boards so far

7/30/2019 boards so far..

1/18

Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /

01/05BRIEF

To create a visual identity and brand for upcoming photographer Ella Ruth with a

focus on print based design as well as online platforms such as blogs and websites.

CONCEPT

Create an identity that is representative of Ella and her personality but also

compliments her style of photography without overpowering her work with a focus

on keeping the overall look quite contemporary using just a typographic based logo

that works on its own and with photographs.

dELIVERABLES

100 x Portrait Double sided matte business cards / 100 x Landscape Double sided

matte business cards / Printed Portfolio / Website Proposal.

BRIEF 1 / ELLA RUTH PHOTOGRAPHY


2/18


02/05/BRANDING

Ella already had a clear image in her mind of what type of logo would suit her

practice but working together we were able to develop her ideas into something

that is more rened and works across a range of print and screen based outcomes.

LOGO

The logo needed to be quite simple yet have enough character to work with her

photography without overpowering her work too much. The logo was made with a

typeface that was available in a range of different weights.


Font Family : Lato

Lato Hairline

Lato Hairline Italic

Lato Light

Lato Light Italic

Lato Regular

Lato Italic

Lato Bold

Lato Bold italic

Lato Black

Lato Black Italic

Lato Black

Lato Light

LATO BLACK

LATO LIGHT

Logo Lato Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

123456789

Lato Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

123456789

Details - Ella Ruth

Typeface - Lato Black / Tracking : 28

Details - Photography

Typeface - Lato Light / Tracking : 50

Final Logo

Colours

Working with a typeface that still appeared to be quite subtle whilst it was

uppercase so it didnt overpower or dominate any of the photographs. Choosing to

keep the logo either black,, white or grey rather than a range of colours so it doesnt

clash and can be changed according to the photograph it needs to work with.


3/18

03/05FORMAT

As Ella works with both portrait and landscape photography it made sense to

produce two sets of cards so that the layout worked well on both sides. Also

ensured there was atleast 2 copies of each design.

BUSINESS Cards

We came to the decision that the cards should be produced from moo.com as it

easily gives the option to have multiple designs which was ideal as it allowed Ella to

showcase a range of her photographs.

Specification

100 x Landscape / Portrait Double sided matte business cards

32 Landscape Images / 18 Portrait Images

84mm x 55mm + 4mm bleed

350gsm Matte Laminated Stock




4/18

04/05PDF PORTFOLIO

As not all potential clients need to a physical copy the portfolio, me and Ella decided

it would also be appropriate to design a PDF portfolio that could be uploaded to

issuu with the link included in email footers for people to access or, the PDF emailed

to individual clients.

Stationery

Producing letterheads, compliments slips, invoices and model release forms which

all have different photographs on the reverse side, but also come with the option of

just being grey on the reverse. Each item has a range of 3 photographs that can be

used on the reverse side.

printed portfolio

A 12 page A5 sized printed portfolio to be sent out to potential clients with a range

of 6 postacrds and a business cards packed in a clear cellephane bag. Choosing a

product that was easy to create and not to large so that it is more economical to

post. Portfolio to be updated bi-monthly.




5/18

05/05PROPOSAL

As it stands this is a proposal for the website which is something that I will look to

work on at a later stage. A domain name and hosting has already being purchased

which currently has a holding page letting visitors know that there will be a new

website soon.

Website

A 4 page website with an about, contact, portfolio and home page. Portfolio to be

viewed using lightbox, making it easier to look through photographs after having

clicked on a specic thumbnail. Homepage consists of an image that fades and

changes every 3 seconds.

Concept

The idea behind the proposed website is to ensure that it is easy to navigate and

really focuses on the photography without being too distracting. Keeping a central

layout to match the printed stationery but using a white background insread of grey

with the logo being grey.



H o m e P o r tf o l i o A b o u t C o n ta c t

>>

>>

H o m e P o r tf o l i o A b o u t C o n ta c t

>>

>>

H o m e P o r t fo l i o A b o ut C o n ta c t

>>

>>

H o me P o r tf o l i o A b o u t C o n ta c t

Im EllaRuth,acreativefreelancephotographer

upfor all kindsofphotography adventures!Im

EDVHGDFURVV6KUHZVEXU\/HLFHVWHU6KHIHOG

butofcoursehappy to venturefurther.Dropme

an email or givemea call to bookyour shoot.

H o m e P o r tf o l i o A b o u t C o n ta c t H o m e P o r t fo l i o A b ou t C o n ta c t

>>

>>

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queeosseni muscipici bea

quasalit,serorem evene

delitautreptatlabidutex el

magnimagnienditisillandis

isquunti occum,si optam

FXVFLHQGDQWRIFLHQLKLFLD

H o m e P o r t fo l i o A b o ut C o n ta c t

>>

>>

Usapietexpeliqui core

siniam asmagniscoresetet

queeosseni muscipici bea

quasalit,serorem evene

delitautreptatlabidutex el

magnimagnienditisillandis

isquunti occum,si optam

FXVFLHQGDQWRIFLHQLKLFLD

H om e P or tf ol io A b ou t C on ta ct

To getin touch you can dropmean email:

[email protected]

or call meon:

+44(0)7969281635


6/18


01/04BRIEF

A research based investigation of branding and identity with a focus on nding out

what alternative career Graphic Designers & Illustrators would consider.

CONCEPT

The whole focus of this brief was to be able to get in touch with designers and

studios that I am interested in to nd out about their alternative career and produce

a range of prints that could be sent out to each individual with a focus on developing

a project that has a focus on branding and identity.

DELIVERABLES

24 individual Identities / Individual A3 Print / A3 Generic Print / Printed Publication

BRIEF 2 / Alternative Careers


7/18


02/04FORMAT

Producing A3 format prints as each designer will then recieve their individual print

a long with a print that includes all 24 branded identities,

Branding & Identity

Working on creating a visual identity for each designer according to their chosen

career choice. Chose to work with just black rather than full colour as it works

better like this aesthetically.

Careers

Chose to develop a total of 24 visual identities (Including my own) from all of the

reserach I had gathered according to the designers who had got back in touch with

me in a set amount of time.


Architect

GREIG ANDERSON

EFFEKTIVE

Artist

JOE GILMORE

QUBIK

Astronaut

MICHAEL C PLACE

BUILD

Waste disposal services (Bin man)

PHIL MCDONALD

Builder

ANDY LODGE

Butcher

ALEX ATKINSON

THE CONSULT

Chef

MARTIN FARRAR- SMITH

MANIFEST COMMUNICATIONS

Childrens musical entertainer

MARK HOWE

Demolition Man

MR BINGO

Doctor

JOHN WATTERS

Dog Stylist

AMBER SMITH

Dog Walker

MATT TOMLIN

WORK DESIGN

Film Maker

STEFAN SAGMEISTER

SAGMEISTER & WALSH

Furniture Designer

JONATHAN RAGG

STOCKS TAYLOR BENSON

Gardener

LEE GOATER

Geography Teacher

ANTHONY BURRILL

Homeless

CRAIG OLDHAM

MUSIC

Librarian

ROBBIE PORTER

3D Model Making

MARK DIGGINS

KENT LYONS

Professional scuba diver

FRED BATES

Scriptwriter / Screenplay writer

STEPHEN WOOWAT

ELMWOOD

Rally Driver

EUAN WEBSTER

WORK DESIGN

Tattoo Artist

SI SCOTT


8/18


03/04INSERT

A small insert to be included in each tube which thanks each designer for getting

back to me with their answer, again stamped with my logo.

PRINTS

Printed onto A3 grey stock and individually stamped with my own logo, adding a

personal touch to each of the printed before theyre sent out to designers.

Packaging

Using a standard brown A3 postal with the address and alternative careers logo

printed in a repeat pattern onto clear sticker paper.



9/18


04/04Finish

Front cover printed onto a red stock with black foil and inner pages printed onto

the same stock as the accompanying prints.

PUBLICATION

12 page A5 printed publication, includes all 24 identities as well as the original

written answer from each designer. Quotes are in alphabetical order acording the

career choice with each logo being number and matched up to the quote.

FORMAT

Chosing to keep it as A5 format, due to the number of pages and amount of content.

Starting with a message from myself, followed by 2 double page spreads with the

identites with the remaining pages having the quotes.



10/18


01/04BRIEF

A print and packaging based investigation of greetings cards, with a focus on

creating a range of Christmas inspired, Make your own cards for children aged

between 4 - 11. With a primary focus on allowing parents to engage with craft

based activites with their children.

CONCEPT

Every year millions of people will exchange Christmas cards, the Make your own

series allows the individual to create something that is much more personal as well

as being a creative activity that engages young children.

DELIVERABLES

A packged set of Make your own Christmas cards / Range of 3 ready made designs

foiled cards / Gift wrap

BRIEF 3 / YCN / UK GREETINGS


11/18


02/04COMPETITION

To make the concept more intercative individuals have a chance to photograph the

design they have made and share it either on Twitter or Facebook with the chance

to win a Christmas hamper from UK Greetings.

Branding

Logo can be altered and applied according to the range;

Make your own : Quicksand Bold. Vector christmas trees.

Christmas Gift Wrap : Quicksand Bold. Vector varies according to gift wrap pattern.

Christmas Greetings Cards: Quicksand Bold. Vector varies according to card design.

MAKE YOUR OWN!

As the idea behind the brief was to encourage young children to interact with crafts

each of the products within the pack is easily recognisable as an association with

Christmas using simple vector designs that are applied across the range. The pack

also includes glitter glue and colouring pencils.



12/18


03/04PACKAGINGREADY MADE CARDS

A series of 3 chosen designs that are made up of the vector desings from the make

your own range. A simple design with shapes that are easily recognisable with one

colour for each design.

PRINT FINISH

Choosing a foil nish for the cards in 3 colours for each of the designs, each card

comes with an envelope according to the colour of the design.


Each design can be bought individually packed in a clear cellpophane bag or in a set

which includes 5 cards featuring each of the individual designs.


13/18


04/04Wrapping Paper

Each indivdual pack contains 2 sheets of patterend wrapping paper with 2 gift tags,

individually labelled and the price label being colour coded according the colour of

the individual patterns.

Patterns

A series of 6 designs for the wrapping paper, in a range of different colours and

designs. All of the patterns are based on the original items in the Make your own!

pack to ensure the designs are consistent across the range.



14/18


01/05BRIEF

A print based investigation of surface pattern design, with a focus on promoting

a range of products through retail design. Applying a black and white design to

homeware products that will be sold in John Lewis.

CONCEPT

Creating a unique pattern that can be applied across a range of homeware products

with a focus on keeping the outcomes black and white.

DELIVERABLES

Black & White Pattern / Tableware / Packaging / Product Catalogue / Instore

Display / Launch Event Invite / Website

BRIEF 4 / BLACK & WHITE


15/18


02/05Limited Edition

Secondary pattern which uses 3 of the leaves from the original pattern in a set on a

larger scale so the detail within the leaves is more obvious.

Branding

Making the exisiting Monsoon Home and John Lewis branding black to tie in with

the rest of branding. Naming the range oral collection as the design are inspired

by nature and plants. The logo uses the Baskerville typeface, lowercase with

additional kerning.

Pattern

The original pattern is a more intricate design made of 4 different patterns within

the leaves, joined together to create a single owing pattern which is quite detailed.

Each pattern is a vector design which is created using a graphics tablet.


PRIMARY PATTERN

limited edition


16/18


03/05Context

All products are photographed in the Showhome at Jelson Homes, Hallam Fields,

Birstall, Leicester.

Tablewear

The tableware range includes a mug, dinnerplate, side plate and cereal bowl. With 2

sets for the original and the limited edition pattern.

Homeware

The homeware range includes cushions, framed prints, candles, tea towels and

placemats which feature the original or limited pattern on in some cases both.



17/18


04/05Instore display

Vector mock up of the Monsoon Home installation that would be featured in John

Lewis stores. Features all of the current products on context. Installation would be

ammded and updated as new collections were created.

Launch Event INVITE

Creating an launch event night which launches the products into John Lewis.

Invitation includes a 25% off voucher as an insentive for customers to attend the

launch night at their local John Lewis store.



18/18


05/05PRODUCT CATALOGUE

A5 12 page product catalogue which features the price list and photographs of each

of the products that are aviliable within the range. Printed onto a gloss stock to

ensure the photographs are of the highest quality.

WEBSITE

Proposal of the Monsoon Home section within the John Lewis website, features

details of all the the products that are availiable, whether theyre in stock and the

option to purchase online or buy in store.


boards so far

Documents