<Company> Blogging WorkshopHow to go about blogging

Francois Muscat

DEVELOPING ONLINE CREDIBILITY

Discussion points

• Reasons to blog• Business blogging policy• Content blueprint• Plug-ins & tools• How to write a post• Measuring success

Reasons to blog

• Online credibility• Lead generation

through search optimisation

• Thought leadership

Intellient Blog

• http://intellientblog-co-za.win30.glodns.net/

Corporate Social Media Policy

Social Media Policy

Present Social Media Policy

• Business reputation• Disclosure

• Ethical conduct

• Proprietary information• Embargoed information• Disparage competitors• Obscenity

• Create content• Publish content• Company

spokesperson

• Blogs• Chat rooms• Online forums• Facebook• Youtube

. ..

.Definitions

Employee Use

Prohibited Subjects

Supplement existing policies

Blog Content plan - Brainstorm

Focus on:• Categories• Subject matter

Blogging policy

• 1 post per week from each team member• Keep posts business benefit related• Keep it professional

Keyword tool

Plug-ins & Tools

Content Blueprint

Content Blueprint Article

Content Blueprint Article cont…

Writing the blog post

Preview blog post

Measuring Success

Google Analytics

Review & Improve performance

• Unique visitors• Page views per

visitor• Downloads• Responses• Mentions• Re-tweets

Write blog post – 60 Minutes

• Each attendee writes one post and we publish

Summary & Questions