bluemix- the digital transformation platform
TRANSCRIPT
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IBM Digital Innovation
Platform
Hamid KhafagyLead Cloud Avisor, Middle East & Africa
@ibmhamid
May, 2015
#bluemix - #ibmcloud© 2015 IBM Corporation 1
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Agenda
Disruption is the “New Normal”
Innovation to the Rescue
Bluemix, the Innovation Platform
Bluemix in Action
2© 2015 IBM Corporation
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Agenda
Disruption is the “New Normal”
Innovation to the Rescue
Bluemix, the Digital Innovation Platform
Bluemix in Action
3© 2015 IBM Corporation
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Software is Eating the World
4
App’sSoftware
World
Apps are
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Setting New Standard of Blue Chips
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$33.8B$371.78B
$26.69B
$741.92B
$177.44B$229.91B
$10B
$19B
$41B
Market Value as of April 2015© 2015 IBM Corporation
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Introducing the new “Weapons of Mass Disruption” …
Scale
Low Cost
Speed
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The Speed …
New Application Architecture Microservices & API’s
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The Speed …
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The API Economy
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9
April, 2014
The Speed …
The API Economy
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10
April, 2014
The Speed …
The API Economy
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The Speed …
Extreme Automation Agile / DevOps / CD / CI
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The Scale …
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The Low Cost …
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Beware … Barbarians at the Gate
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Cloudesters
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Too Big to Fail? …
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Really?
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Don’t be the Next Casualty …
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Innovation is Your Friend …
16%
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Agenda
Disruption is the “New Normal”
Innovation to the Rescue
Bluemix, the Digital Innovation Platform
Bluemix in Action
18© 2015 IBM Corporation
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IBM Cloud Innovation Blueprint
Management PlatformWorkload definition, optimization and orchestration
Software-defined compute
Software-defined storage
Software-defined networking
Resource abstraction and optimizationInfrastructure
as a Service
Software-
defined
environment
External
Ecosystem
MarketplaceApp
API
Services
API
Analytics
API
Commerce
API
Collaboration
API
Location
API
Data
APIAPI
Solutions
Software
as a Service
API
economy
Traditional
workloads
Services and composition patternsAPI and integration
services
DataMobileDevelopment OperationalApplication
servicesSecurity…
Platform
as a Service
Cloud
operating
environment
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Open By Design
OAuth Softwareas a Service
API economy
OSLCInfrastructure
as a Service
Software-defined
environment
Platformas a Service
Cloudoperating
environmentTOSCA
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Introducing Bluemix
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Agenda
Disruption is the “New Normal”
Innovation to the Rescue
Bluemix, the Digital Innovation Platform
Bluemix in Action
22© 2015 IBM Corporation
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What is Bluemix ?
IBM’s Cloud PaaS Offering
That offers:
Speed,
Scale,
Low Cost
Open-by-Design and based on
“Open Source” Technologies:
Cloud Foundry
Docker
OpenStack
23© 2015 IBM Corporation
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Bluemix momentum
With Bluemix we are bridging the gap between start-up and
enterprise by bringing together the best of both worlds.
Speed and agility. Enterprise scale.
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Bluemix Overview
#bluemix - #ibmcloud
** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.25
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Case Studies
What 60,000+ applications have told us.
Web Applications
• Enabling online experiences in the
physical store for retail
• Leverages BlueMix for data collection
APIs and dashboards
• Reduction of infrastructure setup from
days to minutes by moving off of a pure
IaaS
Mobile Back Ends
• Integrated into iOS and Android native
applications using BlueMix SDK
• Cloud Code for offloading business
logic from the mobile client
• Back end services replacing custom
code hosted on IaaS (e.g. Push
Notification)
APIs and On-Prem Integration
• Providing APIs that are integrated into
the BlueMix experience
• Leveraging existing on premise
databases and technologies
• Building mobile applications that
connect to on-prem data via Bluemix
Analytics and Reporting
• Embed IBM Cognos business
intelligence content into apps
• Use IBM Analytics Warehouse to
store and analyze business data
• Gain immediate visibility and control
over app performance and
availability26© 2015 IBM Corporation
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Agenda
Disruption is the “New Normal”
Innovation to the Rescue
Bluemix, the Digital Innovation Platform
Bluemix in Action
27© 2015 IBM Corporation
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Check it out !
*click*https://bluemix.netUS: https://console.ng.bluemix.netUK: https://console.eu-gb.bluemix.net
28© 2015 IBM Corporation
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Sign up in Minutes. Pay for What You Use
Friction free adoption 30 day trial (no credit card required) -
Designed to allow testing of an entire application on the platform
Free tier for every service -encourages experimentation of new services for applications already running on Bluemix
Multiple Commitment Models Pay-as-you-go - optimized for
flexibility, no term commitment
Subscription - term based optimized for cost, discounted from pay as you go rates
Self Service Zero to coding in less than 5 minutes
Credit card over the web in many countries - or through your IBM rep
Cloud based pricing models to serve developer needs.
29© 2015 IBM Corporation
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Resources
Register on Bluemix.net / Try it out and get familiar http://www.bluemix.net
Follow Bluemix on Twitter + YouTube and invite customers to our Webinars
30© 2015 IBM Corporation
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Thank You
Get started today at bluemix.net
31© 2015 IBM Corporation