Conquer Black Friday and

Cyber Monday

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PPC Hacks to Conquer Black Friday and Cyber MondayBlack Friday and Cyber Monday are fast approaching

and businesses don’t want to miss out on this

fantastic opportunity to boost traffic and sales.

Historically, companies geared up year-round for

their Black Friday kick-off, and while online

businesses don’t need to prepare quite that far in

advance, they do need some lead time to fully

capitalize on the lure of Black Friday and Cyber

Monday deals.

So, are your PPC campaigns optimized to attract

traffic this Black Friday and Cyber Monday? Below,

we list seven PPC hacks you should use to optimize

your paid campaigns to conquer the holiday rush.

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7 PPC Hacks to Conquer Black Friday and Cyber

Monday

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Optimize for Mobile1Shoppers are using their mobile devices to research products and make

purchases more than ever. Make sure you’ve optimized your PPC campaigns for

mobile users so you don’t lose out on that lucrative traffic.

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Optimize Landing Pages2Make sure the landing pages you link your ads to cater to what the ad copy

promises, and include a killer CTA visitors can’t resist.

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Use “Cyber Monday” and “Black Friday” in Copy. 3

This tells customers right away that there’s a deal and it’s only for a limited time.

Many shoppers are specifically looking for those deals and using such buzzwords

will catch their eye faster than general sales copy.

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Adjust PPC Bids Prior to Black Friday4

If you’re tailoring your content and ads to garner Black Friday/Cyber Monday

traffic, expect an increase and adjust your PPC bids accordingly.

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A/B Testing. 5The busiest shopping day of the season is not the time to start testing new

layouts and campaigns, but testing in advance is a great idea to better enhance

your digital marketing efforts so that your ads are optimal for the most

conversion on Cyber Monday.

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Remarket to Previous Website Visitors6

PPC ads work exceptionally well in remarketing campaigns, which target previous

visitors to your site. These visitors offer a warm prospect as they have already

expressed interest in your business but simply haven’t followed through with a

purchase.

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Rotate Ads or Pause to Accommodate Holiday-Specific Ads. 7

If you have ads that have consistently strong conversion rates, it's fine to keep

those in rotation, but make sure you allow room in your budget for specialized

Black Friday and Cyber Monday ads.

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Game Changing AdwordsStrategies to Step Up Your PPC

Solid Google Adwords Strategies are a game changer for your Paid Media / PPC Campaigns.

If these Adwords Strategies are well executed and regularly enhanced then your PPC will

drive sales and get you excellent ROI.

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Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com

Black Friday and Cyber Monday offer lucrative marketing opportunities for your PPC

protocol, so take advantage of our hacks to get your holiday campaigns off to a great

start.

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