inbound marketing for nonprofits...develop targeted offer to generate new email contacts share offer...
TRANSCRIPT
Inbound Marketing for Nonprofits
• Slides will be sent a-er today’s session – Recordings will be sent a-er 2nd session
• If you have ques=ons, please put them in the Ques=on’s pane on the gotomee=ng control panel
• Any ques=ons a-er the webinar can be sent to me, [email protected]
How this webinar works
• Welcome & Introduc=on
• What is Inbound Marke=ng?
• How to Generate Leads from your Nonprofit’s Website
• Next Steps
Today’s Agenda
Complete Fundraising Survey to Qualify for Free Consulta=on!
Take the campaign survey:
http://bit.ly/13HrY5k
What is Inbound Marketing?
Inbound
marketing is a fundamental shi- in how we relate
to potential constituents
START ATTRACTING supporters through relevant, useful, easy-to-
find content when they want it.
8
STOP FORCING leads through your solicitation process.
Get Found
The Inbound Marketing Funnel
$
11
Get Found
Convert
The Inbound Marketing Funnel
$ $ 12
Get Found
Convert
Analyze
The Inbound Marketing Funnel
Questions so far?
How to Generate Leads Using Inbound Marketing
Traffic, Leads & Constituents with Inbound Marketing Campaigns
Offer
LP + CTA
Blog
Social
Analyze
Develop Targeted Offer to Generate Leads
Share Offer On Your Website
Market Offer to Existing Contacts
Attract Leads Through Blogging
Use Social Media To Promote
Measure Every Element with Analytics
Offer
LP + CTA
Blog
Social
Analyze
Offer
LP + CTA
Blog
Social
Analyze
Link to Offer
Create an Offer Offer
Offer > LP > CTA > Email > Blog > SM > Analyze
Link to Offer
How do I create an offer?
Offer > LP > CTA > Email > Blog > SM > Analyze
Offer Free Offer
Create a Conversion Path CTA LP
Link to CTA Link to LP Offer > LP > CTA > Email > Blog > SM > Analyze
Promote Your Offer Through Email Email
Link to Email Offer > LP > CTA > Email > Blog > SM > Analyze
Promote Your Offer Through Blogging Blog
Link to Blog Article Offer > LP > CTA > Email > Blog > SM > Analyze
Promote Your Offer Through Social Media
Social
Offer > LP > CTA > Email > Blog > SM > Analyze
Analyze Results Analyze
Offer > LP > CTA > Email > Blog > SM > Analyze
Develop Targeted Offer to Generate New Email Contacts
Share Offer On Your Website
Market Offer to Existing Contacts
Attract Leads Through Blogging
Use Social Media To Promote
Measure Every Element with Analytics
Offer
LP + CTA
Blog
Social
Analyze
Offer
LP + CTA
Blog
Social
Analyze
Questions?
Thank you for joining me!
REMINDER: Part 2 is Tuesday, January 22nd at 1pm EST. Use the same link you used to login today.