bluewave - creating mobile relevance
DESCRIPTION
How does an organization become mobile relevant? This presentation is designed to help connect the dots of several different mediums to allow an organization to connect and engage their customers, prospects, members or supporters through the mobile channel.TRANSCRIPT
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BILLIONfive
people
WORLDWIDE,people
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including
286 MILLIONAmericans,
286 MILLION
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NEVERleave home
WITHOUT IT!leave home
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A MOBILE PHONE
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A MOBILE PHONE
“The mobile phone may be
the most prolific device on
the planet.”
Ben Wood, CCS Insight 2010
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Think about it…Think about it…
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ALARM…it’s an
CLOCKCLOCK
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a
CAMERACAMERA
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CALENDARa
CALENDAR
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WEB
BROWSERaShop Dine Fun Services About
Feature of the Month
BROWSER
FIND EVERYTHING YOU NEED!…in our shopping district
Feature of the Month
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and, of course…and, of course…
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A TELEPHONE
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so, what if…so, what if…
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you could use…you could use…
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THIS
DEVICEDEVICE
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AUDIENCEENGAGE
toyour
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howeverwherever
whenever,
and
they choose!
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now you can!now you can!
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MOBILE
by becoming
MOBILE
RELEVANT
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MOBILE
what is
MOBILE
RELEVANCE?
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The likelihood that your brand will
be of interest or useful to someone be of interest or useful to someone
engaging it from a mobile device.
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MOBILE
how do I build
MOBILE
RELEVANCE?
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Will the AVERAGE PERSON understand what you are asking them to do with their phone?
Will the phone they have TODAY allow them to EASILYdo it EASILY?
Will that person receive IMMEDIATE, TANGIBLE VALUE from engaging via mobile?
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if so…if so…
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‘AND’mobile must be
not‘AND’
‘INSTEAD’not
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you may say…you may say…
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I ALREADY HAVE…
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AVERAGE MONTHLY MESSAGES
178 10,080 1,2169,100
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PERCENT WHO ENGAGE ON THEIR PHONE
72% 10% 34%23%
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does MOBILE RELEVANCEreally matter that much?
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speakthe
speak
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so, if your mobile presence…so, if your mobile presence…
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looks
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but you wish…but you wish…
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it lookedShop Dine Fun Services About
Feature of the Month
FIND EVERYTHING YOU NEED!…in our shopping district
Feature of the Month
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or if you haven’t connected…or if you haven’t connected…
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through an
Integrated Text Messaging Program
THANKS FOR
JOINING! STAY
TUNED FOR MORE…
Incoming Text
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it‘s time…
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mobileto
mobile
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here’s how it works…here’s how it works…
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utilize your current media…utilize your current media…
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BUILDto
AWARENESSbrand
AWARENESSbrand
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MOBILIZEand
your
AUDIENCEyour
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by asking them to ‘opt-in’…by asking them to ‘opt-in’…
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by sending a text message
from their phone.from their phone.
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WestAve
it’s
EASYEASY
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WestAveand
FAMILIARFAMILIAR
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everyone‘s doing it!everyone‘s doing it!
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NOW
ENGAGEDyou‘re
ENGAGED
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from here…from here…
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SENDyou can…
WESTAVE: ‘DEAL OF THE
WEEK’…25% OFF ANY ORDER
Incoming Text
WEEK’…25% OFF ANY ORDER
AT SATURN GRILL…OFFER CODE
25OFF
REPLY STOP TO END
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OFFERIncoming Text
WESTAVE: ‘DEAL OF THE
WEEK’…10% OFF ALL KEVIN WEEK’…10% OFF ALL KEVIN
MURPHY PRODUCTS…OFFER
CODE 10OFF
REPLY STOP TO END
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GETWESTAVE: WHAT’S DO YOU
WANT TO HEAR ABOUT MOST?
Incoming Text
GETWANT TO HEAR ABOUT MOST?
1. DINING
2. SALONS
3. SHOPS
4. EVENTS
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WESTAVE: CHECK OUT THE
NEWEST STORE ON WESTERN
Incoming Text
INFLUENCE
NEWEST STORE ON WESTERN
AVE…HEIRLOOM SHOE…4415 N.
WESTERN…CHECK OUT THEIR
WEBSITE HERE…http/bit.ly/33ke
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DRIVEmobile web
Shop Dine Fun Services About
Feature of the Month
WESTAVE: VISIT OUR
WEBSITE RIGHT ON YOUR
PHONE… CLICK HERE
HTTP:/BIT.LY/
Incoming Text
FIND EVERYTHING YOU NEED!…in our shopping district
Feature of the Month
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all from
11 simple text message…
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and
11 simple mobile website.
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if you can get an
internet connection…
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our Content
Management Systems
allow you to…allow you to…
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SMS / TEXT MESSAGING
MANAGE CONTACTS
SCHEDULE & SEND
MESSAGES
PROVIDE INTERACTIVE
WEB LINKS
SURVEY YOUR SURVEY YOUR
CUSTOMERS
AND MORE…
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UPDATE CONTENT
ADD / RESIZE IMAGES
BUILD CUSTOMIZED
TEMPLATES
COLLECT DONATIONS
MOBILE WEB
Shop Dine Fun Services About
COLLECT DONATIONS
AND MORE…
Mobile web hosting and monthly SaaS provided by urmobile
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we’ll provide turnkey…
PROGRAM DESIGN
PROCESS MANAGEMENT & CONSULTING
ROI MEASUREMENT
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MOBILE
now you’re
MOBILE
RELEVANT
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building mobile relevance
BlueWave Mobile
3209 S. Broadway Suite 231
Edmond, OK 73013
888.810.1098
www.BlueWaveMobile.com