Team Bangladesh

Shashi | 09Ahabara | 47Ahona | 59Rizwana | 61Munjir | 73

Anas | 78Muhit | 83Naimul | 104Saadat | 115

What is the Purpose of this Campaign?

What is the Value that we are offering?

The Big Idea

Target MarketGeographic• North America

• Latin America

• Europe

• Africa

• Asia Pacific

Demographic• Sex

• Age

Psychographic• Fun loving

• Adventurous

• Liberal

Socio Cultural• Affluent

• Educated

Holistic Selling Proposition

Logo

Slogan

Brand Elements

Brand

Brand Personality

Explorer Innocent

Brand Promise

The Happiness Model

Happiness =reality

expectation

Exoticness of Nature

Sundarbans|Forest of the Tide

Largest reserve of tigers left in the wild

Sanctuary of white dolphins

Cox’s Bazar|Beach of Golden Sands

Longest uninterrupted natural sea beach

100 years old Buddhist Monastery

Bandarbans|A kiss of clouds

Home of 3 highest peaks

Adventorous Trekking at Ali Kadam cave

Kuakata|The panoramic sea beach

Picturesque Sea-Home of the Sun

Ratargul Swamp Forest|Home of Salwa

One of the few Fresh Water Swamp Forests of the world

Bichanakandi|Water on the rocks

Shades of Blues blending in Greeneries of Cliffs

St. Martin’s Island|Get trapped with friends

Majesty of Heritage

Shat Gombuj Mosque |Impressive Muslim Monument

Royal Tughlaq styled Mosque with a Glorious History

Panam City, Sonargaon|Ruined Pride

Enriched Folk Arts and Crafts Museum

Root of Traditional Holy Hindu landmarks Panchamighat &

Langalbandh

Kantajir Temple|Terracota Architecture

Nava-Ratna temple with fascinating surface decoration and

sculpted terracotta plaques.

Paharpur Buddhist Monastery|World Heritage Site

Renowned Intellectual Epicenter until the 12th Century

Bandarban Golden Temple|Relics of Buddha

Largest Theravada Buddhist Temple

2nd Largest Buddha Statue

The Pond of Angels

Shiva Temple

Largest Ornate Pancha Ratna Shiva Temple of Bangladesh

Ahsan Manzil|The Pink Palace

Royal Fortress of Dhaka Nawab Dynasty

Handloom| Thread of Colors

Jamdani, Benarasi, Silk Sarees, Nakshi Kathas

Carnival of Lifestyles

Lalon’s Akhra|Music of Spirituality

5 day long Lalon Festival Celebration at Full Moon

Pohela Boishakh|1st day of Bengali year

Vibrant Mangal Shovajatra Procession

Baisabi Festival|Romance Tribal Style

Exotic Tribal Festival with Delcious Pachan Fiesta

Mejbaan|Spicy & Delicious

Ancient majestic Chittagonian Beef feast

Shakrain Kite Festival|Fly in the Sky

Colorful kite Carnivals and Astounding Fireworks

Holi Festival|Dance with Colors

Brand

Story

Relevant

Original

Impactful

Brand Story

PR Event |Celebrating Bangladesh

Entrance |Celebrating Bangladesh

Stage |Celebrating Bangladesh

Guests |Celebrating Bangladesh

Souvenirs |Celebrating Bangladesh

Performance |Celebrating Bangladesh

Website | www.blissfulbangladesh.com

Website | www.blissfulbangladesh.com

Website | www.blissfulbangladesh.com

IMC Channels

Abovethe Line

Print Advertisements

AIRPORT KIOSK

• Travel Books

• Miniatures

• Documentary

• Travel Packages

Interactive

Kiosk

Hotel Lobby

Roadshow

#blissfulbangladesh

Happiness Partner Open happiness

Open a bottle of CokeAnd

Explore Happiness in Bangladesh

Brand Ambassador

Shakib Al Hasan

Wasfia Nazreen

Admission going on – School of Euphoria