blogging your way to business success · 4 • the difference between personal and corporate blog...
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Blogging your way to business successIvanaĆirković
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Table of contents:
ü Whyblog?ü Blogposttypesü Thepurposeofablogü Howtowriteablogü Theanatomyofablogü Do’sanddon’t-sü Usefullinks
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• Thedifferencebetweenpersonalandcorporateblog• Whoarewewritingfor?• Blogposttypes
Goodcorporateblogsarethosewhich providevalue,contentthatinformsandsolvesproblems,encouragesinteractionandpromotes(carefully)atthesametime.
Doyouhaveaspecificproductorservice?Explainhowitworks,howitwillbeused,whatithelpsme,whyIneeditandwhatI get from
it,"sellittome"throughthestory.
Whyblog?
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Blogposttypes
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• Addedvalue• Visibility• Differentiation• ContentMarketingservice
Thepurposeofablog
SethGodin:“ContentMarketingistheOnlyMarketingLeft”
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• UnlikethesiteitselfandthePRreleases thatyoumightsendtothemedia,thetoneyouuseinacorporateblogdoesnotnecessarilyhavetoberigorousandcorporative.Why?
Howtowriteablog?
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Theanatomyoftheperfectblogpost
Title
MetaDescription
Content
CTA/Summary
SEO
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Yourworkdoesn’tstopthere..
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Whyblog?
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Themostcommonmistakesthatoccurinthebusinessblogsphere:
• Expectingthesuccessovernight
• Over-promotional posts
• Irregularposts
• Nofocus
• ToomuchSEOdriven
• Incorrectphotos
• Ignoringsocialnetworking
• Ignoring GoogleAnalytics
Do’sandDon't
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• https://www.copyblogger.com/http://www.socialmediaexaminer.com/
• https://blog.hubspot.com/• https://blog.bufferapp.com/• http://ivanacirkovic.com
Usefullinks:
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