Ford Vs. Dodge

How does Ford represent it’s self as the superior American made motor company?

Compared specifically to Dodge / Daimler Chrysler, Ford values production, people, and profit. They warranty their vehicles, give great service, take responsibility if they have made a mistake, while making a profit and NOT bailing out on Federal Aid grant money !

Bleed Blue

Ford Mission Statement:• Ford Motor Company is a worldwide leader in automotive and

automotive-related products and services as well as in newer industries such as aerospace, communications and financial services. Our mission is to improve continually our products and services to meet our customers’ needs, allowing us to prosper as a business and to provide a reasonable return for our stockholders, the owners of our business.

Ford Values

• People

• Products

• Profit

Guiding Principles• Quality Comes First

• Customers are the focus of everything we do

• Continuous improvement is essential to out success

• Employee involvement is our way of life

• Dealers and Suppliers are our partners

• Integrity is never compromised

“If you cant Dodge it, Ram it”

Dodge / Daimler Chrysler Mission Statement :• Daimler Chryslers strategy has the goal of increasing corporate

value through profitable growth. We intended to assume a leading role in the world wide automotive industry. With regard to the quality of our products and services, the positioning of our brands and our profitability, we are striving to achieve top position in international competition. Our strategy is there for based on the following strategic dimensions and fundamental values.

Dodge Values

• Superior Products and customer service

• Leading Brands

• Innovation and Technology leadership

• Global Presence and Network

Pre Requisites • Operational Excellence

• High Preforming Inspired People

• Enthusiasm

• Discipline

• Respect

• Integrity

Ford Named 2010 Most Ethical Company

• http://social.ford.com/our-articles/corporate/business/what-makes-an-ethical-company/?moved=true

Who uses Ford in NYS & Amherst? • NYS Police count on Ford Crown Victoria

• NYFD trust Ford Expedition along with Ford F150-F350

• NYS EMS uses Ford branded ambulances

• Chassis to a motor home

• Federal Government

• School Buses

• Shuttle Buses

• Landscapers / Construction

• Town of Amherst

Perfect Example

• http://youtu.be/8yWNpf9U60s

• http://social.ford.com/our-articles/corporate/business/what-makes-an-ethical-company/?moved=true

• http://www.csrglobe.com/login/companies/daimlerchrysler.html

• https://www.fleet.ford.com/showroom/specialty_vehicles/Police.asp

• Ford.com

• Dodge.com

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