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Friday, November 26, 2010

20101126 - Focus Group research method (Gibbs)

Focus Groups

Anita Gibbs

Dr Anita Gibbs is a Research Officer at the Probation Studies Unit, Centre for Criminological Research,

Oxford University !his article arises out of a revie" of focus grou# methodology conducted for the

De#artment of Social $edicine at %ristol University in $arch &''(

)ocus grou# research involves organised discussion with a selected group of individuals to

gain information about their views and experiences of a topic

)ocus grou# intervie"ing is #articularly suited for obtaining several #ers#ectives about the same

to#ic

!he benefits of focus grou# research include gaining insights into #eo#le*s shared understandings of

everyday life and the "ays in "hich individuals are influenced by others in a grou# situation

Problems arise "hen attem#ting to identify the individual vie" from the grou# vie", as "ell as in the

#ractical arrangements for conducting focus grou#s

The role of the moderator is very significant. Good levels of group leadership and

interpersonal skill are required to moderate a group successfully

)ocus grou#s are under+used in social research, although they have a long history in maret research

-$organ &'../, and more recently in medical research -Po"ell 0 Single &''1/ !his Updateexamines thevalue of focus grou#s as a tool for social researchers and considers their #otential and their limitations

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Page 1 of 7Michael Yeap...PhD Candidate: 20101126 - Focus Goup eseach !ethod "Gi##s$

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Source: http://sru.soc.surrey.ac.uk/SRU19.htmlPosted by Michael "ISO" at 5:34 AM

Labels: focus grou! ibbs! research #ethod

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