so pricing is

not an exact science. Rather, it’s a reasonable figure derived

from a number of different components, such as:

• The status of the current real estate market.

• The expertise and market knowledge of your real

estate representative.

• Hard facts such as lot size, square footage and

condition of your home.

• Desirability factors, including location, special

amenities and property attributes.

• Selling and listing prices of comparable homes.

• A sophisticated real estate marketing plan.

• Your level of motivation.

The Danger of OverpricingThe Danger of OverpricingWhen setting a price, why not ask for the moon?

Make no mistake, we want you to get the best possible

price for your property. However, when a home is priced

too high for the market:

• It attracts lookers, not

legitimate buyers.

• It implies that you aren’t

motivated to sell.

• It reduces the number

of showings.

• It helps the competition

look better.

• If it doesn’t appraise at the higher price, a

buyer may not be able to secure a loan.

• You may ultimately have to drop your price

below market value in order to sell.The Danger of OverpricingThe Danger of Overpricing

As the graphic below indicates, the best offers often come

when a property is newly listed - if priced too high, it’s difficult

to create the momentum necessary to sell your home at the

highest price in the least amount of time.

Showing Your HomeShowing Your HomeHere are some ways you can help the process go smoothly

when the property is shown:

• Maintain your home in ready-to-show condition.

• “Showcase” your home.

• It is best to leave when the buyers are here.

• Confine pets.

• Reserve comments until buyers have left.

• Observe safety precautions.

The Seller’s RoleThe Seller’s RoleHow can you make a positive first impression?

The correct staging of your home can go a long way

toward achieving a successful sale at the highest price.

• Exterior clean-up

• Landscaping

• Paint

• Carpets

• Windows

Showing Your HomeShowing Your HomeHere are some ways you can help the process go smoothly

when the property is shown:

• Maintain your home in ready-to-show condition.

• “Showcase” your home.

• It is best to leave when the buyers are here.

• Confine pets.

• Reserve comments until buyers have left.

• Observe safety precautions.

The Seller’s RoleThe Seller’s RoleHow can you make a positive first impression?

The correct staging of your home can go a long way

toward achieving a successful sale at the highest price.

• Exterior clean-up

• Landscaping

• Paint

• Carpets

• Windows

Showing Your HomeShowing Your HomeHere are some ways you can help the process go smoothly

when the property is shown:

• Maintain your home in ready-to-show condition.

• “Showcase” your home.

• It is best to leave when the buyers are here.

• Confine pets.

• Reserve comments until buyers have left.

• Observe safety precautions.

The Seller’s Role

Survey Your Floor Plan or the Name of the Plan Completed “Seller’s Disclosure” Mortgage Name, Address, Phone Number and Loan Number “Things We Like About our Home” “Children in the Neighborhood” Utility Bill Record Social Security Numbers on the Listing Agreement Amount of your Home Owner’s Maintenance Fee Check to Home Owner’s Association for Packet Key Appraisal (if square footage is in question) List of Upgrades and Improvements

Information I Need From You: