blind folded taste (experience) lahore business school (lbs) 1

Lahore Business School (LBS)

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CONSUMER BEHAVIOR Blind Folded Taste (Experience)

Lahore Business School (LBS) 2

PRESENTED BY:Ali ZulfiqarZohaib Hassan Shahzaib AkramAli AdnanAbdul Jabbar


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ITS EASY TO CARRY.ITS EASY TO USE.FULFILL YOUR THRUST NEED.Product Chose – Powder Juice - Reason


4TANGSUN SIPENERGILE Product Name – Orange Flavour


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KRAFT FOODS CO.Tang – Orange Flavor


DETAIL - KRAFT FOOD - TANGTang is a Fruit-flavored drink. Originally Formulated By General Foods Corporation Food Scientist – William A. Mitchell In 1957, Its Was First Marketed in Powdered From in 1959.


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HILAL CONFECTIONARY Sun Sip – Orange Flavor


HILAL CONFECTIONARY – SUN SIP

Hilal has been synonymous with excellent quality confectionery products for the past fifty years. Over the last half century, the company has diversified it’s product range, with a variety of popular new confectioneries for consumers all over Pakistan.


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UNILEVER PAKISTANEnergile – Orange Flavor


UNILEVER – ENERGILEUnilever is an Anglo–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream.


WHY BLIND TEST?

To Know Why People Buy This Product? Product QualityActually which thing Customer Want.


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QUESTIONNAIRE RESULTS Product A – Product B – Product C


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PRODUCT A ( TANG)PRODUCT B (SUN SIP)PRODUCT C (ENERGILE)


Male 91%

Female 9%

Gender


90%

10%

OccupationStudent Employee

Lahore Business School (LBS) 16WEEKLY CONSUMPTION

1 To 333%

4 To 644%

More Than 6 23%


ORANGE TASTE IN WHICH PRODUCT?

49%

31%

20%

Orange Taste Product A Product B Product C

Product A – TangProduct B – Sun SipProduct C – Energile


WHICH PRODUCT HAVE BLEND TASTE ON YOUR TONGUE ?

Product A40%

Product B50%

Product C10%



WHICH PRODUCT DO YOU THINK HAVE MORE ORANGE COLOR?

50%

30%

20%

Orange ColorProduct A Product B Product C


Lahore Business School (LBS) 20AVOID IN POWDER JUICE?

Sugar24%

Antiseptic26%

Concentration 50%

Lahore Business School (LBS) 21JUICE PRICE?

28%

50%

22%

Rs. 3 Rs. 5 Rs. 10


FRESH & PUREProduct A

30%

Product B48%

Product C22%

Fresh & Pure

Product A –Tang Product B – Sun SipProduct C – Energile


WHAT DO YOU THINK WHICH PRODUCT IS TANG, ENERGILE & SUN SIP?

60%

25%

15%

Tang Sun Sip Energile

Product A __________Product B __________Product C __________


ATTRACTIVE PACKAGING

Tang60%

Sun Sip30%

Energile10%

TangSun Sip Energile


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CONCLUSION & RECOMMENDATIONSIn Corporation Favor


CON & RECConclusion

Public Didn’t Have Awareness About the Product.

Everyone Said That All Product is Tang Expect 2 or 3 Persons.

Tang Have More Advertising Campaign That’s Why People Consume Tang More Than Other.

Tang Have Attractive Packaging Edge.

Recommendations

More Advertise Using Television Media.

Effective Adds Promotions Attractive Packaging Like (Olpers) Color


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THANK YOU SO MUCH Any Question ??

blind folded taste (experience) lahore business school (lbs) 1

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