blogging & youtube for nonprofits office hours
DESCRIPTION
Blogs are a terrific way to increase awareness for your nonprofit organization, build trust, acquire new supporters and drive traffic to your website and fundraising programs. YouTube video provides compelling multimedia content to engage with and inspire supporters. Learn how leading organizations use these tactics to enhance online initiatives in this office hours presentation and discussion recording with Jordan Viator and David J Neff.TRANSCRIPT
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1©2009 Convio, Inc. | Page
Blogging & YouTube for NonprofitsOffice Hours
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2©2009 Convio, Inc. | Page
Jordan Viator | @jordanv
Interactive Manager, Convio
David J. Neff | @daveiam
Senior Strategist, Ridgewood : Ingenious Communications Strategies
#NPTWEET to Participate
Download Full Recording here
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3©2009 Convio, Inc. | Page
Blogging 101
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4©2009 Convio, Inc. | Page
• Drive website traffic
• Reinforce campaigns to raise funds, build list
• Provide voice to employees, advocates
• Optimize search results for key topics
• Engage supporters to become involved, build preference
• Drive participation, registration for offline events
Benefits of Nonprofit Blogging
http://universalmccann.bitecp.com/wave4/Wave4.pdf
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5©2009 Convio, Inc. | Page
1. Brevity is better.
2. Show your personality.
3. Comment on other blogs.
4. Tag posts appropriately.
5. Share newsworthy information.
6. Solicit engagement from readers.
7. Sync blog content with campaigns.
8. Give people an action to take when appropriate.
9. Ask passionate supporters to contribute.
10. Integrate blog content across the web.
Blogging Tips for Nonprofits
Download complete tipsheet at
www.convio.com/blogging
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6©2009 Convio, Inc. | Page
Examples of Nonprofit Blogs
www.mlfnow.org/blog | http://blog.redcross.org/
Common Elements: Donate Now, Categories, Multimedia, Integrated Social Feeds, Multiple Contributors, Calls to Action, Keyword Rich
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7©2009 Convio, Inc. | Page
YouTube 101
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8©2009 Convio, Inc. | Page
• YouTube is the second largest search engine after Google
• Optimize on key search results
• Creative way to gain attention for causes
• Viral sharing of content between peers
• Drive action through annotations
Benefits of YouTube of Nonprofits
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9©2009 Convio, Inc. | Page
1. Sign up for the YouTube Nonprofit Program.
2. Customize your page.
3. Tag appropriately.
4. Allow fundraising on your page.
5. Include links to advocacy and fundraising URLs.
6. Think broadly and strategically for content.
7. Encourage user submitted video.
8. Use free services to help with shooting and editing.
9. Use page real estate to highlight programs and offers.
10. Integrate YouTube video in your overall web presence.
YouTube Tips for Nonprofits
Download complete tipsheet at
www.convio.com/youtube
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10©2009 Convio, Inc. | Page
YouTube Examples
Common Elements: Donate Now, Calls to Action, Tagging, Navigation to Website, Branding, Downloads
http://www.youtube.com/hsus | http://www.youtube.com/user/dariusgoeswest
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11©2009 Convio, Inc. | Page
Questions?
#NPTWEET
Download Full Recording here