blomming and the new ways of e-commerce
DESCRIPTION
E-Commerce is becoming more and more pervasive, multi-channel, multi-device and must be able to maintain contact with consumers on different media. Blomming is a solution that allows everybody, people and companies, to become a social retailerTRANSCRIPT
The New Ways Of E-CommerceNicola Junior Vi!o, Alberto D’O!avi, Ma!eo Cascinari
2013
E-commerce made easy as blogging
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A New Multi-Screen worldGoogle / Ipsos / Sterling
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“Majority of media consumption is screen based”
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“Consumers move between multiple devices to accomplish their goals”
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“Online shoppingis a multi-screen activity”
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Social CommerceA growing market
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Social Commerce
“By 2015, companies will generate 50% of Web sales via social presence and mobile applications”
“Cool Vendors in E-Commerce, 2012”h!p://bit.ly/gartcvec12
Booz&Co estimates: US$30 BLN 2015
CAGR 2011-2015: +56%
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Social Commerce
Social Commerce is all about peopleand their social power.
It starts with Social Sharing
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Two strategies
Social Media onE-Commerce platforms
E-Commerceon Social Media
Help people maintain relationswhere they buy
Help people buywhere they have relationships
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Social Sharing
62% of online buyersread a product review in comments
from Facebook friends
More info on: h!p://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-In"uence-of-Social-Sharing-on-Consumer-Purchase
For whom has a buying intention, the value in reading comments is that“They help to discover products that they may want”
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Social Sharing
75% of the people who read “Social Sharing” comments click on the link
in their friend’s Facebook postand lands on Retailer’ site
More info on: h!p://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-In"uence-of-Social-Sharing-on-Consumer-Purchase
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Social Sharing
53% of those who lands on Retailer’ siteactually makes a purchase
More info on: h!p://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-In"uence-of-Social-Sharing-on-Consumer-Purchase
} !!!
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Social Sharing
More info on: h!p://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-In"uence-of-Social-Sharing-on-Consumer-Purchase
81% of those who buy via Social Sharingis a “Social Sharer” her/himself
thus creating an active cycle of buying and sharing
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Mobile CommerceThe Next Opportunity
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It’s like the Web - Again
More info on: h!p://www.businessinsider.com/the-future-of-mobile-deck-2012-3
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Forecast
More info on: h!p://www.businessinsider.com/the-future-of-mobile-deck-2012-3
Global Internet users will double in the next few years. And most will be mobile
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What we do on Mobiles
More info on: h!p://www.businessinsider.com/the-future-of-mobile-deck-2012-3
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Started!
More info on: h!p://www.businessinsider.com/the-future-of-mobile-deck-2012-3
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Case: Vente Privée
More info on: h!p://www.businessinsider.com/the-future-of-mobile-deck-2012-3
2012: 15M registered users45M visitors / month (6,7M from iPhone) 6% of total revenues are from mobile
iPhone sales peak: 7-9 AM
iPad sales peak: 9-10 PM
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Blomming
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Mission
Social Commerce is for everyone
Blomming is an E-Commerce platform that allows everybody, individuals and businesses,
to sell on its own website, blog, Facebook Pageas well as from Blomming itself, other sites
or mobiles. In minutes and at a very low cost.
The idea is to be a pervasive E-Commerce system,not only a destination site.
International from day one.
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Target
That already have their own presence on:
Long Tail SMEsIndividuals
= +
&/or &/or
WebsiteFacebook Blogdomenica 7 aprile 2013
Tool and Community
Blomming is versatile: it is a general E-Commerce tool but it also has a community value, depending
on the peculiarity of the products sold (verticals)
Di!erentiation degreeUnique/exclusive creation (es. art)
General product(es lamp)
- +TOOL / PLATFORM (payments, order mgmt, ...)
MARKETING SUPPORT (share, comment, ...)
Arts &Cra"s
Handmade DesignFood &
Wine ...IndieFashion
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APIs
On other sitesand mobiledevices
Creatinga Shopon Blommingyou can immediately sell...
On your website and/or blog
On your Facebook page
On Blomming’s Storefront
On your Blomming pages
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h!p://bit.ly/blomming-mobile-it
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Our path
0
5000
10000
15000
20000
NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Cumulated seller’s growthMoney in
Tech & mktg Team Marketing expend. O!ce
Working on an IdeaFounder & co-founder workingpart-time on the projectNo moneyNo peopleNo o!ces
BootstrapFounder & co-founder + angel investor working full time on the projectNo TeamNo Marketing investmentsCo-working spaces
Launch(1.000 e-mailaddresses)
Mobile app
Bulk upload
Gartner: Cool Vendor in e-commerce
Storefront launch (no SEO until now)
Embeddable Shoplaunch.
Paypal: adaptive payment ("rst in Europe)
Jeckerson (Magento integration)
Portuguese version
Multicurrency
Facebook Store launch: 200 stores opened on FB in 2 weeks
Two months a!er being online with a simple blog widget: Selected by Seedcamp
Vertis sgr: "rst vc funding
18.500sellers!
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Results
+50.000 Registered Users+20.000 Shops (+11.000 on Facebook)
+250.000 Products on sale+40.000 Products sold
(on March 2013)
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Achievements
For a complete review please see h"p://company.blomming.com/press
National Innovation Award 2012
“Cool Vendor in E-Commerce 2012” Apr 2012“Innovative Niche E-Commerce Providers to Watch” Aug 2012
Best E-Tailer - Best Pure Online Player, 2012
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Social A!liationA new monetization opportunity
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Mission
The Social A#liation is a new feature that allows everybody, but especially bloggers and online
publishers, to make money online by promotingE-Commerce products created by others.
This can be done with a simple Like, a Tweet,a Pin, etc., or by creating a Shop and pu#ing it
on blogs, websites or Facebook Pages(i.e. using that actual Blomming features).
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Social A"liation
“Are you a Social Media Lover?”
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Social A"liation
Promoters curate collections of productsfollowing their taste and interests...
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Social A"liation
... they share those products / collectionswith their communities...
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Social A"liation
Blogs
Websites
Other
...or create real Shopson their online points of presence...
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Social A"liation
...and gain a commissionin case of a sale
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Target
Social Media LoversEvery Net user can share and earn with a simple
Like, a Tweet, a Pin (etc.).
Bloggers and Online publisherThe Social A#liation can become a new revenue
stream to monetize content. It has no con"ictwith existing Advs as it is in context
and respects the Readers Community.
->
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Target
Web AgenciesDevelop an E-Commerce for customers and use
the Social A#liation to empower the relationshipswith Bloggers and Social Media Lovers.
DevelopersIntegrate this system in your web or mobile
app and monetize them!
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Blommingblomming.com
Twi#er.com/BlommingFacebook.com/Blomming
[email protected]@blomming.comma#[email protected]
Thanks!
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