4 MISSION STATEMENT

6 STYLE GUIDE

8 STATIONARY

10 PRODUCT DISPLAY

12 COMPANY VEHICLE

13 WEBSITE

14 PROMOTION PLAN

16 OUTDOOR ADVERTISEMENT

TABLE OF CONTENTS

MISSION STATEMENT

4

BLOOM is the term we use when a flower’s appearance is enhanced and reached

its most beautiful state of growth. BLOOM Cosmetics takes the natural beauty of young

women and enhances their facial features in the most natural way possible. With a

variety of neutral to subtle bright and youthful colors, BLOOM is sure to naturally enhance

women’s beauty within. It is cruelty-free, and is conceived to embrace teens and young

women consumers, and their need for natural looking makeup. Find BLOOM Cosmetics at

your nearest Target or at Target.com

5

STYLEGUIDE

PANTONE 226 U

PANTONE 7549 U

PANTONE 210 U

PANTONE 388 U

6

PATTERN

ICON

LOGO

Century Gothic

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ABCDEFGHIjkLMNOPqRSTUVWxYz

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7

STATIONARYLet yourself BLOOM...

888 ROSEMEAD BLVD PASADENA, CA 91105bloomail@mkup.com // (626)929-2992

W W W . B L O O M C O S M E T I C S . C O M

888 ROSEMEAD BLVDPASADENA, CA 91105

bloomail@mkup.com // (626)929-2992

W W W . B L O O M C O S M E T I C S . C O M

888 ROSEMEAD BLVDPASADENA, CA 91105

Let yourself...

8

Let yourself BLOOM...

888 ROSEMEAD BLVD PASADENA, CA 91105bloomail@mkup.com // (626)929-2992

W W W . B L O O M C O S M E T I C S . C O M

888 ROSEMEAD BLVDPASADENA, CA 91105

bloomail@mkup.com // (626)929-2992

W W W . B L O O M C O S M E T I C S . C O M

888 ROSEMEAD BLVDPASADENA, CA 91105

Let yourself...

9

PRODUCT DISPLAY

10

11

COMPANY VEHICLE

12

HOME FACE EYES LIPS CONTACT

Pamper your lips with fresh flavor, a burst of shine and smooth feel! Each

pocket-sized tube of Wetslicks Fruit Spritzers Lipgloss has a conditioning

formula, with botanical ingredients, that helps improve lip condition over time

and lock in moisture for hours.

WEBSITE

13

WEBSITE PROMOTION PLAN

AVAILABLE AT

14

HAVING BLOOM BEING SOLD AT TARGET IS A HUGE PROMOTION FOR BLOOM BECAUSE

OF hOW pOpuLar and WIdeLy BranChed The TarGeT COMpany Is. BLOOM Is sOLd

exCLusIveLy aT TarGeT. There WILL aLsO Be T-shIrT GIveaWays, and Free deLuxe saMpLes

OF The BeauTy prOduCTs. IT WILL aLsO Be FeaTured In us MaGazIne, GLaMOur MaGa-

zIne, and aLLure MaGazIne.

15

OUTDOOR ADVERTISING

AVAILABLE AT

16

Letyourself..

AVAILABLEAT

AVAILABLE AT

17

t hank you