blogging 101
DESCRIPTION
This is a presentation I created for a breakfast series for Blaze PR staff and interns. It is not meant to be a comprehensive preso, but a general overview to get you started on blogging and using an RSS reader.TRANSCRIPT
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BLOGGING 101
Chris LamBreakfast Series
Blaze PR
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AGENDA
• Why? - Stats• What and Who? -
Focus• Where? - Free Blogs• How? - Posting• Extras - Widgets• Other Blog
Participation• Simplify - RSS Feed
Readers
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WHY? - STATISTICS
According to a Spring 2009 BlogHer study:
• 72M US women online• 42M are participating
in social media (SoMe) activity per week– Social networking:
Facebook, LinkedIn– Blog activity: blogging
(writing a post on their own site), commenting on a blog, reading blogs
– Message boards and forums– Micro-blogging: Twitter
• Of the 42M US women, 55% (23M) are participating in blog activity
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WHY? - STATISTICS
Of the women who are participating in blogging (writing):
• 76% - for fun• 73% - “expressing
myself”• 59% - connecting with
others
Other reasons given:• To give advice/educate• Establish/contribute to
a community• Reach a large audience• Persuade others/advocate• Promotion of skills/biz• To make money (17%)
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WHY? - STATISTICS (CONT’D)
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WHAT and WHO? - FOCUS
• What do you want to write about?– Travel – Fashion– Food– Personal– Social Media– Politics– Choose Your Own Adventure!
• Who is your audience?– Family, friends– Anyone– Restricted audience
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WHERE? - FREE BLOGS
• Blogger.com/Blogspot.com– Got a Gmail account?
• Wordpress.com– Not the same as
wordpress.org
• Vox.com– Known to be more personal
journaling
• LiveJournal.com– Has communities built
around users’ interests
• Others:– Typepad.com – Wordpress.org– Xanga.com
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HOW? - POSTING
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HOW? - POSTING (CONT’D)
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HOW? - POSTING (CONT’D)
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POST PUBLISHED!
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EXTRAS - WIDGETS
• What are Widgets?– Sometimes known as a plug-in
or an app– Self-contained piece of code
that a developer creates for a specific function
– User does not need to know the back-end of it to use the widget
• What kind of widgets exist?– Graphics - create banners,
images– Entertainment - TV listings,
daily quotes, games– Social - links or “boxes” to
FB, Twitter, RSS Reader– AV - stream YouTube right on
your blog, Flickr slideshow– Gadgets - hit counter,
weather, calendar, Google Analytics, AdSense
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WIDGETS (CONT’D)
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PARTICIPATION - BLOGS
Motivation to participate in blog activity - reading, commenting:
• 64% - to get information
• 51% - to stay up-to-date on specific topics
• 43% - seeking advice and information
I’ve got lots of blogs bookmarked!
How can I read them all?
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SIMPLIFY - RSS FEED READERS
• Blog participation includes:– Writing – Reading – Commenting
• RSS Feed Readers– “Really Simple Syndication”– Consolidates all of your
favorite [bookmarked] blogs into one window
– Decreases the time it takes for you to type in the URL or to see if there is new content on blogs
– Con: You may miss the uniqueness of the blogs’ designs because this is essentially a feed - only reporting on the content
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RSS READERS (CONT’D)
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RSS READERS (CONT’D)
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… and this ends the circle of liii… blog activity
participation!
Questions?