Electronics53%

Apparel17%

Home Appliances11%

Tools10%

Gift Cards9%

Electronics54%

Apparel20%

Tools8%

Home Appliances7%

Gift Cards10%

Newspapers22%

Social Media14%

Online57%

Retailer Websites18%

TV7%

TV Commercials8%

All of the above12%

Online Searches41%

Retail Apps5%

24% 48% 28%

13%Mobile

15%Tablet

30%Desktop

Online

45%Big Box Stores

30%Electronics Stores

21%Bulk Stores

4%

43%Laptop

$57.4 Billion $1.02 Billion

How do they research deals?

What are they shopping for?

When are they shopping? On what device arethey shopping?

Where will they shop?

Retailer Emails13%

Solve Media surveyed users across its network.

Solve Media’s network comprises of more

than 160,000 publishers across all verticals.

22%

Black Friday Cyber Mondayvs.

30%Only Friday Only Monday

How much will the average person spend?

Cyber Monday shoppers are trying to avoid the crowds of Black Friday,

and 31% feel that Cyber Monday has better deals. Shoppers also

prioritize free shipping and completing their holiday shopping.

Total Spending in 2013

On which days will people shop?

FRIAM

THUPM

FRIPM

FRI FRI MONMON

Most shoppers prioritize getting the best deal on Black Friday.

Buying holiday gifts and shopping for themselves are also important.

Shoppers perceive Walmart to have the best deals, with Best Buy

and Target coming in close behind.

56% $250 or Less 67% $250 or Less