Dave Woodward: Hey, everybody. Welcome to Funnel Hack Radio. I'm your host Dave Woodward. I'm super excited here. I have good friend Tom Morkes on the line today. Welcome Tom.

Tom Morkes: Hey, Dave. It's great to be here. Thank you for having us.

Dave Woodward: Very, very excited. Tom is one of those guys who is behind the scenes in some areas but it's just crashing it in so many different things. You ow its copy called "Insurgent Publishing." You and I first met when you guys were looking at trying to crash a Guinness World Record, is that right?

Tom Morkes: That's correct, yeah.

Dave Woodward: Tell us a little bit about that real quick?

Tom Morkes: Sure. That was back in March, I want to say we actually conducted or attempted to break the Guinness World Record. The actual record was for I think title for like longest uninterrupted live audio broadcast. We're actually doing a live virtual video summit and we actually hosted it via Blab which is like social, media/webinar platform type of thing where people can come on live, and watch, and interact. We brought on about 65 speakers live one hour at a time in a row.

I think it was 65 hours we did. I can't even quite remember, but I just know it lasted about three days and we did break the record. At least we submitted a paperwork and it's still in review, but we think we broke it and there should be no reason that we didn't. Yeah, that was the project.

Dave Woodward: Tom, that's really cool. The stuff you're working on right now, I know one of the things you got in the works is the ultimate startup bundle. You've done a ton of things from joint ventures, product launches, book launches, affiliate marketing that's really some of the step I want to dive in to right now. Because a lot of our listeners right now, they've got products and there's just trying to get going but they're really trying to find how do they bring out the partners, how do they build their business, and you've got some really cool different ways you've done this over the time.

(2:02)If you wouldn't mind to tell us a little bit about what you're doing and how you work with partners and how you build your business?

Tom Morkes: Yeah for sure. I'll give a quick background that will tie into this, I think to make it explain a little bit better. I started actually in the publishing space, publishing books. Obviously self publishing then expanding the publishing other people's books. From there, what I noticed the demand was not for boutique publisher. The reality is a lot of blog or there's a pod casters and influencers and stuff like that want to own their own ... The rights of their own stuff they want to have full creative control.

We started doing shifting over to just the marketing and promotion launches at

this type of books which then led to kind of a national act worth that, that was doing going beyond books to like product launches, to courses, and membership sites, and SoMets and things like that. That was the evolution of the last three years. We worked with people like John Lee Dumas, we set a kick starter record for is raise, almost a half million dollars a kick starter for his book. We're working with Neil Patel in his new book which will hopefully be a New York Times Bestseller.

In the course space, we've worked with guys like Moazzez on his virtual summer mastery. Bryan Harris on his "Get 10,000 Subscribers." We have a good range of different types of products and digital products of books that we've actually launched. I guess coming back to it then to explain like how we do what we do and we can dig-in in details and anyone of this aspect is a big part of what we do is strategy, timeline development, and then execution of that. We do, ours is very much worth facing marketing.

It's how do we recruit basically a sales team form scratch. It's almost like probably one of the best ways to describe when you think about affiliates or we think about even in the context of books where we're not necessarily using affiliates. We're still trying to recruit people to share the book or give it to their audience or otherwise promote it. Regardless of whether there's a book launch, or a product launch and whether there's affiliates involved or not, what we're trying to do is just get influencers to share whatever it is that we're creating.

(4:12) The key to that I think number one is that it lines up with what they teach or whatever their platform is about, so whatever their website, or podcast, or blog is about that the content is actually relevant to their audience. We always look for number one is we look at defining what is the product that we're trying to promote to sell, and then what are the themes for a book and then for product same deal I would say is "What are the themes around this? Where is this appropriate? Who would actually benefit from this?"

This is where we start the planning process. We just go into just very boring list building and list scrubbing where we're essentially building out hundreds and hundreds of outlets that could potentially be partners or potentially share promotes a book or product. Then we go through the very rigorous and boring process of individual e-mails, connecting with people, hoping on calls and basically coordinating promotion around events. It's really time consuming but it can really pay dividends.

Dave Woodward: Tom, I'm really glad you brought that up. I think one of the things that frustrating for us and the company and we personally is I get hit up all the time where people say, "Hey, would you promote this for us? Would you share this with your list? Would you do this?" I think what you just made mentioned there right, I really want to make sure people understand is it's got to be something that's congruent with the person who's doing it. You can't just approach everybody and say, "Hey, sell my stuff." when first of all you have no

real relationship with them.

What you have to offer them is really going to actually hurt their list more than help it. I love what you said there because I know you were just been a master at bringing some huge, huge players in. Even as you're recruiting from the authority summits, I mean some of the names you guys got to even present was, were large names. I know Russel promote it for you.

Tom Morkes: Yup.

Dave Woodward: You mention or at least was on the call and others. I think that's a pretty tough thing to do. If you don't mind expanding a little bit more on when you're looking at that list building, that string. What types of things you're really looking at that actually makes sense for the person?

Tom Morkes: (6:13) Totally. This is a great question. It's almost one of those things I think when people think about their like, "That's the secret that I want is this piece whatever Tom is going to say next." I think the reality is it's going to be really boring, not really quite a secret type of secret. The reality is number one, is it comes down to relationships. You use that word, actually I don't think I'd actually use that word just yet but that's really the key when it comes to trying to coordinate anytime with collaborative, or JV Promotion, or launch it’s the relationships that you've actually already built.

We can dig into kind of that a little bit. I would just say that's the key is relationship. A lot of times where we start is who are the people that we already know who are doing this stuff? Who are in that space we've already connected with, and specifically that we've already kind of maybe helped out in some way, shape, or form? Maybe we've already cross promoted their stuff? Even just a simple as leaving a review on iTunes, or sharing a blog post. How we built up and how we connected with them in some way, shape, or form?

That's the low hanging fruit always is once we understand what we're promoting is looking at the relationships we already have. If I'm working with somebody on a launch that's usually the first place we start is. "Okay, what I want you to do is write out the list of everybody that you know that you feel relatively tight with, or friends, or at least acquaintances." We'll look at each of those relationships and say, "Where do they stand?" Basically I look at three criteria, one, what is the relevance of this outlet? Two, what is the potential for them that we estimate that we guess if it's totally a guess, it's totally a best guess?

What is the potential chance that they will market or promote a share something like this? That's base on like historical data basically of how they shared other things like this before. Do they do affiliate marketing? Some people just don't, and that doesn't mean that they won't share what you're trying to share. You just have to approach differently. Then the third thing is reach what is that platform. Are we going to be able to get in front of our

audience? Relevance reach and then again potential to actually promote.

(8:19) We did the hard analysis of looking at each of these outlets and saying, "Okay, this is worthwhile for us to approach. Or, hey, this one actually the relevance is pretty low even though they reach us really high." It just probably doesn't even make sense to e-mail them, or to ping them, or hop on the call. Really the key is I think always relevance, everybody always looks at like, "Oh we're really cool to get like Tim Ferriss or something like that to share or promote my stuff." The reality is he's only going to be relevant for certain types of products or services, not to mention the chances of actually getting that app is probably slim than not.

I don't know him personally, I don't have that relationship right? Even if I did, I'd be very cognizant and careful about approaching somebody is it's not the right fit. One, is do we have the relationship and then looking at those three kind of criteria. Then the second thing is that we don't have a relationship as we did the list building. We put those into another category and these are the cold outreach we do for these types of things. The cool part is if you do it right, you're not just saying, "Hey, can you promote my stuff?"

It hopefully shouldn't come off that way. I'm sure sometimes in the past because we've done thousands and thousands of like e-mails, and connections, and stuff like that over the past couple of years that some people probably take it as that which is unfortunate but you expect that that's going to happen every now and then. The reality is that most of the time, people actually are happy that you reached out because we put in the time to actually like look at a platform and say, "Is this relevant?"

We look at it and personalize the e-mail and messages that we send out and we can talk about how we do that on a large scale too. It's like actually personalize what we do. We've taken the time to analyze what they're doing to look at it, to make the creative lead port or to use our creative brain power to say your platform or your podcast, or your blogs about X, our product is about Y, but here's where they crossover and here's why it will be good fit for you. Presenting it that way, number one, means that you hopefully don't burn any bridges and it's easy yes or no like either yes, I want more information, or no, I'm not interested.

(10:11) Then the most important thing about this is that if you do it right, it opens opportunities even if they say no that this could be somebody that might be a great fit for something else in the future. It really comes back down to relationship building. The core of my business in a lot of way is if I can continue to build those relationships and make the right connections and get people not just to promote things but also help promote their staff, cross promote may get them connected with other people. That's everybody kind of wins. It's a rising tide type of thing.

It's not a zero some game when it comes to this kind of stuff but that you can

truly make it a win, win, win for everybody involved. Me as maybe like an affiliate or launch person, the client that we work with for his or her product or book, and then the person who might be an influencer to make it win for him or her and their audience. That's what we're always looking for and it's tough. It takes awareness too. Is there somebody I know? Is it a warm lead? Is it somebody we already know well? Is it kind of a co-lead? Then of course looking at those three criteria.

Dave Woodward: Tom, I think that's actually awesome. Because I know when we first started, I didn't know you personally. I heard different things about you and things but your first approach to us was once you guys promote this authority summits, you know what, we just don't promote anything at all which is kind of been our standard lines is we just don't. Again it was more than just for you, it's more about building the relationship. From that we decided, you know what, there's couple of things we could end up doing and so we ended up doing a unique product or offering for the authority summit from ClickFunnels which obviously was a huge thing for us.

You guys decided to use click funnels on some of the actual marketing, and then pages, and things. From that, you and I have talked about a couple of other different projects. You've referred me to someone else who were doing some different things with. You're always out there providing value and here we are at this point doing a podcast. This podcast at the end guys, we're going to talk a little bit about their ultimate sales, their ultimate startup bundle and kind of the stuff they're doing on that. They get to fit on, they can get that as well.

(12:21) You’re all about long-term relationships which I think is really super important to them. Because so often it went in for just a quick buck and because of that they just burn bridges like crazy.

Tom Morkes: Yeah, and it's scary and it's one of those things I'm always cognizant off and it's tough because we have actually so many people in the last week I think we've spoken to between five and ten people who were interested in hiring us for a launch. It puts me in a really tough position because a lot of what we do is relationship driven number one. It's long-term and then of course from a client or from an agency type perspective which is kind of like what we are, it's basically an agency I guess.

I can only handle so many of these projects at a time. They have to be really the right fit. Just one of those things I feel like it's tough and it's one of those things I'm always weighing. Is it the right fit? Is this something that I feel confident that we can win with? Me promoting it, we benefit from promoting it from being the person behind it, that the person were helping out. They benefit because we're able to get them the right connections but then also manage it the right way and make sure that we were able to ten-ex their investment in us. There's a lot of questions even from an agency perspective on that because so much of it is a relationships game.

Unlike maybe like convention PR which I feel like when somebody says the word PR, I think spam me blast and stuff. I don't really consider what we do PR at all but really truly like collaborative relationship type building and so yeah, that's a cornerstone of it. Again, it's one of those I'm always cognizant of, I always try to be super careful about how we approach people to make sure that it's never high pressure that it's always clear what the benefit is to them. Then also that there's always an out, that there's never going to be any hard pressure that they have to be a part of it.

(14:12) That if only it feels right for them, for their audience. I think again, kind of coming back to when I said this I think earlier but if you approach things that way you do end up actually building relationships even if people who are kind of those cold leads I told you about. We'll do that and anytime we do a launch, I'll end up with 20 or 30 new people that I didn't really know and I'll be able to get to know them over the course of the launch. What I always do and this is probably something people can incorporate from relationship building standpoint is post launch always try to connect with them and hop on a call or something like that.

Talk through whether it was good for them, if they'd liked it, anything we can approve. Also, what's really cool is then I open it up and say, "Okay, what are you guys working on right now? Are there any people that I can connect you with?? With the Authority Super Summit is an example example we had a 100 and an amazing people on the summit. Really amazing entrepreneurs and business owners and stuff like that. Now, that we have those relationships I'm very happy to connect people with other people, like even within the summit itself. I'm always looking for those opportunities because builds that social capital. I think that pays dividends down the road.

Dave Woodward: That makes huge dividends because you were the very first one who's actually come back to me. "Thanks so much for this, how can I help you. Dave, hey. We've got these hundred people we've worked with. We've got great relationships with them now. Hey, if there's something that I can do to help introduce you to those guys or anything like that." It wasn't a sales call at all, it was just a genuine friend basically calling and following up with and said, "Hey, Dave. I got this thing going. How can I help you out?"

Awesome idea. If you don't mind, I'd love if we could jump in to the whole personalization piece. Because that is one of your strongest suits at least from my perspective as I was watching you and I see everything that you're doing. You really do a great job of personalizing things and the whole promotion affiliate, JV game, so many people don't. If you don't mind just expanding on that, I'd love to hear what you do?

Tom Morkes: (16:05) Totally. I guess there's a few ways to approach it and I'll take it from the baseline of how we actually do outreach which is probably the most important or the thing people I would assume probably are most interest in. Especially when it comes to cold outreach. Again, taking all the same stuff that I said

about like just being cognizant of what is it, what's the product, or what's the service you're trying to promote? Who's a good fit to doing that list building then that list scrubbing?

We go through iterations of this like a series of these things. When I type out list building, it's trying to get anybody in a niche that might be relevant, bloggers, podcasters, influencers. At least scrubbing is where we go through and we say, "Okay, what is this blog when we do the list build we might get a 400 or 500 potential outlets." Then when we do the scrubbing, we're going through each one and we're saying, "Is this the right fit?" It teach you honestly if you're good at it. It could take you probably 60 seconds to maybe a few minute to hop on somebody's website.

Read through a blog post, or listen to a part of a podcast and know does this make sense for what we're trying to do and to kind of have an impression that's either a yes or no, like, "Maybe not." Its kind of got there. That's the scrubbing piece is mixing anybody that doesn't feel right from that, like real short analysis. We go more in-depth though, once we do that, that scrub and we say, "Okay, we had 500 and now we're done to 200 or down to a 100. Now, let's go through and look at what was the most recent blog or podcast they had that's relevant to what we've done."

We'll go through and we'll read different blog post they've created or different podcast that they've produced. We look at different subject matter there to where might be crossover, and then take that in our list as we build this information. We're doing information gathering on influencers. As you could guess, as we do this, the more we do this, the more information we have on tons, and tons, and tons of influencers which is really cool and the side benefit of this. The first time we do, it takes forever, and it's always tough anytime we do cold. There's always new outlets to look at and people who are doing great things and just getting started.

(18:14) We’re compiling that information and saying, "Okay. What can we do then in this case to help this person out?" That's where we'll do something like we'll share their blog post on social, or we'll listen to the podcast and write a review, and then we'll share it on social. I'll reach out and the first thing I want to do is see what I can do to leave with value which is either again if you read like Cialdini's influence, obviously that could be manipulated. I think if you do it right, there's a reason this works is that if you leave with generosity, people will respond and they feel compelled to be generous back.

That's one thing I noticed anytime somebody like does outreach to us. If they're not leading with some kind of thing that they've done for me, I don't really feel compelled to do anything. If somebody is like, "Hey, I just left you a review on iTunes, or I shared your blog post, and then ping me on Twitter or something like that. Guess what, I've noticed this person before, they've already done something to benefit me even if it's in the smallest thing I feel I need to reciprocate even in a small way.

That's how I want to start every relationship where there's something we've done, so it's never it's that we've given first. Then looking at how to do this on a large scale, we use some tools that I like to use as contextually is like gold. It's a CRM and I'm not a big, obviously there's always like you don't want to focus on the tools without doing the right stuff we just talked about, like the strategic stuff, and approaching the right way. As far as tools are concerned, I think contextually is one of the best out there.

There might be others than do what I'm going to talk about here on why it's so good, but the really cool feature of contextually to CRM is one of course, you can consolidate all this information that we're talking about. I can add tags and I can segment all these different people that we do research on. I can add notes to each of them to their basically like their profiles that we create. Then we can also take home buckets in contextually but I can put all these people into a bucket. If I'm working on a new project I'll create a bucket for client X, or product X, bucket may be cold, people I don't know.

(20:19) We’ll maybe create a bucket for warm relationships that we already know. Maybe we'll even segment that by what type of platform is it? Is is a podcast, is it blog, is it a YouTube channel? Is it something else? Some other kind of media publication. Then we have a list grade information on this people, we've segmented them the right way, and then comes the outreach. The ability to personalize, large scale outreach, is why I love contextually. They have this feature called scale male now which allows me to essentially create e-mail templates and then personalize each one to the people that are being sent out.

There are ways you could probably automate this more that I am nervous. We'll manually go through at the stuff for each person, just because there's probably way you can use merge tags and the sky is the limit with merge tags. You could probably go ahead and merge tag a lot with like personal stuff but it still feels like a merge tag if you aren't careful. I believe that it's worth the extra few hours, it will take us to personalize these e-mails. The fact that I can send out because I know again as you think about it, I'm segmenting I know why I reach out to these people. I know that they are cold, and I don't really know them yet.

I know that there's going to be however we segment it, I can then instead of sending one off e-mails, than I'm just sending just from g-mail which would take a day or two. I can spend maybe three hours in contextually scale mail,

create one generic template, and then personalize certain elements of it that are the most relevant like, "Hey, I just listened to your recent blog post on the subject," then you shared it if that's the truth. I could say, "I thought it was relevant. I thought this other thing that I'm working on might be relevant because of these few reasons."

That might be personalized for each outlet. That's the kind of thing that goes the extra mile I think, and means that you don't get just immediately deleted at least most of the time. Our response rate on these things when we've done thousands and thousands of e-mails like this, is upwards to like 30%. I don't know what the industry average is, but I think that's pretty good.

Dave Woodward: (22:27) That’s huge. Especially considering you don't always know those people and some of them kind of cold, I mean that's huge response or I think it's fantastic.

Tom Morkes: Another thing too is I don't know if this came off the right way. We don't start with the pitch either especially if it's cold, but we'll just start with the first e-mail where to personalize and it's leading with something generous. If they respond and they say, "Thank you." Then we might follow up and say, "Hey, what do you work on? Hey, what are your goals like over the next few months?" If it's a podcast like, are you interested in interviewees?

If it's a blog, I don't know, I'll ask questions. That's personalize too. The nice part is we're able to get the first e-mail out broadly to many people much quicker than we could have, we were just writing individual e-mails. I can follow up on an individual basis to ask them more questions that are kind of leading questions. I want to find out more about them. I want to find out what they're working on. I want to find out if there's something actually I could immediately do for them. Because if somebody is like, as a podcasters like, "Oh yeah, I'm always looking for great guess on this topic."

Then boom, I might actually have a client that's perfect for that right? I didn't just pitch him, "Hey, here's my client. Would you interview them?" It was the right process to let them, let me know if offering something is appropriate. Does that make sense?

Dave Woodward: Yeah, totally does. Kind of goes back to the whole idea as far as you did well before your thirsty type approach. Unfortunately, too many people, I've seen this happen so fast where they're just throwing so much crap on the wall hoping someone's going to promote for them. You've done a great job of always building that relationship. As far as digging your well before you're thirsty. It doesn't have to be years and years in advance. Your process literally is what that week, two, three weeks, four weeks.

(24:15) It’s pretty quick and you're providing so much value to these people that they're going, "Yeah, you know what? I appreciate your help." At least I'll have the conversation which is the main thing. All you're trying to do at first is

just get that conversation going and say, "Hey, let's see what we can do together."

Tom Morkes: Yup, that's exactly it. Yeah, our process were maybe usually if we're doing we break it down by phases of different launches and stuff like that. We might have our recruiting and outreach phase might be two months just to give us extra time but a lot of that is just done in the first couple of weeks of that first initial e-mail, and then responding, and then following up to see if we can schedule calls to sit down and chat. Then of course following up with anybody who hasn't responded. That's another interesting thing.

Sometimes if we're doing like more large scale promo, especially with warm leads. I will say this, I am pretty aggressive when it comes to following up. That's another area where again you can either love that or hate it. I love it for the simple reason that I've gotten so many people who have said to me, "Wow, like after the third or fourth." Usually I'll cap it around like three to four e-mails tops. The first e-mail I'll reach then I'll have, if somebody doesn't respond I might have maybe two to three to drip out and just, "Hey, just checking to see if you got this. Hey, no pressure, but just want to see if yes or no or something like that?"

That's what we're doing this direct pitch type thing like for example, John Lee Duma's book. He had established maybe a thousand relationships over the course of those podcasting. We talked about what's their probably strategy here? He just wanted to say, "Hey, let's just do go straight to that pitch and say this is what I'm working in. I'm asking for request." Because he basically said, "Hey, anybody who's been on the podcast that's what I said is I don't want anything from you right now."

Then, "It was okay, let's go straight to this." In that case, I would never rush to this ever but if their relationships that are established or something like that then we basically said, "Okay, here's what John's working. He's just asking for your help, if you can share it in any way, shape, or form." What we did is we just put it on again with other cool stuff like follow up CC is the ability to craft auto follow up e-mails that dripped out over the course of maybe two weeks. One, two, three, or some kind of those e-mails.

We ended up doing that. What's crazy is you think one e-mail will be enough but you actually leave so much on the table if you don't remind people. Because a lot of people you're reaching out to are super busy so they don't respond to the first thing and often times they'll just delete it if it's the first thing and they don't see it. If somebody politely but ... That is why I don't like to use the word aggressively but politely but persistently follows up. They're going to at least say no, which I'm okay with.

We always position the stuff so it's an easy no, or yes, or just send me more information if that make sense. That's all about how you structure that e-mail too is that basically if somebody just give you the courtesy of saying, "No,

thanks or this isn't good," then they can do that. We had numerous people after like the third or fourth e-mail like, "Hey, thank you so much for following up again. I was on vacation. Thank you so much for following up again, this wasn't in my inbox and I wasn't able to find it."

We ended up getting hundreds of people to promote that we otherwise wouldn't have if we had not on their follow up sequence.

Dave Woodward: I think that's fantastic. Let's spend just few minutes. I want to talk more specifically about this whole ultimately startup bundle. Because it ties in exactly what's you're talking about and the way you approached us in doing that. We'd already had some relationship with regards to the Authority Summit. You basically came back and said, "Hey, Dave. We love Russel's book. We'd love to be able to promote it. Do you have it in a digital format?"

(27:55) Unfortunately we don't but that's how it started. It went from that to say, "Tell me more about what you're doing as far as why do you need the book?" We've got this ultimately startup bundle and so it was a very natural conversation that then led into creating this. If you don't mind spend a little bit time talking about what the ultimate startup bundle is? Really what I want ... For those of you guys who are listening, I'd love for you to guys to Funnel Hack this. Pay attention to it, look at it, buy it, and they've done a great job of doing this in multiple niches.

It's really why I wanted to have time on the call today. If you don't mind, first of all tell us a little bit what the ultimate startup bundle is? The different types of niche that you've done in, and how this all works?

Tom Morkes: I'd say this is one of the most collaborative projects I've worked on just because it's actually a joint venture type project between me and ultimatebundles.com run by Ryan Langford. Super smart guy, great guy, really nice, knows the stuff, and he built ultimate bundles over the last ... I think it's been live for like two years and I think they've done about a 130,000 or more sales of different bundles in different niches.

Conceptually what a bundle is in this case is usually a digital bundle, it's a digital curative list of books and course on a specific subject. They've done that on home making, they've done it on DIY stuff, and they'd never done anything in the business space. I guess you could say my specialty is in the business and marketing space in having again over time kind of built a lot of these relationships and done a lot of book launches in the business or marketing space, and knowing a lot of writers in that space.

We talked and made sense to team up on this until we leverage our individual skills in that regard. It's totally from the beginning, it was a collaborative project between our two companies. Then the bundle itself conceptually is called the ultimate startup bundle. As you could surmised, it's about how to start a business from scratch and then grow it, and scale it. It's not just for the

beginner who is just has nothing but it also go through every essentially kind of the life cycle of a small business to grow things scale. Actually getting like that traction to get to maybe a $100,000 or more or whatever that kind of interim goal is for you, maybe it's in the millions.

(30:05) We’ve kind of curated this way and we've put it together this way so it's a clear, there's a clear roadmap from start to growth into scale. It's really cool in that regard that I think it will be really useful for the person just starting out and being able to find a resource it has the trust like has just the right concept they need. There's definitely a lot there but we don't just put it in there without really analyzing and saying does this make sense.

It's a hyper curated, it's just the best of the best from some of the best writers and business people on the planet. We patch this that somebody can come in there and move through this library basically, there's almost business in a box if you will. I'll talk a little bit about that why that is from start to finish. If somebody already is established, they might find more relevance in the ladder categories that we have which is marketing, copywriting, growth, and scale, and then also we have like a financial and legal section too which is something that is always overlooked by a lot of people who are just getting started.

Even some people who have been established for a little bit which is always scary. If you're not doing your financials right, or your legal stuff isn't set up right, what do you do? We've covered all the basis I think. Now, we do have books, we have specific courses on specific sections of this as well and that's all included free as well. Then we also included software which includes click funnels, and several other really amazing and what we call stable type software for any type of business that wants to have any kind of component on line. Click funnel is obviously for its sales funnels, for its sales pages, for all the cool stuff you guys could do with it.

(31:51) That’s not even scratching the surface. The bundle itself will allow somebody to get started and with the extra software too, and kind of working with you guys, and several other software creators to give them months of software for free. The actual price of the bundle will be $97. We have over, and we did the math just the other day to find out where we're at with just the books and courses we're at over I think there's $2200 or over $2,000 in value. Then with the added software that's close to another thousand, so you're really at about almost $3,000 if not more in value on this bundle and we're going to be selling for 97 bucks.

I'm pretty pumped about this, I'm excited that we were able to get the people on board we're able to get. I'm excited that we're able to get click funnels and the other type of software that we have been able to get on board too. To really give anybody who's either starting from scratch, or kind of already stylish but just want some extra help, or just want to take advantage of all the software we have in here in all several software from all these different

companies that I think is a no brainer purchase. That's the gist of it. I hope that didn't take too long Dave

Dave Woodward: No. I think what's really cool is especially for people who are listening to this they're think, "Gosh. How do I build affiliates? How do I get joint venture partners? How do I even get a product?" I thought the idea and the concept behind it was just brilliant where here it is against really it's none of your own product, it's not your content, or anything else, you're literally just bundling other people's content and products together. Then by doing that, you also have that ability to then go ahead and create affiliate partners, JV partners, very, very quickly.

I know when I first met Russel years and years and years ago, he ended up doing this as far as the internet marketer of the year, where it was a huge webinar series and everything else where they brought all these people on. I was really kind of what got him into the game as far as getting a whole bunch of people. Because he kind of setup this contest but he created this great product and it was again, whole bundling thing. As you presented this to me, I thought what a great opportunity to help people understand in fast forwarding of 10 years since that was originally done.

(34:00) How you can actually do it today when you don't have any of your own stuff but here you can go ahead and take a look at again, if you want to look at at funnel hack it, go to funnelhackerradio.com/bundle there will be a link there. They'll take you directly to it. Take a look at it, go through it. I think it's a fantastic opportunity for people to really learn and see how to create affiliates, how to create joint venture partners, how to put together a bundle, and how to really get something going right out the gate, super, super fast. Tom, that was really, really cool idea.

Tom Morkes: Yeah. I think we're doing some really cool stuff with it. I don't think I've really seen this done before but we're doing like pre-role videos for every contributor who wants to contribute one. What's really cool about it is we're able to track it based on when they share because they have something totally personalized for their audience. When you land on that page it say for example it will be Russel on there saying, "Hey, guys. Check out the ultimate startup bundle." Then we go into the rest of video kind of thing.

He has the short clip at the beginning hypothetically. Depending on where people are coming in from, we have probably hundreds of affiliates at this point but we specifically do this for their contributors, for the authors and course creators and stuff like that. Hopefully, we'll get as many as possible to do that and actually follow through on that. What's crazy is, we've seen that converse rates skyrocket when you do that. Because it becomes so personalized to the person's list that you're leveraging. Just kind of a cool trick or hack there for people who are listening too.

Dave Woodward: Tom, that's awesome. I know you've got a ton of stuff going on as well as trying

to get this thing promoted. If a person needs to get a hold of you, what's the best way of reaching out to you?

Tom Morkes: I would just say go to tommorkes.com. Of course you can just go to the bundle page too and you should find some contact information as well. If you go to tommorkes.com you'll see all my stuff. If you're listening to this when it's brand new and live, I'm sure I'll have a bunch of stuff on my website all about the bundle itself. That's the core place to go and you can reach out to me and anybody who signs with my list and sends me an e-mail I'll respond to a 100% of them. Definitely reach out, I'm always interested in connecting with great people.

Dave Woodward: Fantastic. Tom, again I thank you so much for your time. Anything else you want to share before we wrap things up?

Tom Morkes: No Dave. I just want to say thank you so much for having me on Funnel Hacker Radio. I love this show, I love everything you guys are doing at click funnels. I think anybody that's listening to this is in the right spot to be honest with you. You guys provide great free content, it ridiculous. I just appreciate what you guys do, so thank you so much for having us on.

Dave Woodward: Thank again. Bye. We'll talk soon.