blood drive boot camp
DESCRIPTION
BLOOD DRIVE BOOT CAMP. Coastal Bend Blood Center. Basic Training. Overview of the Blood Center’s development of a volunteer training program. Who we are. The Coastal Bend Blood Center Established in 1969 - PowerPoint PPT PresentationTRANSCRIPT
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BLOOD DRIVE BOOT CAMP
Coastal Bend Blood Center
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BLOOD DRIVE BOOT CAMP
Basic Training
Overview of the Blood Center’s development of a volunteer
training program
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BLOOD DRIVE BOOT CAMP
Who we are
The Coastal Bend Blood Center– Established in 1969 – Collects approximately 31,000 units a year
– Supplies 13 medical facilities in ten counties– Has a service area of over 500,000 residents – Organizes over 1,700 blood drives a year– Employs three full-time recruiters
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BLOOD DRIVE BOOT CAMP
Our dilemma
• Need to maximize resources of blood drive coordinators
• Need to build upon community and supporter awareness of the Blood Center
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BLOOD DRIVE BOOT CAMP
The answer
• Create a workshop / training to meet both needs at once
• Must educate and entertain to gain lasting results
BLOOD DRIVE BOOT CAMP
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BLOOD DRIVE BOOT CAMP
Goals for the Boot Camp
• Make coordinators aware of their account history and productivity
• Educate regarding blood donation in general, as well as our blood center operations
• Provide a first hand look at our blood center
• Give tips and tools to help build current blood programs
• Answer frequently asked questions
• Address common barriers to a successful blood drive
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BLOOD DRIVE BOOT CAMP
GOING INTO BATTLE
Tactics, tools and advice for implementing a successful
program
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BLOOD DRIVE BOOT CAMP
Structuring your training
• Use the goals as your guide
• Create a timeline that makes sense
• Be conscious of time
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BLOOD DRIVE BOOT CAMP
Content is key
• Make it a group effort
• Consider needs of all involved
• Get the most out of your time
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BLOOD DRIVE BOOT CAMP
Build your case
• Don’t get ahead of yourself
• Ease attendees into training
• Make sure they are engaged along the way
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BLOOD DRIVE BOOT CAMP
Implementing a theme
• Take your theme to the extreme“Go Big or Go Home”
• Look for every opportunity to bring your theme to life– Invitations, program, decorations,
presentation, etc.
• Provide attendees with something outside of the norm
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BLOOD DRIVE BOOT CAMP
RALLYING THE TROOPS
How to recreate, adapt and grow your own volunteer
training program
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BLOOD DRIVE BOOT CAMP
Meeting our goals
• Workshop surveys immediately following program
• Training well received by all
• Saw changes in donor clubs where coordinators had attended
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BLOOD DRIVE BOOT CAMP
Didn’t stop at Boot Camp
• Vampire University
• Who Wants to be a Lifesaver?
• Lunch & Learns
• High School Heroes Workshop
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BLOOD DRIVE BOOT CAMP
Opened many doors
• Created new partnerships
• Began to have people seek us out
• Started to build the community recognition we desired
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BLOOD DRIVE BOOT CAMP
Lessons learned
• Trial and error– Mailed invitations vs.
Evites– Morning vs. afternoon
trainings– Blood Center vs. on
location
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BLOOD DRIVE BOOT CAMP
Questions
Breanna RyeMarketing / Donor DevelopmentCoastal Bend Blood [email protected]