blackberry world 2011 prospectus

Sponsor ProgramMay 3-5, 2011

BlackBerry World 2011 | To apply, visit www.blackberryworldsponsor.com 2

Table of Contents

Welcome to BlackBerry World 3A World of Opportunity 4 Sponsor Benefits 5Solution Categories 5List of Sponsors 6Attendees from WES 2010 7Gold Sponsorship Package 8Silver Sponsorship Package 11Bronze Sponsorship Package 13À la Carte Options 15

BlackBerry World 2011 | Sponsor Program | May 3-5, 2011 3

Welcome to BlackBerry World.

WES is now a part of the new BlackBerry World conference.

BlackBerry® World is our new conference delivering a bigger and better 360-degree view of everything BlackBerry. Participate in the full breadth of what BlackBerry means today, and where we’re going tomorrow. Wireless, enterprise, consumer, applications and more—it’s all here at BlackBerry World. The WES tracks and content continue to be available at BlackBerry World, plus we’re adding several new invitation-only tracks for channel partners.

Reach Your Prospects What hasn’t changed is that BlackBerry World attendees want to learn. On May 3-5, 2011 over 5000 global BlackBerry customers, carriers, resellers, ISVs, integrators and industry innovators will convene at the Orlando World Center Marriott to focus on BlackBerry technology.

Becoming a BlackBerry World sponsor is your opportunity to demonstrate new wireless technologies, show next generation solutions at work and communicate the ROI of mobile investments to attendees who want to experience all things BlackBerry. In the process, you will:

• Generate qualified business leads.

• Increase brand awareness and showcase your company.

• Build new relationships and expand your network of contacts.

Proven ROI BlackBerry World attendees benefit from conversations with sponsors and experts, access to information and the opportunity to network in one place, at one event. Here are the numbers to back that up:*

• 93% of attendees visited the Solutions Showcase. • 86% say they will likely purchase products and services from the sponsors they met within the next twelve months. • 59% of attendees visited the Demo Theater and sponsor sessions.• 57% found value in the case study presentations from experts and sponsors.

* According to WES 2010 post-event survey respondents.

Meet Thought LeadersBlackBerry World is also an opportunity to meet thought leaders from Research In Motion® (RIM®). You can talk about the potential for your products and services under current RIM marketing plans, including our BlackBerry Alliance Program.

BlackBerry World Sponsors Make ConnectionsBecoming a BlackBerry World sponsor puts you in touch with the people you need to meet. Our sponsor packages encompass a wide variety of budget ranges and marketing agendas. Options include logo placements, collateral materials, exhibits, demonstrations, speaking opportunities, meeting opportunities, consultations with RIM and more. The best of the best attend BlackBerry World. Be there to meet them!Talk to us about a sponsorship package that works for you.


BlackBerry World AttendeesDeliver A World of Opportunity

2010 attendance grew 8% over 2009 Who Attends:

• Last year, over 5,000 attendees came from more than 100 countries

• They were CIOs, CTOs, COOs , VPs, Directors and IT Managers,

system architects and administrators and frontline sales and

marketing personnel—often the key decision makers in their

organizations with significant purchasing power.

• They came from businesses of all sizes, from small entrepreneurial

companies to large multinational corporations.

• All major business sectors were represented.

Why They Come:

This is THE event for the BlackBerry community. Attendees come to:

• Find solutions to business and technology problems.

• Hear the latest BlackBerry developments.

• See demonstrations of solutions for BlackBerry.

• Meet BlackBerry experts who can answer questions and provide business

solutions.

• Train on the BlackBerry Platform.

• Meet, network, and establish new business relationships.

How You Fit In:

BlackBerry World sponsors help attendees solve their challenges — and gather qualified business leads in the process.

ASIA PACIFIC 11%

EUROPE, MIDDLE EAST, AFRICA 28%

LATIN AMERICA 11%

NORTH AMERICA 50%

LESS THAN 100 11%

101-500 12%

501-1000 7%

101-2500 9%

2501-5000 14%

5000+ 47%

Attendees by Region Attending Companies by Size


Showcase what your company has to offer at a focused event that attracts customers who want to do more with their wireless deployment.

• Reach an estimated global attendance of over 5,000 participants.

• Demonstrate your solution face-to-face to this qualified and motivated

audience.

• More than 93% of surveyed attendees visited the Solutions Showcase at

some point during the show.

Develop your business network. Build brand awareness.

Solution Categories

Sponsors fall under the following categories

• Accessory Distribution

• BlackBerry Integration and Professional Services

• Consulting Services

• Document Management, Printing and Faxing

• Employee Productivity

• Mobile Solutions for Line-of-Business

• Multimedia

• Network Operator

• News, Information and Reference Guides

• Personal Entertainment

• Productivity Tools Utilities

• Professional Services

• Travel, Maps and Navigation

• Unified Messaging and Workgroup Collaboration

• Wireless Distribution

Plus more…

Sponsor BenefitsGet more qualified exposure in three days than a year of cold calls.


Cellcrypt CommonDesk LLC Kryos Velocity TouMetis

CSC CONCEIVIUM Business Solutions Cortado. A Division of ThinPrint Mission Critical Wireless, LLC VMware

Cisco Systems GSX Groupware Solutions CreditCall Ltd MobileIron, Inc. Voice on the Go Inc.

Hewlett Packard ISEC7 Group Critical Path Motek Mobile Vox Mobile

IBM Neverfail CytexOne NAVITA Wallace Wireless

Oracle Ricoh Americas Corporation DataViz, Inc. NOMAD Wireless Watchdogs

SanDisk Corporation datomo powered by Pretioso NTT DOCOMO, INC. WorldMate

AT&T Sybase, Inc. Dhatim Nuance Communications Xobni

BMW of North America, LLC Webalo, Inc Double-Take Software Odyssey Software Xtreme Labs

BoxTone EMSER OnPoint Digital, Inc. Z-Three

Brightpoint, Inc. 3i Solutions Inc ESRI Onset Technology®

Brightstar Corp. 3M Mobile Interactive Solutions eTimeMachine OtterBox BitBop

Mitel Actsoft, Inc FancyFon PlanOn System Solutions Cogenta Systesm

Open Text Adeya by Codalis Fixmo Inc. Pyxis Mobile Dream Theme

SAP Agilis Systems, LLC Giesecke & Devrient Secure Flash Solutions Rogers DriveSafe.ly

Sprint Nextel Aicent,Inc Global Relay RSA, The Security Division of EMC DubMeNow

T-Mobile Anomalous Networks GPXS Services SalesNOW (Interchange Solutions Inc.) PrivacyStar

Tangoe, Inc. Antenna Software Grabba International Seregon Solutions Inc. iheart radio

Tata Consultancy Services Aruba Networks, Inc. gwabbit SHI International Corp July Systesm

Verizon Wireless Avoca Technologies Inc. GWAVA Sirana Software Metronome

Vodafone Global Enterprise Baracoda iEnterprises SoftArtisans Nickel Buddy

Zenprise Bayalink Solutions Corp. iGRIP SOTI Inc. Nobex

Bell Techlogix iModa SRA International Polar Mobile

Mobileistic bitHeads Impetus Technologies Inc. SteelCloud, Inc. Shoot It

Audiovox Accessories Corporation BMC Software Infinite Peripherals Tec-Garde Mobile Solutions Ltd Thumbplay

Avaya case-mate Infosys Technologies Ltd. TeleCommunication Systems, Inc. ulocate

Berkley Technical Services Limited CDW Corporation Insight TeleNav Vlingo

Bhyve Technologies CelPro Associates Intelligent Mechatronic Systems (IMS) TENET Computer Group Inc. Widality

CHARGE Anywhere Cheetah Software Systems, Inc. Intuition Tether

Join an Elite List of SponsorsOur sponsors are a virtual who’s who of the BlackBerry world.

Sponsors from last year (WES 2010) include:


Algeria Czech Republic Jordan Qatar United Arab EmiratesAnguilla Denmark Kenya Romania United KingdomArgentina Dominica Korea, Republic Of Russian Federation Uruguay

Aruba Dominican Republic Kuwait Saint Kitts And Nevis USAAustralia Ecuador Lebanon Saint Lucia VenezuelaAustria Egypt Luxembourg Saudi Arabia VietnamBahamas El Salvador Malaysia SerbiaBahrain Finland Mexico SingaporeBangladesh France Mongolia SingaporeBarbados Germany Montserrat SloveniaBelgium Guatemala Netherlands South AfricaBermuda Guernsey Netherlands Antilles SpainBolivia Guyana New Zealand SurinameBrazil Hong Kong Nigeria SwedenBritish Indian Ocean Territory Hungary Norway SwitzerlandCanada Iceland Oman Taiwan, Republic Of ChinaCayman Islands India Pakistan Tanzania, United Republic OfChad Indonesia Panama ThailandChile Ireland Paraguay Trinidad And TobagoChina Israel Peru TunisiaColombia Italy Philippines TurkeyCosta Rica Jamaica Poland Turks And Caicos IslandsCote D’ivoire Japan Portugal UgandaCroatia (Local Name: Hrvatska) Jersey Puerto Rico Ukraine

Build Your Global BusinessDelegates from over 100 countries attended WES last year.


Sponsors at the Gold level are considered top tier sponsors and each year attracts prominent leaders in the wireless industry to this sponsorship level. Benefits include:

Pre-Conference Opportunities

Press AnnouncementYour company name included in the pre-show press announcement as a premiere sponsor.

Pre-Conference Marketing ActivitiesYour company logo included on pre-conference promotional emails. Distribution includes attendees, RIM’s customer base and third party lists.

Special Events e-NewsletterInclude your content in a newsletter to promote onsite special events to attendees that have opted in to receive offers from sponsors. Target distribution is the week of April 18, 2011.

Social MediaYou have the opportunity to submit a message and URL that BlackBerry will post on a social media web site. All content is subject to approval by RIM.

Customized Promotional Tool KitPrior to the show, the BlackBerry World team will equip your company with tools to help you promote your presence at the show. The Customized Promotional Tool Kit includes a customized HTML email invitation template with your logo. Entice your customers and prospects to attend with a discount code for $300 off the conference registration price. We’ll also provide you with artwork of the conference logo, a conference description, a PowerPoint overview slide, email signatures, and more so you can create your own marketing items.

BlackBerry World WebsiteYour company logo and description will be included on the sponsor page of the event website—with a link to your company website.

Onsite Opportunities

Breakout SessionThe conference team will work with your company to develop a 60-minute breakout session to be presented at the conference. This opportunity requires that your company develop content—ideally including a customer testimonial or case study. A maximum of two (2) additional full conference passes will be granted to the presenting speakers.

Maximize Your Opportunity2011 Gold Sponsorship Package is $55,000 USD

NEW!


Turnkey Booth in Solutions ShowcaseGold Level sponsorships come with four (4) pedestals. Each pedestal includes:

• One (1) workstation.

• One (1) color monitor.

• Upgraded booth signage featuring your company name prominently

placed at the top of your booth with additional customized graphics.

• Technical provisions: electrical and internet connections.

• Accessories: each pedestal will be equipped with: one (1) literature rack

(holds 8.5” x 11” documents), one (1) stool and one (1) wastebasket.

Lead RetrievalTwo (2) lead-retrieval devices are provided to capture attendee information at your booth.

Conference RegistrationReceive eight (8) Full Conference Passes granting access to Partner Activities** and conference activities including: General Sessions, Breakout Sessions, Solutions Showcase, Meals and the BlackBerry World Party. You will also receive four (4) Exhibit Only Passes granting access to the General Sessions, Solutions Showcase, meals and the BlackBerry World party. Hospitality SuiteA Hospitality Suite at the Orlando World Center Marriott for exclusive use by your company from 8:00am Monday May 2 through 6:00pm on Thursday May 5. To take advantage of this offer, please confirm with the Show Services Team when

addressing show details. This does not include the connecting bedroom. Food and beverage arrangements and any other audiovisual or furniture requests are at the expense and responsibility of the sponsor.

Housing Block ReservedUp to twelve (12) standard rooms will be held aside for your attendees at the Marriott World Center until March 23rd, 2011 to assure you and your colleagues are close to the action. (Each sponsoring company is responsible for the room rate and any incidental charges. There is a four (4) night minimum and you will need to sign a contract for these rooms.)

Plasma Screen AdvertisementCreate a 20 – 25 second video ad (without audio) or static advertisement to post on dedicated plasma screens throughout the conference center. Locations include plasma screens beside the conference schedules, one of the most highly visible areas at BlackBerry World.

Information ScreensYour company logo will be posted on plasma screens positioned throughout the conference center. Your logo will loop continuously at the bottom of conference announcements.

BlackBerry World On-DemandYour company logo and 100 world company description will be posted on the BlackBerry World On-Demand portal. You will also be able to post up to ten (10) pieces of collateral for attendees to view, download and print. BlackBerry World On-Demand will be available online until the start of BlackBerry World 2012.


NEW!


Mobile Conference GuideYour company logo and one hundred (100) word company description will be included in the mobile conference guide.

Banner

Hang a banner with your message at a strategic location in the venue. Includes one 6’ x 12’ double-sided banner. (Sponsor to provide graphic files, subject to approval by RIM.)

Post-Conference Opportunities

Conference ProceedingsYour breakout session presentation will be included in BlackBerry World On-Demand, the online portal for session content. All attendees with a Full Conference Pass or a One-Day pass will have access to the portal. BlackBerry World On-Demand will be available online until the start of BlackBerry World 2012.

Leads from your Breakout SessionYou will receive the contact information for all delegates attending your breakout session who have opted in to receive offers from BlackBerry World sponsors.

Lead GenerationThe conference team will provide your company with any leads generated on site from the Solutions Showcase, BlackBerry World On-Demand, the online sponsor request forms received from the conference website and the Mobile Conference Guide.

Continued Logo PlacementYour company logo will remain on the BlackBerry World website for four (4) months after the show. **Please note that participation in the Partner Activities is based on meeting eligibility criteria. Partners who attend these events must already be under NDA with RIM. RIM reserves the right to restrict participationYou will be required to select participation in Partner Activities at time of registration. It’s important that you register for the activities that match your partner focus.

Please note the following symbols:

denotes time sensitive, it is important to track the deadlines that are outlined on the sponsor site.

denotes that materials must be reviewed by RIM’s brand team.


NEW!


The sponsors at the Silver level are considered some of our most prominent sponsors, attracting wireless leaders and innovators. Benefits include:


Customized Promotional Tool KitPrior to the show, the BlackBerry World team will equip your company with tools to help you promote your presence at the show. The Customized Promotional Tool Kit includes a customized HTML email invitation template with your logo. Entice your customers and prospects to attend with a discount code for $300 off the conference registration price. We’ll also provide you with artwork of the conference logo, a conference description, a PowerPoint overview slide, email signatures, and more so you can create your own marketing items.



Demo Theater SessionTake advantage of the opportunity to demonstrate your product/solution during a fifteen minute presentation in the Demo Theater. The demonstration schedule will be advertised in the conference guide. One (1) additional full conference pass will be granted to the presenter of your demo.

Turnkey Booth in Solutions ShowcaseSilver Level sponsorships come with two (2) pedestals. Each pedestal includes:



• Upgraded booth signage featuring your company name prominently

placed at the top of your booth with additional customized graphics.




Lead RetrievalOne (1) lead-retrieval device is provided to capture attendee information at your booth.

Maximize Your Opportunity2011 Silver Sponsorship Package is $26,500 USD

NEW!


Conference RegistrationReceive six (6) Full Conference Passes granting access to Partner Activities** and conference activities including: General Sessions, Breakouts, Solutions Showcase, meals and the BlackBerry World Party. You will also receive three (3) Exhibit Only Passes granting access to the General Sessions, Solutions Showcase, meals and the BlackBerry World party. Plasma Screen AdvertisementCreate a static advertisement to post on dedicated plasma screens throughout the conference center. Locations include plasma screens beside the conference schedules, one of the most highly visible areas at BlackBerry World.

Information ScreensYour company logo will be posted on plasma screens positioned throughout the conference center. Your logo will loop continuously at the bottom of conference announcements.

BlackBerry World On-DemandYour company logo and 100-word company description will be posted on the BlackBerry World On-Demand web site. You will also be able to post up to five (5) pieces of collateral for attendees to view, download and print. Mobile Conference GuideYour company logo and one hundred (100) word company description will be included in the mobile conference guide.


Leads from your Demo SessionYou will receive the contact information for all delegates attending your demonstration who have opted in to receive offers from BlackBerry World sponsors.






Maximize Your Opportunity2011 Silver Sponsorship Package is $26,500 USD

NEW!

NEW!


The Sponsors at the Bronze level are considered important sponsors at BlackBerry World with opportunities to give your company prominence at this must-attend event. Benefits include:


Customized Promotional Tool KitPrior to the show, the BlackBerry World team will equip your company with tools to help you promote your presence at the show. The Customized Promotional Tool Kit includes a discount code so that you may entice your customers and prospects to attend with a discount of $300 off the conference registration price. We’ll also provide you with artwork of the conference logo, a conference description, a PowerPoint overview slide, email signatures, and more so you can create your own marketing items.



Turnkey Booth in Solutions ShowcaseBronze Level sponsorships come with a pedestal that includes:



• Booth signage featuring your company name prominently placed at the

top of your booth with logo and text.




Lead RetrievalOne (1) lead-retrieval device is provided to capture attendee information at your booth.

Maximize Your Opportunity2011 Bronze Sponsorship Package is $12,000 USD


Conference RegistrationReceive four (4) Full Conference Passes granting access to Partner Activities** and conference activities including: General Sessions, Breakouts, Solutions Showcase, meals and the BlackBerry World Party. You will also receive two (2) Exhibit Only Passes granting access to the General Sessions, Solutions Showcase, meals and the BlackBerry World party. Information ScreensYour company logo will be posted on plasma screens positioned throughout the conference center. Your logo will loop continuously at the bottom of conference announcements.

BlackBerry World On-DemandYour company logo and 100-word company description will be posted on the BlackBerry World On-Demand web site. You will also be able to post up to three (3) pieces of collateral for attendees to view, download and print. BlackBerry World On-Demand will be available online until the start of BlackBerry World 2012. Mobile Conference GuideYour company logo and one hundred (100) word company description will be included in the mobile conference guide.







Maximize Your Opportunity2011 Bronze Sponsorship Package is $12,000 USD

NEW!


Maximize your Sponsorship Package

Enhance your presence at the show and set your company apart with additional opportunities to put your company logo in front of thousands of attendees.Don’t delay: these opportunities are available on a first come first served basis.

Hydration Stations

• Price: $30,000 Exclusive Opportunity(Deadline: Art Due February 17th, 2011 – first come, first served)Refillable water bottles with your company logo will be produced and distributed to attendees during the show. Water cooler stations, branded with your company logo, will be placed throughout the convention space. These refillable containers make sense environmentally, and extend your branding to attendees’ desks after the conference.

Conference Notebook

• Price: $25,000 Exclusive Opportunity(Deadline: Art Due January 7th, 2011 – first come, first served)During the conference attendees will take notes in a notebook co-branded with your company logo and the BlackBerry World logo. All attendees receive a notebook with their registration package.

Hotel Key Card

• Price: $25,000 Exclusive Opportunity(Deadline: Art Due February 17th, 2011 – first come, first served)Place your company logo and message on the room key cards distributed to all guests staying at designated hotels. (Approximate size is 3” x 2”)

Showcase Bag

• Price: $20,000 Exclusive Opportunity(Deadline: Art Due January 15th, 2011– first come, first served)New Opportunity! Capture the attention of visitors to the Solutions Showcase with the BlackBerry World collateral bag by co-branding it with your logo. The eco- friendly bag will be appreciated by attendees during the event as they visit sponsor booths and will continue to give your company exposure long after.

Hotel Room Drop

• Price: $15,000 Available – Monday, Tuesday or WednesdayMake sure your company message gets noticed and drive traffic to your booth with a room drop to attendees on the evening of Monday, Tuesday or Wednesday. The promotional item or collateral must be approved in advance by RIM.

Pens

• Price: $10,000 Exclusive Opportunity(Deadline: Art Due February 17th, 2011 first come, first served)Print your company logo and URL either black or white on the barrel of the pens distributed to all delegates in their registration package.

with an À la Carte Option

NEW!


with an À la Carte OptionMaximize your Sponsorship Package

Microfiber Cling Screen Cleaners

• Price: $10,000 Exclusive Opportunity(Deadline: Art Due March 15th, 2011 – first come, first served)Your company logo on a high-quality microfiber BlackBerry screen cleaner. Once the screen has been cleaned, this long-lasting accessory clings to the back of the phone and will be used over and over again. The perfect way to remind attendees, long after the conference is over, that you create solutions for BlackBerry! Available to all attendees.

Trademark Transportation

• Price: $10,000. Two buses for conference duration. Three (3) Opportunities Available. (Deadline: Art Due February 23rd, 2011 – first come, first served)Give your brand real mileage by putting a banner on the BlackBerry World shuttle bus that transfers attendees to and from their hotels. Your brand receives continuous exposure as the shuttle does a continuous loop to the BlackBerry World designated hotels. Banner is 2’ x 34’ and is placed directly below the passenger windows. Your logo will also be included on the shuttle schedule and all related signage. Graphic files to be supplied by the sponsor and subject to approval by RIM.

Hand Sanitizer

• Price: $7,500 Exclusive Opportunity(Deadline: Art Due March 15th, 2011 – first come, first served)With all of the interaction happening in the Solutions Showcase, attendees will thank you for their personal hand sanitizer! Individual pocket-size spray bottles, with your branding, will be available to all attendees at the Solutions Showcase.

Additional Branding OpportunitiesLeading up to the event, the online sponsor manual will outline additional branding opportunities - such as banners and column wraps - to provide your company with brand exposure at BlackBerry World. Do You Have a Promotional Objective in Mind?If you have a need or idea not met by these opportunities, let’s talk. Custom opportunities can be developed. Contact [email protected]

Apply Now!How to ApplyApply to be a BlackBerry World Sponsor now! Click on Apply Now! above to apply using the online form.You will be forwarded to www.blackberryworldsponsor.com

http://www.blackberryworldsponsor.com

blackberry world 2011 prospectus

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