A Guide To Perfecting Your Posts

Social Media Blueprints

Blueprint was inspired by a post from business2community http://goo.gl/p32Rv It has been adapted with our terminology & best practices for employee training

STATUS UPDATE

Call To Action: Include a URL in your post copy. Drive deeper into Facebook, or to a blog or web page. Tip: Shorten your URL link with bit.ly.

Upload an image: Upload an image at least 300x300 pixels large. Tip: Use high impact images or photos with colors like red and orange, and close-up people, not logos.

Target Your Post: For posts relevant to a speci!c country or language, target your post.

 

VIEW COMMENTS

Timely Promotion: Boost your post as a Sponsored Story within the !rst 24 hours to reach a greater % of your fans. Tip: Crop your image to square to work best as an ad unit.

Post Copy: Keep your copy short and tone personal. Limit it to 90 characters, or make sure your URL link appears in the !rst 90 characters. Tip: Increase engagement by asking a question.

Like � Comment � Share

IMAGE

People Reached

Mobile First: Close to 70% of fans will see your wall posts on a mobile device. Tip: Use simple imagery, short copy, yes/no questions, and short video for 1-click interaction on mobile

Engage: Posting is just the start! Stay engaged with the conversation by adding a question or comment on the conversation.

Measuring Success: Use the ‘Engaged Fans’ metric on your Insights page to measure which posts work best. Monitor the ‘Talking About Us’ metric on your page to see how your page is doing overall and compared to like brands.

Blueprint for the Perfect Facebook Post [Images]

Blueprint was inspired by a post from business2community http://goo.gl/p32Rv It has been adapted with our terminology & best practices for employee training

STATUS UPDATE

Call To Action: Include a URL in your post copy. Drive deeper into Facebook, or to a blog or web page. Tip: Shorten your URL link with bit.ly.

Upload video: Copy and paste a YouTube URL in the status window to embed the video in your post. Or, you can upload a video from your desktop.

Target Your Post: For posts relevant to a speci!c country or language, target your post.

 

VIEW COMMENTS

Video Description: Remove or edit the default video meta data to avoid redundant text.

Post Copy: Keep your copy short and tone personal. Limit it to 90 characters, or make sure your URL link appears in the !rst 90 characters. Tip: Increase engagement by asking a question.

Like � Comment � Share

VIDEO

People Reached

Engage: Posting is just the start! Stay engaged with the conversation by adding a question or comment on the conversation.

Measuring success: Use the ‘Engaged Fans’ metric on your Insights page to measure which posts work best. Monitor the ‘Talking About Us’ metric on your page to see how your page is doing overall and compared to like brands.

VIDEO TITLE Video Description

Timely Promotion: Boost your post as a Sponsored Story within the !rst 24 hours to reach a greater % of your fans.

Blueprint for the Perfect Facebook Post [Video]

Blueprint was inspired by a post from business2community http://goo.gl/p32Rv It has been adapted with our terminology & best practices for employee training

Blueprint for the Perfect Video

VIDEO TITLE

Poster Frame: Big enticing visual to get people to watch the video.

Tip: Make it 16:9 resolution, 640 pixels minimum, 2MB max !le size

Video Length: Keeping it under 2 minutes is ideal. Tip: For longer videos consider adding annotations or breaking it up into shorter segments.

Description: Should complement the title without repeating copy. Include SEO keywords. Tip: Including a link in the !rst 140 characters so you have a CTA above the fold.

Playlists and Related Videos: If you include this video in a series playlist the !rst set of recommendations will be from that playlist. Tip: Optimizing series playlists and recommendations increases views.

Comments and Moderation: Set the ton by leaving the !rst comment. Ask a question or solicit feedback to get people talking. Tip: The more likes and comments you can generate the more interesting the video looks.

Annotations: Use Annotations to help people navigate the video, drive engagement, and create CTAs . Tip: YouTube now has the option of external links within annotations.

 

Title: Pick big topics and use golden keywords to expand your reach. The title should be catchy and easy to read. Consider framing the title as a question. Tip: Frontload keywords if you can so they aren’t truncated when shared on social channels.

DESCRIPTION

COMMENTS

RELATED VIDEOS

TAGS

Subscriber to Channel

Chapters

External Links

Like This Video?

SHARE BUTTONS

Timely Promotion: Get as many views as possible in the !rst 24 hours. Promote it on social, get it embed, & fuel it with advertising. Tip: 20% of video production costs should be spent on advertising. Tags: What are the keywords that are going to give you the search traf!c? Tip: Better to do fewer big bets, than lots of small.

Blueprint was inspired by a post from business2community http://goo.gl/p32Rv It has been adapted with our terminology & best practices for employee training

Blueprint for the Perfect Tweet

Name @username 2 min ago

View Video | Reply | Re-tweet | Favorite

12 Re-tweets

Reply to @username…

Think Mobile: Make sure links that you point to are optimized for mobile viewing because that’s how the majority of users will view your tweet.

Attach an Image To increase engagement, upload an image from your phone or desktop, or use an app like Instragram. Try behind-the-scenes style images.

Embedded Media: You can embed media in your tweets by including a URL from YouTube, Flickr, or Slideshare.

140 Characters: The max length is 140 characters. Try editing the main message down to 50 characters by removing redundant text and allow room for hashtags, mentions, and comments. Use a URL shortener like bit.ly.

@mention People: Give people credit and engage them by @mentioning their handle. Tweets that begin with @ are considered “replies” and are only visible by followers of both the person tweeting and the person @mentioned. To avoid, just add a period in front of the !rst @ sign.

 

Compose your Tweet… Share timely content with your followers: invites, offers, videos, articles. Schedule content and share news hourly.

Stay Engaged: Reply back to mentions to build conversation. Measure your success based upon relies, re-tweets, and favorites. Tip: To increase reach include topic-related hash tags (e.g. #custserv). This way your tweets will be seen by people who follow the hashtag, even if they don’t follow you.

Boost Engagement: To increase the reach of your tweet, sponsor your post as a Promoted Tweet. Tip: Promoted Tweets related to breaking news, free offers or time-sensitive events work well.

Your message here @mention call to action http://bit.l/NegrOO #hashtag

Blueprint was inspired by a post from business2community http://goo.gl/p32Rv It has been adapted with our terminology & best practices for employee training

STATUS UPDATE

Call To Action: Include a URL in your post copy. Drive people to a blog post, landing page or YouTube video.

LinkedIn Insights: Use LinkedIn Insights to get to know your audience and increase relevance of your posts.  

VIEW COMMENTS

Enter a Status Update: Post about breaking news, industry trends, and sneak peeks. Ask questions to increase engagement. Tip: By limiting the text length to 50 characters, your engagement could increate by 28%

Like � Comment � Share

IMAGE

Impressions � Clicks � Shares � Engagement

Engage: Posting is just the start! Stay engaged with the conversation by adding a question or comment on the conversation. Tip: LinkedIn does not allow you to respond as the brand, so post as yourself on behalf of your brand to answer questions and be a resource.

Measuring Success: Strive for more than 1.0% engagement on each post. Engagement is de!ned as the percentage of times remembers clicked, likes, commented or shared the update.

LINK TITLE DESCRIPTION

Target Your Post: Narrow down your audience by industry, role, region/city or company size. Exclude or include your employees.

Blueprint for the Perfect LinkedIn Status Update

Link Description: Don’t forget to edit the default text that is pulled over when you add a link. Keep it simple and reduce the redundant information.

Blueprint was inspired by a post from business2community http://goo.gl/p32Rv It has been adapted with our terminology & best practices for employee training

Blueprint for the Perfect Blog Post

POST TITLE

Title: It should be catchy and contain one popular keyword.

Tip: Keep it under 12 words.

Image: ALWAYS include at least one image with dimensions 300x200pxls. Tip: Use colorful and interesting pictures, not logos.

Body: Clearly state your case. Using lists or bolding is a good way to make your text easy to read. Tip: Write with your distinct style – show personality (this is not the NYT).

Conclusion: Emphasize the main take-aways and actionable points for the reader. Tip: Always end the post by asking the readers a question.

Use links: When you are referring to a product, news article, or a person, use links to point to these sources. Tip: Linking out increases your SEO value but don’t overdo it.

Comments Section: Since you ended your blog post with a question to the readers, keep an eye out for the comments section of the blog. Tip: Respond in timely manner and do your best to foster more conversation.

Related Content: If you feel that the readers can bene!t from other posts in our network or external articles, list them at the end. Tip: You can also promote ebooks, soft offers from the salesforce page and other relevant content.

Introduction: Create a hook and explain why the reader should care about your post. Tip: use some of the SEO keywords from your title.

 

SEO Optimization: Use SEO golden keywords if you want your post to reach a wide audience

Tip: Check out bit.ly/bloggoldenkeywords for ideas.

SHARE BUTTONS

BIG IMAGE OPENING PARAGRAPH …Main Keyword … Main Keyword Phrase …Main Keyword Variation

BODY COPY

CONCLUSION

RELATED POSTS

COMMENTS