blending advertising & premium content sales models
TRANSCRIPT
Blending advertising & premium content sales models
ECNext enables publishers to answer the question…
“Who else can use our content?”
We partner with publishers to:
Dis-assemble and re-package content
Create / manage web sites
Market content through search engines
Monetize via content sales & advertising
The long tail opportunity:
Chris Anderson
Example: Manta
Free content
Contextual ads
Links to related content
Banner ads
Featured premium content
Additional premium content
Why it works:
Blended model enables serving the needs of a diverse Web audience
Daytime Office Workers
Professionals
Executives
Free content
Free with registration
Premium content
Number of Visits
Val
ue
per
Vis
it
Key - the “right” blend:
Learn from your audienceListen to what they tell you …but more importantly, track what they do!
Know your goal
Measure & test everything
Make testing part of your DNAA vs B?