Fabriqué en France

“Première livraison“

“EXCURSIONNISME“Automne Hiver 2011

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•EXCURSIONISM• Fall Winter 2011

For its Fall Winter 2011 collection, Bleu de Paname has traveled through the time and landed in the world of hunting clothes, workwear and the great expeditions from the 20th century.

With this trip back in time, the brand revisits some iconic pieces, linked to the universe such as “Veste de Chasse“ (hunting jacket), Parka “Grand Froid“, or “Trappeur“ pull ... The brand intention is not to replicate the past academically but to sublimate it with quality materials and a timeless style.

With its Winter 2011 season, Bleu de Paname affirms its commitment regarding development of its own fabrics and materials. The rebirth of the French Moleskine by Bleu de Paname brought to a real plus in terms of finishing and brand positioning worldwide.

In this line, the brand introduced thus: le Coutil Sec, la Moleskine Française brushed or not, le Croisé BDP… All these materials have marked the golden age of French work clothes, it seemed clear to Bleu de Paname to build a new story with them...Let’s roll !

Now it becomes a development policy fit for Bleu de Paname, in order to apply it on all the materials used. The Japanese Denim remains for the moment because its origin is from one of the best suppliers in the world.

The creators of the brand are actively working on developing a French Denim for 2012 (missing there over 40 years of French factories).

“Excursionnisme““Première livraison“ - Automne-Hiver 2011

D.A. : T&C Photos : MPYwww.street-tease.com

Design : G lab.En Bleu : Kevin D. & Damien T. “R.I.V.E.R.“PR/RP :Thomas Giorgettipr@bleudepaname.com

Septembre 2011 - PU©75011

www.bleudepaname.com